Kaitlin Last

Kaitlin Last is a marketing specialist and copywriter.

A woman with glasses, wpap style

4 min read

What Does Martech Mean: A Comprehensive Guide for Marketers

Picture of Kaitlin Last Kaitlin Last: Nov 8, 2023 4:41:57 PM

"Martech" – an inescapable buzzword.

Business Marketing Technology
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Two people talking seated at a table, WPAP style.

3 min read

Choosing Your Marketing Tech Partners: A Guide to Vendor Selection

Picture of Kaitlin Last Kaitlin Last: Oct 2, 2023 2:26:55 PM

Before we dive into the nitty-gritty of vendor selection, let's take a moment to appreciate the role marketing technology vendors play in our daily...

Business Marketing Technology
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woman presenting a marketing report wpap style

4 min read

B2B Content Marketing Report: 2 Examples

Picture of Kaitlin Last Kaitlin Last: Jul 25, 2023 9:25:07 AM

Want to boost your B2B content marketing? We've got you covered! Get two real-life marketing report examples from Company A and Company B for January...

Business Marketing Reporting
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Unpopular Brands: Advertising Gone Wrong

3 min read

Unpopular Brands: Advertising Gone Wrong

Picture of Kaitlin Last Kaitlin Last: Jun 20, 2023 10:11:50 AM

They say “any press is good press”, but… is it?

Humor Marketing
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Marketer and Writer: What's the Difference?

2 min read

Marketer and Writer: What's the Difference?

Picture of Kaitlin Last Kaitlin Last: May 15, 2023 2:13:13 PM

If you asked my friends what I do for a living, they’ll likely tell you that “she writes stuff for some businesses”... And while they’re not...

Business Copywriting Marketing
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4 min read

Content Marketing: It’s Not a Standalone Tactic

Picture of Kaitlin Last Kaitlin Last: Apr 11, 2023 4:20:39 PM

Your audience, no matter the size, wants valuable content from your and your business.

Copywriting Marketing
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