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Technology

Explore the top free CRM software options, including HubSpot, Zoho, Bitrix24, and more.

2 min read

Free CRM - Yes, There are a Few

Customer Relationship Management (CRM) systems are essential tools for businesses aiming to manage interactions with current and potential customers...

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Discover how to create, implement, and manage professional email signatures at scale.

3 min read

Email Signature Generation

Email signatures are more than just a sign-off; they can reinforce brand identity, providing essential contact information, and even driving...

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Leveraging AI for predictive churn modeling in SaaS offers immense potential for improving customer retention and, ultimately, business performance.

4 min read

Leveraging Artificial Intelligence for Predictive Churn Modeling

Predictive churn modeling, powered by artificial intelligence (AI), has emerged as a game-changing strategy for SaaS companies to proactively...

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For expert marketers, RSS feeds remain a powerful tool in the digital arsenal.

3 min read

RSS Feed Meaning and Utility

Some tools remain consistently valuable despite changing trends. RSS (Really Simple Syndication) feeds are one such tool that continues to offer...

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These AI content detectors vary in their accuracy, features, and cost, but each serves a different audience

3 min read

AI Content Detectors

This guide provides a detailed look into the best AI content detectors on the market, focusing purely on detecting AI-generated content. Whether...

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RBRs are not limited to safety training. They can be adapted for various tasks where explicit rules can define desired behaviors, such as tailoring the personality or format of model responses for a specific application.

3 min read

Improving Model Safety Behavior with Rule-Based Rewards

We've developed and applied a new method leveraging Rule-Based Rewards (RBRs) that aligns models to behave safely without extensive human data...

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Discover what GPT wrappers are, their pros and cons, and why they remain popular in AI applications.

2 min read

What Are ChatGPT (GPT) Wrappers?

With the release of easily usable and generally applicable AI (e.g., ChatGPT, Google Bard, Anthropic Claude), more and more companies have built...

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As AI continues to reshape the marketing landscape, it's crucial for marketers to proactively prepare for this technological revolution.

4 min read

The Global AI Cloud War Is Here

The global competition for AI supremacy is evolving rapidly, shifting from a focus on chip manufacturing to a broader battle for cloud and data...

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Apple delays AI features rollout, missing iOS 18 launch. Developers to test soon, full release by October.

2 min read

Apple's Highly Anticipated AI Features Face Delay

Apple's much-awaited artificial intelligence features, dubbed Apple Intelligence, will not be included in the initial release of iOS 18 and iPadOS 18...

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A woman with glasses, wpap style

4 min read

What Does Martech Mean: A Comprehensive Guide for Marketers

"Martech" – an inescapable buzzword.

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president biden ai

2 min read

President Biden's AI Executive + Marketing Technologies

President Biden's recent executive order on artificial intelligence (AI) introduces new governance over AI applications, which may significantly...

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natural language generation

3 min read

Natural Language Generation for Your Business

Natural Language Generation (NLG) is integral to your daily life and business operations.

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Two people talking seated at a table, WPAP style.

3 min read

Choosing Your Marketing Tech Partners: A Guide to Vendor Selection

Before we dive into the nitty-gritty of vendor selection, let's take a moment to appreciate the role marketing technology vendors play in our daily...

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predictive ai

2 min read

Predictive AI: Transforming Marketing Success

Predictive AI can be a powerful catalyst for achieving marketing excellence. It uses artificial intelligence to analyze data, predict consumer...

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ray ban smart glasses

2 min read

Ray-Ban Stories Smart Glasses: A Tech Marvel or Just a Gimmick?

As technology continues to weave itself into the fabric of our lives, the latest entrant into the world of wearables, the Ray-Ban Stories, or...

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dark mode vs. light mode

4 min read

Dark Mode vs. Light Mode: Which Offers a Superior User Experience?

Coca-Cola vs. Pepsi; Lays vs. Ruffles; Mac vs. PC - we all possess our personal preferences. When delving into the light vs. dark debate, it's...

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xr skeleton in vr glasses

2 min read

VR is Dead (?) XR is Here to WOW You

The world of immersive realities, from virtual reality (VR) to augmented reality (AR), is on a rollercoaster ride of innovation and evolution. Let's...

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