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Business

b2b marketers tech

2 min read

Best Practices for B2B Marketers Targeting the Tech Community

Targeting the developer and tech community can be as complex as a piece of elegant code. This niche is discerning, inherently skeptical of marketing...

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documentation portal

2 min read

Designing Your Documentation Portal

The role of product documentation is not just about creating clear and concise content for your customers; it's also about ensuring a seamless and...

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sales documentation

3 min read

Effective Sales Documentation

Sales is often seen as an art, relying heavily on the innate talent of some salespeople (and the lack thereof in others). But what any technical or...

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content modeling

3 min read

Content Modeling

Have you ever found yourself struggling to locate specific text, especially if it's something you've authored in the past?

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knowledge base

3 min read

Knowledge Base Articles: Types, Creation, and Examples

Exceptional support is instrumental in customer retention, and one effective way to enhance your support services is by creating knowledge base...

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A man stands in front of a wall, dystopian style.

2 min read

Technology Marketing Campaigns: A Manifesto for the Modern Marketer

If technology is the engine of innovation, consider technology marketing campaigns the grease that turns the wheels. It’s like the game of chess:...

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two people shaking hands terms and conditions

5 min read

Use Simplified Language in Terms and Conditions Docs

One of the most common falsehoods we utter almost daily is the phrase, "I have read and understood." Users who click "I agree" to gain access to...

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security team

3 min read

How to Write Security and Privacy Documentation

Data breaches and privacy concerns are prevalent, making robust security and privacy documentation crucial for technical products and services....

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chain link fence dystopian style

3 min read

SaaS Link Building

Link building stands as a cornerstone in the arsenal of SaaS marketing strategies. This practice is not merely an add-on but a critical avenue for...

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Telegram Marketing 101

3 min read

Telegram Marketing 101

With 500 million active monthly users, Telegram is a budding digital platform ripe with business opportunities. This messaging powerhouse quickly...

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