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Marketing

By leveraging marketing research techniques, technical writers can develop realistic scenarios to gather valuable user feedback.

3 min read

Marketing Research: Creating a Scenario to Gather Feedback for Technical Writers

Accurate, user-friendly documentation builds trust and enhances user experience. However, producing high-quality technical content requires...

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Incorporating QR codes into your marketing strategy can lead to increased engagement, seamless customer interaction, and valuable insights through tracking.

4 min read

Developing QR Codes for Marketing

In recent years, QR codes have emerged as a powerful tool in marketing, offering businesses a quick and convenient way to connect customers with...

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Understanding and using UTM parameters is a vital skill for tracking the performance of digital content and campaigns.

4 min read

UTM Parameters for Marketing

For technical and product writers working with complex products, clear communication and accurate data are key to success. One crucial aspect that...

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CRM software can significantly improve how businesses manage customer relationships, streamline sales processes, and drive growth.

2 min read

CRM Software

Customer Relationship Management (CRM) software has become an essential tool for businesses of all sizes. This guide will explore what CRM software...

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Flushing your DNS cache is a simple but powerful troubleshooting step for resolving network issues and ensuring that your system retrieves the most up-to-date DNS information.

3 min read

How to Flush DNS

When troubleshooting network issues or ensuring the most up-to-date version of a website is displayed, one of the most effective and often overlooked...

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VOD is not only the future of content consumption, but also an untapped opportunity for businesses to reach wider audiences, generate income, and build loyal communities.

3 min read

VOD as a Digital Product

Video on Demand (VOD) has grown from a convenient entertainment option to a powerful digital product for businesses across various industries....

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Technology marketing companies can effectively bridge the gap between advanced technologies and their target markets

3 min read

Technology Marketing Companies: Navigating Complex Industries

Marketing for tech-oriented industries requires a unique set of skills and strategies. Technology marketing companies play a crucial role in bridging...

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While there are countless reasons why a business might crumble, none should be due to your go-to-market (GTM) strategy.

4 min read

5 Successful Go-to-Market Strategies for Technical Products

Any business can be based on a great idea, but only a few are ever based on a great strategy. The numbers don’t lie: more than 90% of startups will...

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Developer evangelism is a crucial part of marketing to developers.

2 min read

Understanding the Role of a Developer Evangelist

The role of a developer evangelist is to promote and advocate for a company’s products within the developer community. As more companies focus on...

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Technology evangelism is integral to marketing to developers, engineers, and technical users.

2 min read

Understanding the Role of Technology Evangelists

Several years ago, I began speaking at developer conferences. It was a great way to learn new things while meeting people who would become valuable...

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 This checklist provides a detailed, chronologically ordered list of marketing tactics and strategies designed to be evergreen, easy to execute, budget-friendly, and effective in providing a proven ROI.

4 min read

The Startup Marketing Checklist

This checklist provides a detailed, chronologically ordered list of marketing tactics and strategies designed to be evergreen, easy to execute,...

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Properly implemented B2B funnels help avoid becoming top-heavy with marketing. Balanced content at all levels of awareness ensures a steady flow of inbound B2B customers.

3 min read

Marketing Funnel in B2B for Technical Writers

In 1898, businessman and psychologist E. St. Elmo Lewis introduced the idea that customers move toward a purchase decision in a funnel rather than a...

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b2b marketers tech

2 min read

Best Practices for B2B Marketers Targeting the Tech Community

Targeting the developer and tech community can be as complex as a piece of elegant code. This niche is discerning, inherently skeptical of marketing...

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developer driven tech purchases

1 min read

The Rise of Developer-Driven Tech Purchases

Developers are no longer just participants but are the driving force behind the transition to cloud-based workflows. This evolution has fundamentally...

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A man stands in front of a wall, dystopian style.

2 min read

Technology Marketing Campaigns: A Manifesto for the Modern Marketer

If technology is the engine of innovation, consider technology marketing campaigns the grease that turns the wheels. It’s like the game of chess:...

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Woman standing near screens dystopian style.

3 min read

Average SaaS Conversion Rate for Marketing

Spend five minutes in the marketing world, and you will undoubtedly hear about marketing funnels. Contacts turn into prospects, who then turn into...

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A stack of computers in a dystopian style.

3 min read

What Does MarTech Mean?

"MarTech" has become essential in digital marketing in today's digital landscape. In 2021, the MarTech industry was valued at $344 billion worldwide....

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A futuristic dystopian landscape.

3 min read

The 4 Best Tech Marketing Campaigns

Picture this: a playground full of geeks, nerds, and marketing geniuses all vying for the title of the coolest kid on the tech block.

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marketplace dystopian style

2 min read

Content Marketing for Emerging Technologies

Emerging technologies like Blockchain, the Internet of Things (IoT), and Artificial Intelligence (AI) are reshaping industries and opening doors to...

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dystopian landscape metaverse

3 min read

The Million Dollar Question: Should Metaverse be Capitalized?

It’s the question we’ve all been asking. Well, maybe some of us.

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Marketing Analytics Data Projects

3 min read

Marketing Analytics Data Projects

I was always told that my background in psychology would be helpful for a career in marketing. At first, it seemed apparent - studying people’s...

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