4 min read
What Does Martech Mean: A Comprehensive Guide for Marketers
Kaitlin Last: Nov 8, 2023 4:41:57 PM
"Martech" – an inescapable buzzword.
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Kaitlin Last: Nov 8, 2023 4:41:57 PM
3 min read
Choosing Your Marketing Tech Partners: A Guide to Vendor Selection
Kaitlin Last: Oct 2, 2023 2:26:55 PM
Before we dive into the nitty-gritty of vendor selection, let's take a moment to appreciate the role marketing technology vendors play in our daily...
4 min read
B2B Content Marketing Report: 2 Examples
Kaitlin Last: Jul 25, 2023 9:25:07 AM
Want to boost your B2B content marketing? We've got you covered! Get two real-life marketing report examples from Company A and Company B for January...
3 min read
Unpopular Brands: Advertising Gone Wrong
Kaitlin Last: Jun 20, 2023 10:11:50 AM
They say “any press is good press”, but… is it?
2 min read
Marketer and Writer: What's the Difference?
Kaitlin Last: May 15, 2023 2:13:13 PM
If you asked my friends what I do for a living, they’ll likely tell you that “she writes stuff for some businesses”... And while they’re not...
4 min read
Content Marketing: It’s Not a Standalone Tactic
Kaitlin Last: Apr 11, 2023 4:20:39 PM
Your audience, no matter the size, wants valuable content from your and your business.