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Copywriting

A Guide to Writing Long-Form Copy

6 min read

A Guide to Writing Long-Form Copy

Long-form copy is just what it sounds like: a long form version of a standard article of piece of information. There’s this idea that adults don’t...

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Marketer and Writer: What's the Difference?

2 min read

Marketer and Writer: What's the Difference?

If you asked my friends what I do for a living, they’ll likely tell you that “she writes stuff for some businesses”... And while they’re not...

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Companies for Content Writing

4 min read

Companies for Content Writing

Someone who is good with words is a huge asset.

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How to Ghostwrite a Thought Leadership Article

4 min read

How to Ghostwrite a Thought Leadership Article

Today, every ambitious professional wants to be perceived as a thought leader. Thought leaders are individuals who come up with bright new ideas,...

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How to Write Good Podcast Shownotes (And Why it Matters)

6 min read

How to Write Good Podcast Shownotes (And Why it Matters)

Podcasts: you’ve likely listened to one in the past month. Maybe you have a list of favorite shows you stay up to date with. Maybe you have something...

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The Content Marketing Tech Stack: What You Need to Know

4 min read

The Content Marketing Tech Stack: What You Need to Know

From the outside looking in, it’s easy to think that to be a successful writer, all you really need is a laptop with an internet connection and a...

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Professional Writers vs. Jasper AI

5 min read

Professional Writers vs. Jasper AI

January can be full of new hope or lazily dashed dreams.

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ChatGPT Versus Professional Writers

6 min read

ChatGPT Versus Professional Writers

The nuances of human communication are incredibly complex.

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How to Write Content for Accounting Firms

4 min read

How to Write Content for Accounting Firms

If you’re a content writer in the accounting industry, you’re in an exciting space. After spending decades as relatively stable businesses with...

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4 min read

Content Marketing: It’s Not a Standalone Tactic

Your audience, no matter the size, wants valuable content from your and your business. 

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6 Tips to Run a Successful Subject Matter Expert Interview

4 min read

6 Tips to Run a Successful Subject Matter Expert Interview

If you’re in the business of creating content, you’ll likely find it necessary to do Subject Matter Expert (SME) interviews from time to time. As a...

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Do Bylines Matter?

3 min read

Do Bylines Matter?

I recently wrote my first non-fiction book. Like, an actual book that was nearly 60,000 words. It was a dream come true. All those years ago when I...

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Google Keyboard Shortcuts for Google Docs

2 min read

Google Keyboard Shortcuts for Google Docs

As content writers, we live and work and die in Google Docs. I knowww. In an attempt to waste less time on mundane mouse clicks, I’ve made “cheat...

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5 Indispensable Tools for Professional Writers

4 min read

5 Indispensable Tools for Professional Writers

Writers, like all craftspeople, are nothing without their tools. Sure, some people might say that all you really need to write is a pen and paper....

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8 Skills All Business Writers Need

4 min read

8 Skills All Business Writers Need

Whether you’re just starting out on your writing career or are a seasoned veteran, there are certain skills you must have in order to be successful....

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How to Interview a Copywriter

4 min read

How to Interview a Copywriter

I’ve been on both sides of the table in this conversation (actually, I am all of the time): interviewee and interviewer. Walking away from these...

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Copywriting vs. Content Writing: Breaking Down the Differences

4 min read

Copywriting vs. Content Writing: Breaking Down the Differences

Both copywriting and content writing play an important role in the marketing strategy of virtually all successful businesses. Together, they enable...

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Writing for Your Target Audience

3 min read

Writing for Your Target Audience

Let’s be honest; content for tech companies can get pretty dull. Customers shopping around for the perfect piece of hardware or software often feel...

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What is Copywriting?

3 min read

What is Copywriting?

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Business Copy

5 min read

4 Kinds of Business Copy

So, there's no Bible for start-ups. Like, here are the six steps everyone takes and here is the gospel truth for how to begin, continue and succeed....

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