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Content Marketing

Investing in developer content as a growth channel can yield fantastic results, but it requires consistent effort over time.

2 min read

Scaling Developer Content

Creating content is a proven strategy for reaching software developers, building trust, attracting new customers, reducing support requests, and...

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Content is the foundation of a successful product-led growth strategy.

2 min read

Developer Content: The Cornerstone of Product-Led Growth

Product-led growth (PLG) has become a dominant strategy in marketing, especially within the developer community. Introduced by Blake Bartlett at...

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Properly implemented B2B funnels help avoid becoming top-heavy with marketing. Balanced content at all levels of awareness ensures a steady flow of inbound B2B customers.

3 min read

Marketing Funnel in B2B for Technical Writers

In 1898, businessman and psychologist E. St. Elmo Lewis introduced the idea that customers move toward a purchase decision in a funnel rather than a...

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b2b marketers tech

2 min read

Best Practices for B2B Marketers Targeting the Tech Community

Targeting the developer and tech community can be as complex as a piece of elegant code. This niche is discerning, inherently skeptical of marketing...

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document management systems

2 min read

Cloud vs. On-Premise Document Management Systems

As companies expand, the need for a robust document management system (DMS) becomes increasingly apparent.

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content marketing

2 min read

Unlocking the Power of Relevance in Content Marketing

By now, you're likely well-versed in the four pillars that underpin a high-performing website's success, each contributing to its visibility on...

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