2 min read
Best Practices for B2B Marketers Targeting the Tech Community
Targeting the developer and tech community can be as complex as a piece of elegant code. This niche is discerning, inherently skeptical of...
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2 min read
Targeting the developer and tech community can be as complex as a piece of elegant code. This niche is discerning, inherently skeptical of...
1 min read
Developers are no longer just participants but are the driving force behind the transition to cloud-based workflows. This evolution has fundamentally...
2 min read
If technology is the engine of innovation, consider technology marketing campaigns the grease that turns the wheels. It’s like the game of chess:...
3 min read
Spend five minutes in the marketing world, and you will undoubtedly hear about marketing funnels. Contacts turn into prospects, who then turn into...
3 min read
"MarTech" has become essential in digital marketing in today's digital landscape. In 2021, the MarTech industry was valued at $344 billion worldwide....
3 min read
Picture this: a playground full of geeks, nerds, and marketing geniuses all vying for the title of the coolest kid on the tech block.
2 min read
Emerging technologies like Blockchain, the Internet of Things (IoT), and Artificial Intelligence (AI) are reshaping industries and opening...
3 min read
It’s the question we’ve all been asking. Well, maybe some of us.
3 min read
I was always told that my background in psychology would be helpful for a career in marketing. At first, it seemed apparent - studying people’s...