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Sales

A group of business professionals at a conference in WPAP style.

2 min read

Industry Events: A Sales and Marketing Collaboration

Industry events often play a critical role in demand-generation efforts. However, they come with a hefty price tag, draining the budget, time, and...

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bfcm

2 min read

15 Black Friday and Cyber Monday Promotional Marketing Ideas (2024)

Rising customer acquisition costs and fierce competition for online attention make your promotional offerings critical to the success of your...

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chatbot customer service

1 min read

6 Tips: Chatbots for Customer Service

Chatbots are becoming indispensable sales tools for engaging customers and driving revenue. Here are six ways to effectively deploy conversational AI...

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A rocket boost (like your sales will after reading this article) in WPAP art style.

2 min read

8 Ways Content Marketing Can Boost Sales

The internet makes it easy to innovate marketing strategies. Gone are the days when you had to rely on TV ads and billboards to market your content....

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An older man in glasses in WPAP art style.

2 min read

10 Ways AI Can Enhance Sales and Marketing Strategies

Artificial intelligence (AI) is here to stay, whether you love or hate it. And for good reason, too. It can help you understand your target audience,...

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A man painting on an easel wpap style.

4 min read

The Art of Persuasion: How to Write Compelling Copy that Sells

Persuasion. It’s one of those terms that seems almost cliche to bring up in conversation around copywriting.

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A Guide to Successful Lead Generation Campaigns

3 min read

A Guide to Successful Lead Generation Campaigns

Lead generation is an essential aspect of digital marketing, and as a digital marketing professional, you may find yourself responsible for...

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Unlocking the Value of Niches

4 min read

Unlocking the Value of Niches

Ever heard the saying “the riches are in the niches”? The more time I spend working with successful businesses, the more I realize how true that...

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Stop Selling and Start Connecting

3 min read

Stop Selling and Start Connecting

We all have a fill in the blank: “in order to build my business, I need to _____.” Most often, what we say here will reflect revenue-generating...

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Five Tips for Writing Short-Form Ad Copy

5 min read

Five Tips for Writing Short-Form Ad Copy

When it comes to marketing writing, there are two distinct categories: long-form and short-form. We all know long-form well: blog articles, white...

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Measuring the ROI of Content Marketing

4 min read

Measuring the ROI of Content Marketing

Content marketing plays an important role in any business: helping to grow your brand, supercharge your sales process, and ultimately, convert more...

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How to Use Content to Supercharge Your Sales Team

4 min read

How to Use Content to Supercharge Your Sales Team

Revenue growth is the number one priority for many businesses. But as we all know, driving sustained, profitable growth is far from easy. Doing so...

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How to Write Lead Magnets

4 min read

How to Write Lead Magnets

Lead = prospective customer

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What is a Landing Page

5 min read

What is a Landing Page?

Creating a landing page is a frequently utilized technique for marketing businesses of every size. A landing page is simply a website page with a...

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How to Create a Sales Funnel

4 min read

How to Create a Sales Funnel

As your business grows, you will want to grow in your ability to market to customers. This means using some tools that will help you efficiently...

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How to Write an Elevator Pitch

5 min read

How to Write an Elevator Pitch

An elevator pitch is a sales pitch that is short and succinct enough to be told during an elevator ride. In other words, writing an elevator pitch...

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call to action

4 min read

Optimize CTAs On Your Webpage

YOU get a CTA and YOU get a CTA and YOU get a CTA .

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