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Technology

A woman with glasses, wpap style

4 min read

What Does Martech Mean: A Comprehensive Guide for Marketers

"Martech" – an inescapable buzzword.

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president biden ai

2 min read

President Biden's AI Executive + Marketing Technologies

President Biden's recent executive order on artificial intelligence (AI) introduces new governance over AI applications, which may significantly...

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natural language generation

3 min read

Natural Language Generation for Your Business

Natural Language Generation (NLG) is integral to your daily life and business operations.

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Two people talking seated at a table, WPAP style.

3 min read

Choosing Your Marketing Tech Partners: A Guide to Vendor Selection

Before we dive into the nitty-gritty of vendor selection, let's take a moment to appreciate the role marketing technology vendors play in our daily...

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predictive ai

2 min read

Predictive AI: Transforming Marketing Success

Predictive AI can be a powerful catalyst for achieving marketing excellence. It uses artificial intelligence to analyze data, predict consumer...

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ray ban smart glasses

2 min read

Ray-Ban Stories Smart Glasses: A Tech Marvel or Just a Gimmick?

As technology continues to weave itself into the fabric of our lives, the latest entrant into the world of wearables, the Ray-Ban Stories, or...

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dark mode vs. light mode

4 min read

Dark Mode vs. Light Mode: Which Offers a Superior User Experience?

Coca-Cola vs. Pepsi; Lays vs. Ruffles; Mac vs. PC - we all possess our personal preferences. When delving into the light vs. dark debate, it's...

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xr skeleton in vr glasses

2 min read

VR is Dead (?) XR is Here to WOW You

The world of immersive realities, from virtual reality (VR) to augmented reality (AR), is on a rollercoaster ride of innovation and evolution. Let's...

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