6 min read
Writing Team: Apr 14, 2025 4:51:13 PM
We've all sat through those digital presentations where the speaker drones on, hidden behind 80 slides of bullet points, while participants silently...
3 min read
Writing Team: Mar 31, 2025 2:18:20 PM
Traditional marketing is losing its edge. Audiences are oversaturated, ad-blind, and increasingly resistant to top-down messaging. Blanket campaigns...
2 min read
Writing Team: Mar 10, 2025 4:09:15 PM
Technical marketers rely on structured data to analyze campaigns, optimize performance, and personalize customer experiences. A simple yet scalable...
3 min read
Writing Team: Dec 17, 2024 11:41:25 AM
Accurate, user-friendly documentation builds trust and enhances user experience. However, producing high-quality technical content requires...
4 min read
Writing Team: Oct 8, 2024 3:48:19 PM
In recent years, QR codes have emerged as a powerful tool in marketing, offering businesses a quick and convenient way to connect customers with...
4 min read
Writing Team: Oct 8, 2024 3:33:16 PM
For technical and product writers working with complex products, clear communication and accurate data are key to success. One crucial aspect that...
2 min read
Writing Team: Sep 20, 2024 1:23:44 PM
Customer Relationship Management (CRM) software has become an essential tool for businesses of all sizes. This guide will explore what CRM software...
3 min read
Writing Team: Sep 20, 2024 1:20:19 PM
When troubleshooting network issues or ensuring the most up-to-date version of a website is displayed, one of the most effective and often overlooked...
3 min read
Writing Team: Sep 19, 2024 12:05:34 PM
Video on Demand (VOD) has grown from a convenient entertainment option to a powerful digital product for businesses across various industries....
3 min read
Writing Team: Sep 5, 2024 5:01:20 PM
Marketing for tech-oriented industries requires a unique set of skills and strategies. Technology marketing companies play a crucial role in bridging...
4 min read
Writing Team: Aug 26, 2024 6:30:00 AM
Any business can be based on a great idea, but only a few are ever based on a great strategy. The numbers don’t lie: more than 90% of startups will...
2 min read
Writing Team: Aug 26, 2024 4:45:00 AM
The role of a developer evangelist is to promote and advocate for a company’s products within the developer community. As more companies focus on...
2 min read
Writing Team: Aug 19, 2024 4:45:00 AM
Several years ago, I began speaking at developer conferences. It was a great way to learn new things while meeting people who would become valuable...
4 min read
Writing Team: Aug 12, 2024 7:15:00 AM
This checklist provides a detailed, chronologically ordered list of marketing tactics and strategies designed to be evergreen, easy to execute,...
3 min read
Writing Team: Aug 6, 2024 3:24:04 PM
In 1898, businessman and psychologist E. St. Elmo Lewis introduced the idea that customers move toward a purchase decision in a funnel rather than a...
2 min read
Writing Team: Nov 7, 2023 5:57:14 PM
Targeting the developer and tech community can be as complex as a piece of elegant code. This niche is discerning, inherently skeptical of marketing...
1 min read
Writing Team: Nov 7, 2023 5:49:54 PM
Developers are no longer just participants but are the driving force behind the transition to cloud-based workflows. This evolution has fundamentally...
2 min read
Sanders Reese: Oct 9, 2023 3:49:23 PM
If technology is the engine of innovation, consider technology marketing campaigns the grease that turns the wheels. It’s like the game of chess:...
3 min read
Mark Bowden: Sep 20, 2023 11:47:01 AM
Spend five minutes in the marketing world, and you will undoubtedly hear about marketing funnels. Contacts turn into prospects, who then turn into...
3 min read
Meagan Voulo: Aug 22, 2023 9:38:48 AM
"MarTech" has become essential in digital marketing in today's digital landscape. In 2021, the MarTech industry was valued at $344 billion worldwide....
3 min read
Kaitlin Last: Aug 18, 2023 3:58:52 PM
Picture this: a playground full of geeks, nerds, and marketing geniuses all vying for the title of the coolest kid on the tech block.
2 min read
Writing Team: Aug 11, 2023 4:00:37 PM
Emerging technologies like Blockchain, the Internet of Things (IoT), and Artificial Intelligence (AI) are reshaping industries and opening doors to...
3 min read
Sanders Reese: Jul 25, 2023 9:07:49 AM
It’s the question we’ve all been asking. Well, maybe some of us.
3 min read
Meagan Voulo: May 1, 2023 2:02:18 PM
I was always told that my background in psychology would be helpful for a career in marketing. At first, it seemed apparent - studying people’s...
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