3 min read

Conversion Rate Software

Conversion Rate Software

Conversion rate optimization (CRO) is crucial for turning website visitors into paying customers or subscribers. Whether you’re running an eCommerce site, lead generation landing page, or content-driven website, using the right conversion rate software can significantly improve your results. In this article, we’ll explore 10 top conversion rate software options, detailing their key features, pricing, target users, and integration capabilities, along with how they calculate conversion rates.

1. Google Marketing Platform

How It Works:
Google Marketing offers A/B testing, multivariate testing, and split URL testing, helping you determine what version of your site or landing page performs best.

Conversion Rate Calculation:
(Total Conversions ÷ Total Visitors) x 100

Cost:
Free (with limited features)
Paid version: Starts at $150,000/year

Best For:
Small businesses, startups, and those already using Google Analytics.

Integrations:

  • Google Analytics
  • Google Ads
  • Google Tag Manager

2. Optimizely

How It Works:
Optimizely offers advanced A/B testing, personalization, and multivariate testing to help businesses understand user behavior and optimize site performance.

Conversion Rate Calculation:
(Total Conversions ÷ Total Visitors) x 100

Cost:
Custom pricing based on business needs (starting from around $36,000/year for the enterprise version).

Best For:
Large enterprises and eCommerce businesses seeking sophisticated CRO solutions.

Integrations:

  • Salesforce
  • Marketo
  • HubSpot
  • Google Analytics

3. VWO (Visual Website Optimizer)

How It Works:
VWO provides A/B testing, multivariate testing, split URL testing, and heatmaps to track user behavior and optimize website conversions.

Conversion Rate Calculation:
(Total Conversions ÷ Total Visitors) x 100

Cost:
Starts at $199/month for smaller businesses. Custom pricing for enterprise plans.

Best For:
Small to medium-sized businesses and agencies focused on detailed A/B testing and analytics.

Integrations:

  • Google Analytics
  • Hotjar
  • Kissmetrics
  • HubSpot
  • Shopify

4. Unbounce

How It Works:
Unbounce helps you create and optimize landing pages with built-in A/B testing features, helping you improve conversion rates on campaigns and landing pages.

Conversion Rate Calculation:
(Total Conversions ÷ Total Visitors) x 100

Cost:
Starts at $90/month (for up to 500 conversions).

Best For:
Marketers focused on lead generation and landing page optimization.

Integrations:

  • Zapier
  • Salesforce
  • HubSpot
  • Marketo
  • WordPress

5. Hotjar

How It Works:
Hotjar focuses on user behavior analytics, providing heatmaps, session recordings, and feedback tools. It helps identify areas of your website that need improvement for better conversions.

Conversion Rate Calculation:
(Total Conversions ÷ Total Visitors) x 100

Cost:
Free for basic features. Paid plans start at $32/month for more advanced features.

Best For:
Businesses looking for visual insights and real-time feedback from users.

Integrations:

  • Google Analytics
  • HubSpot
  • Zapier
  • Slack

6. Crazy Egg

How It Works:
Crazy Egg offers heatmaps, scroll maps, and A/B testing to help you visualize where users are clicking and optimize those areas for higher conversions.

Conversion Rate Calculation:
(Total Conversions ÷ Total Visitors) x 100

Cost:
Starts at $24/month.

Best For:
Small to medium-sized businesses focused on user behavior and visual optimization.

Integrations:

  • WordPress
  • Shopify
  • HubSpot
  • Optimizely
  • Unbounce

7. HubSpot

How It Works:
HubSpot offers A/B testing, lead nurturing, and automation tools for businesses to improve conversion rates across websites and landing pages.

Conversion Rate Calculation:
(Total Conversions ÷ Total Visitors) x 100

Cost:
Free CRM with paid Marketing Hub starting at $50/month.

Best For:
SMBs, content marketers, and lead generation websites looking for an all-in-one marketing solution.

Integrations:

  • Salesforce
  • Google Analytics
  • Unbounce
  • Shopify

8. Convert

How It Works:
Convert focuses on A/B testing and personalization for websites to improve conversion rates with user-friendly interfaces and deep testing functionalities.

Conversion Rate Calculation:
(Total Conversions ÷ Total Visitors) x 100

Cost:
Starts at $699/month for up to 500,000 tested visitors.

Best For:
Agencies and enterprises looking for robust A/B testing solutions with a focus on privacy compliance (GDPR, CCPA).

Integrations:

  • Google Analytics
  • Segment
  • Kissmetrics
  • HubSpot
  • Salesforce

9. Kissmetrics

How It Works:
Kissmetrics focuses on behavior analytics and segmentation to help businesses understand how users engage with their website and optimize those touchpoints for higher conversions.

Conversion Rate Calculation:
(Total Conversions ÷ Total Visitors) x 100

Cost:
Starts at $299/month for small businesses.

Best For:
eCommerce and SaaS businesses focused on behavioral analytics and user segmentation.

Integrations:

  • Zapier
  • Shopify
  • Google Analytics
  • WordPress

10. Instapage

How It Works:
Instapage specializes in landing page creation and optimization, featuring advanced A/B testing tools and real-time collaboration to increase conversions.

Conversion Rate Calculation:
(Total Conversions ÷ Total Visitors) x 100

Cost:
Starts at $299/month.

Best For:
Agencies, marketers, and businesses focused on creating high-converting landing pages.

Integrations:

  • Zapier
  • HubSpot
  • Salesforce
  • Google Analytics
  • Mailchimp

How Conversion Rate Software Calculates Conversion Rates

The formula used by all conversion rate software is generally the same:

Conversion Rate Formula:
(Total Conversions ÷ Total Visitors) x 100

This calculation gives you the percentage of visitors who took a desired action on your website, whether that’s making a purchase, signing up for a newsletter, or filling out a contact form.

How to Choose the Best Conversion Rate Software for Your Business

Choosing the right conversion rate software depends on your specific needs, goals, and budget. Here are a few factors to consider:

  • Business Size: Larger businesses with more traffic and testing requirements will benefit from more advanced tools like Optimizely and VWO, while smaller businesses may do well with Google Optimize or Crazy Egg.
  • Budget: If you’re on a tight budget, Google Optimize, Hotjar, and Crazy Egg offer free or affordable plans. For larger budgets, premium tools like HubSpot, Optimizely, and Instapage provide more robust features.
  • Features: If you need detailed user behavior analysis, tools like Hotjar and Crazy Egg are great for heatmaps and session recordings. For comprehensive A/B testing, VWO, Optimizely, and Convert offer deeper insights.
  • Integrations: Ensure that the software integrates with your existing tools like Google Analytics, HubSpot, or Shopify for seamless data flow.

Optimizing Conversion Rates

Optimizing conversion rates is critical for boosting business growth, and using the right software makes all the difference. Whether you’re a small startup or a large enterprise, there’s a tool suited for your needs, helping you turn visitors into customers and increase revenue efficiently. Choose the best fit for your business goals, and start testing today!

What’s a Good Sales Conversion Rate?

2 min read

What’s a Good Sales Conversion Rate?

Sales conversion rate is one of the most important metrics for any business. It helps you measure how effectively you’re turning leads into...

Read More
Conversion Rate Benchmarks: Industry Insights and Real-World Examples

Conversion Rate Benchmarks: Industry Insights and Real-World Examples

Conversion rates serve as a crucial metric for gauging the effectiveness of your marketing efforts. However, what constitutes a "good" conversion...

Read More
Maximizing Your Landing Page's Hero Section

2 min read

Maximizing Your Landing Page's Hero Section

To enhance your landing pages and boost ROAS (Return on Ad Spend), we've distilled essential insights from a successful B2B SaaS company's approach.

Read More