4 min read
Ross Henderson: Nov 9, 2023 10:03:31 AM
Picture the scene: your company has just made a major new hire. A big-time professional with the skills and experience to provide a new category of...
1 min read
Writing Team: Nov 3, 2023 4:18:34 PM
Web copywriting the process of creating engaging online material, including website content, advertising text, social media updates, and various...
3 min read
Writing Team: Oct 25, 2023 4:17:58 PM
Struggling with writer's block or in need of valuable information? Google Docs' Explore tool is here to help you generate ideas and enhance your...
3 min read
Writing Team: Aug 29, 2023 5:49:35 PM
Hey there, fellow marketers and business owners! Curious about how GDPR is shaking up email marketing? No worries, we're breaking it down in simple...
2 min read
Writing Team: Aug 29, 2023 5:44:28 PM
Hey there, fellow business owners and marketers! Ever wondered about that opt-in thing in email marketing? We've got your back with a breakdown...
2 min read
Writing Team: Aug 29, 2023 5:36:06 PM
In today's world of email marketing, automation has taken the spotlight.
4 min read
Sanders Reese: Aug 28, 2023 11:06:45 AM
Persuasion. It’s one of those terms that seems almost cliche to bring up in conversation around copywriting.
2 min read
Mark Bowden: Aug 28, 2023 9:54:44 AM
If you are struggling with open rates, kick rates, social media engagement, or all of the above, you may need to rethink the way you approach...
4 min read
Ross Henderson: Aug 28, 2023 9:46:24 AM
Copywriting is anything but easy.
2 min read
Writing Team: Aug 23, 2023 4:59:12 PM
Continuing from our previous article that unpacked the intricate relationship between language and audience engagement, we now turn our attention to...
2 min read
Writing Team: Aug 23, 2023 4:50:14 PM
In the pursuit of holding an audience's undivided attention, various players across industries share a common goal.
3 min read
Writing Team: Aug 22, 2023 10:43:27 AM
To achieve tangible results such as increased sales or heightened brand recognition, it's essential to raise the bar beyond content that is merely...
2 min read
Sanders Reese: Aug 18, 2023 2:39:48 PM
Ever attended a party and noticed that one person who effortlessly owns the room without saying much?
2 min read
Writing Team: Aug 17, 2023 2:24:31 PM
Chatbot marketing involves using AI-powered chatbots to engage with website visitors, answer their queries, provide assistance, and guide them toward...
2 min read
Writing Team: Aug 17, 2023 8:19:33 AM
In an era marked by economic volatility and dynamic business landscapes, content creation has emerged as a cornerstone of successful marketing...
3 min read
Writing Team: Aug 16, 2023 4:27:00 PM
Buttons are the unsung heroes of web design, directing users' actions and driving conversions.
3 min read
Megan Schutz: Aug 16, 2023 10:02:10 AM
Are you on the cusp of launching your new business venture? A well-crafted press release can be a valuable tool to introduce your business to the...
4 min read
Ross Henderson: Jul 31, 2023 1:02:19 PM
Investing in content for your business is almost always a good decision. Whether your goal is to harness the power of SEO to attract new audiences to...
3 min read
Sanders Reese: Jul 1, 2023 8:43:49 AM
Corporate content writing is anything but dry and dull. To get it right, you need to balance brand voice and tone with the valuable information your...
2 min read
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Angela Wyatt: Jun 23, 2023 9:35:59 AM
When building your marketing team, several positions may seem to overlap in job talent–graphic designer and web designer, web designer and web...
3 min read
Ross Henderson: Jun 6, 2023 12:17:09 PM
If you’re a professional writer, there’s a good chance that you’ve already been asked to write a website for someone. If you haven’t, it’s only a...
6 min read
Joy Youell: May 23, 2023 3:18:08 PM
Long-form copy is just what it sounds like: a long form version of a standard article of piece of information. There’s this idea that adults don’t...
2 min read
Kaitlin Last: May 15, 2023 2:13:13 PM
If you asked my friends what I do for a living, they’ll likely tell you that “she writes stuff for some businesses”... And while they’re not...
4 min read
Joy Youell: Apr 11, 2023 5:58:15 PM
Someone who is good with words is a huge asset.
4 min read
Ross Henderson: Apr 11, 2023 5:56:09 PM
Today, every ambitious professional wants to be perceived as a thought leader. Thought leaders are individuals who come up with bright new ideas,...
6 min read
Lindsey Blackmore: Apr 11, 2023 5:48:47 PM
Podcasts: you’ve likely listened to one in the past month. Maybe you have a list of favorite shows you stay up to date with. Maybe you have something...
4 min read
Ross Henderson: Apr 11, 2023 4:57:53 PM
From the outside looking in, it’s easy to think that to be a successful writer, all you really need is a laptop with an internet connection and a...
5 min read
Joy Youell: Apr 11, 2023 4:45:38 PM
January can be full of new hope or lazily dashed dreams.
6 min read
Joy Youell: Apr 11, 2023 4:30:26 PM
The nuances of human communication are incredibly complex.
4 min read
Ross Henderson: Apr 11, 2023 4:28:51 PM
If you’re a content writer in the accounting industry, you’re in an exciting space. After spending decades as relatively stable businesses with...
4 min read
Kaitlin Last: Apr 11, 2023 4:20:39 PM
Your audience, no matter the size, wants valuable content from your and your business.
4 min read
Ross Henderson: Apr 11, 2023 3:55:25 PM
If you’re in the business of creating content, you’ll likely find it necessary to do Subject Matter Expert (SME) interviews from time to time. As a...
3 min read
Amy Williams: Apr 11, 2023 1:24:16 PM
I recently wrote my first non-fiction book. Like, an actual book that was nearly 60,000 words. It was a dream come true. All those years ago when I...
2 min read
Lindsey Blackmore: Apr 11, 2023 8:38:10 AM
As content writers, we live and work and die in Google Docs. I knowww. In an attempt to waste less time on mundane mouse clicks, I’ve made “cheat...
4 min read
Ross Henderson: Apr 11, 2023 8:00:47 AM
Writers, like all craftspeople, are nothing without their tools. Sure, some people might say that all you really need to write is a pen and paper....
4 min read
Ross Henderson: Apr 11, 2023 7:12:51 AM
Whether you’re just starting out on your writing career or are a seasoned veteran, there are certain skills you must have in order to be successful....
4 min read
Joy Youell: Apr 9, 2023 10:20:39 AM
I’ve been on both sides of the table in this conversation (actually, I am all of the time): interviewee and interviewer. Walking away from these...
4 min read
Ross Henderson: Apr 8, 2023 10:33:59 AM
Both copywriting and content writing play an important role in the marketing strategy of virtually all successful businesses. Together, they enable...
3 min read
Sanders Reese: Apr 8, 2023 10:22:17 AM
Let’s be honest; content for tech companies can get pretty dull. Customers shopping around for the perfect piece of hardware or software often feel...
5 min read
Joy Youell: Apr 8, 2023 4:40:48 AM
So, there's no Bible for start-ups. Like, here are the six steps everyone takes and here is the gospel truth for how to begin, continue and succeed....
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