--- title: BUSINESS CONTENT | Lead Generation description: Lead Generation | Want to grow your business? Content could be the fuel — get content marketing ideas for your business here on the HAW blog. --- [Skip to the main content.](https://www.hireawriter.us/business/tag/lead-generation#main-content) [![Untitled design (90)](https://www.hireawriter.us/hs-fs/hubfs/Untitled%20design%20(90).png?width=500&height=500&name=Untitled%20design%20(90).png "Untitled design (90)")](http://hireawriter.us) [![Untitled design (90)](https://www.hireawriter.us/hs-fs/hubfs/Untitled%20design%20(90).png?width=500&height=500&name=Untitled%20design%20(90).png "Untitled design (90)")](http://hireawriter.us) - [FOR BUSINESSES](https://www.hireawriter.us/for-businesses) - [SEO COPYWRITING](https://www.hireawriter.us/seo-copywriting) - [SOCIAL MEDIA CONTENT](https://www.hireawriter.us/social-media-services) - [WEBSITE COPYWRITING](https://www.hireawriter.us/website-copywriting) - [LEAD GEN COPYWRITING](https://www.hireawriter.us/lead-generation-copywriting) - [MARKETING STRATEGY](https://www.hireawriter.us/marketing-strategy) - 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[LEARN SOCIAL MEDIA](https://www.hireawriter.us/social) - [LEARN STORYTELLING](https://www.hireawriter.us/storytelling) - [LEARN CREATIVE WRITING](https://www.hireawriter.us/creative) - [LEARN TECHNICAL WRITING](https://www.hireawriter.us/technical-content) - [LEARN FREELANCE WRITING](https://www.hireawriter.us/freelance) - [CONTACT](https://www.hireawriter.us/contact) [Facebook](https://www.facebook.com/Hireawriteronline) [Instagram](https://www.instagram.com/joywriteryouell/) [Linkedin](https://www.linkedin.com/company/hireawriter/) [X](https://www.hireawriter.us/business/tag/lead-generation#0) [YouTube](https://www.youtube.com/channel/UC8sZOTANgCCjtn29m4J0Z6A) [Medium](https://medium.com/hireawriter) [Tiktok](https://www.tiktok.com/@joyyouell) [Pinterest](https://www.pinterest.com/joyfromhireawriter/) # HIRE A WRITER BUSINESS BLOG #### **Learn how strategic content supports growth.** GET ON THE LIST Monthly content drop — Templates, reports, business content ideas, and more. ### Lead Generation [![Moving beyond last-click attribution is like graduating from using a hammer for everything to actually owning a proper toolbox.](https://www.hireawriter.us/hs-fs/hubfs/ACE%20Blog%20-%202024-11-05T172147.753.png?width=1280&height=720&name=ACE%20Blog%20-%202024-11-05T172147.753.png)](https://www.hireawriter.us/business/advanced-attribution-modeling-moving-beyond-last-click-with-markov-chains) 3 min read #### [Advanced Attribution Modeling: Moving Beyond Last-Click with Markov Chains](https://www.hireawriter.us/business/advanced-attribution-modeling-moving-beyond-last-click-with-markov-chains) ![Picture of Writing Team](https://www.hireawriter.us/hs-fs/hubfs/HAW%20Logo%20T%20%26%20White%20square-3.png?width=30&name=HAW%20Logo%20T%20%26%20White%20square-3.png) [Writing Team](https://www.hireawriter.us/business/author/writing-team): Nov 5, 2024, 5:35:19 PM Look, I get it – you're still using last-click attribution because it's about as comfortable as that ratty college sweatshirt you refuse to throw... [Business](https://www.hireawriter.us/business/tag/business) [Data](https://www.hireawriter.us/business/tag/data) [Lead Generation](https://www.hireawriter.us/business/tag/lead-generation) [READ NOW](https://www.hireawriter.us/business/advanced-attribution-modeling-moving-beyond-last-click-with-markov-chains) [![A good sales conversion rate varies by industry, but aiming for 2% to 5% is generally a solid benchmark. ](https://www.hireawriter.us/hs-fs/hubfs/HAW%20blog%20-%202024-10-08T130331.843.png?width=1080&height=864&name=HAW%20blog%20-%202024-10-08T130331.843.png)](https://www.hireawriter.us/business/whats-a-good-sales-conversion-rate) 2 min read #### [What’s a Good Sales Conversion Rate?](https://www.hireawriter.us/business/whats-a-good-sales-conversion-rate) ![Picture of Writing Team](https://www.hireawriter.us/hs-fs/hubfs/HAW%20Logo%20T%20%26%20White%20square-3.png?width=30&name=HAW%20Logo%20T%20%26%20White%20square-3.png) [Writing Team](https://www.hireawriter.us/business/author/writing-team): Oct 8, 2024, 1:05:31 PM Sales conversion rate is one of the most important metrics for any business. It helps you measure how effectively you’re turning leads into... [Sales](https://www.hireawriter.us/business/tag/sales) [Lead Generation](https://www.hireawriter.us/business/tag/lead-generation) [READ NOW](https://www.hireawriter.us/business/whats-a-good-sales-conversion-rate) [![Choosing the right conversion rate software depends on your specific needs, goals, and budget. ](https://www.hireawriter.us/hs-fs/hubfs/HAW%20blog%20-%202024-10-02T134654.811.png?width=1080&height=864&name=HAW%20blog%20-%202024-10-02T134654.811.png)](https://www.hireawriter.us/business/conversion-rate-software) 3 min read #### [Conversion Rate Software](https://www.hireawriter.us/business/conversion-rate-software) ![Picture of Writing Team](https://www.hireawriter.us/hs-fs/hubfs/HAW%20Logo%20T%20%26%20White%20square-3.png?width=30&name=HAW%20Logo%20T%20%26%20White%20square-3.png) [Writing Team](https://www.hireawriter.us/business/author/writing-team): Oct 2, 2024, 1:55:19 PM Conversion rate optimization (CRO) is crucial for turning website visitors into paying customers or subscribers. Whether you’re running an eCommerce... [Conversion](https://www.hireawriter.us/business/tag/conversion) [Marketing](https://www.hireawriter.us/business/tag/marketing) [Lead Generation](https://www.hireawriter.us/business/tag/lead-generation) [READ NOW](https://www.hireawriter.us/business/conversion-rate-software) [![For expert marketers, RSS feeds remain a powerful tool in the digital arsenal. ](https://www.hireawriter.us/hs-fs/hubfs/HAW%20blog%20-%202024-09-11T134600.063.png?width=1080&height=864&name=HAW%20blog%20-%202024-09-11T134600.063.png)](https://www.hireawriter.us/business/rss-feed-meaning-and-utility) 3 min read #### [RSS Feed Meaning and Utility](https://www.hireawriter.us/business/rss-feed-meaning-and-utility) ![Picture of Writing Team](https://www.hireawriter.us/hs-fs/hubfs/HAW%20Logo%20T%20%26%20White%20square-3.png?width=30&name=HAW%20Logo%20T%20%26%20White%20square-3.png) [Writing Team](https://www.hireawriter.us/business/author/writing-team): Sep 30, 2024, 4:45:00 AM Some tools remain consistently valuable despite changing trends. RSS (Really Simple Syndication) feeds are one such tool that continues to offer... [Business](https://www.hireawriter.us/business/tag/business) [Lead Generation](https://www.hireawriter.us/business/tag/lead-generation) [Technology](https://www.hireawriter.us/business/tag/technology) [READ NOW](https://www.hireawriter.us/business/rss-feed-meaning-and-utility) [![A man wearing glasses and a ballcap in WPAP style.](https://www.hireawriter.us/hs-fs/hubfs/1-Jun-07-2024-08-14-25-2418-PM.png?width=1080&height=864&name=1-Jun-07-2024-08-14-25-2418-PM.png)](https://www.hireawriter.us/business/how-to-boost-your-email-list-with-lead-magnets) 4 min read #### [How to Boost Your Email List with Lead Magnets](https://www.hireawriter.us/business/how-to-boost-your-email-list-with-lead-magnets) ![Picture of Writing Team](https://www.hireawriter.us/hs-fs/hubfs/HAW%20Logo%20T%20%26%20White%20square-3.png?width=30&name=HAW%20Logo%20T%20%26%20White%20square-3.png) [Writing Team](https://www.hireawriter.us/business/author/writing-team): Jun 7, 2024, 4:17:19 PM Lead magnets are exclusive content that marketers offer to incentivize visitors to take a specific action, such as signing up for an email newsletter... [Business](https://www.hireawriter.us/business/tag/business) [Emails](https://www.hireawriter.us/business/tag/emails) [Lead Generation](https://www.hireawriter.us/business/tag/lead-generation) [READ NOW](https://www.hireawriter.us/business/how-to-boost-your-email-list-with-lead-magnets) [![](https://www.hireawriter.us/hs-fs/hubfs/HAW%20blog%20(5)-1.png?width=1080&height=864&name=HAW%20blog%20(5)-1.png)](https://www.hireawriter.us/business/multi-touch-attribution-enhancing-marketing-effectiveness) 2 min read #### [Multi-Touch Attribution: Enhancing Marketing Effectiveness](https://www.hireawriter.us/business/multi-touch-attribution-enhancing-marketing-effectiveness) ![Picture of Joy Youell](https://www.hireawriter.us/hs-fs/hubfs/Untitled%20design%20-%202023-01-11T142651.001.png?width=30&name=Untitled%20design%20-%202023-01-11T142651.001.png) [Joy Youell](https://www.hireawriter.us/business/author/joy-youell): Mar 22, 2024, 2:31:29 PM Take a sec and remember your last significant purchase. Was it a straightforward decision made right after discovering the product? It's more likely... [Business](https://www.hireawriter.us/business/tag/business) [TikTok](https://www.hireawriter.us/business/tag/tiktok) [Data](https://www.hireawriter.us/business/tag/data) [Lead Generation](https://www.hireawriter.us/business/tag/lead-generation) [READ NOW](https://www.hireawriter.us/business/multi-touch-attribution-enhancing-marketing-effectiveness) [![drip campaign](https://www.hireawriter.us/hs-fs/hubfs/HAW%20blog%20-%202023-09-06T144904.196%20(1).png?width=1080&height=864&name=HAW%20blog%20-%202023-09-06T144904.196%20(1).png)](https://www.hireawriter.us/business/15-drip-campaign-best-practices-to-boost-lead-generation) 2 min read #### [15 Drip Campaign Best Practices to Boost Lead Generation](https://www.hireawriter.us/business/15-drip-campaign-best-practices-to-boost-lead-generation) ![Picture of Writing Team](https://www.hireawriter.us/hs-fs/hubfs/HAW%20Logo%20T%20%26%20White%20square-3.png?width=30&name=HAW%20Logo%20T%20%26%20White%20square-3.png) [Writing Team](https://www.hireawriter.us/business/author/writing-team): Sep 6, 2023, 2:49:23 PM Drip campaigns, a cornerstone of modern marketing strategies, offer a systematic and highly effective way to nurture leads and cultivate meaningful... [Marketing](https://www.hireawriter.us/business/tag/marketing) [Emails](https://www.hireawriter.us/business/tag/emails) [Lead Generation](https://www.hireawriter.us/business/tag/lead-generation) [READ NOW](https://www.hireawriter.us/business/15-drip-campaign-best-practices-to-boost-lead-generation) [![gated](https://www.hireawriter.us/hs-fs/hubfs/HAW%20blog%20-%202023-08-24T144807.472%20(1).png?width=1080&height=864&name=HAW%20blog%20-%202023-08-24T144807.472%20(1).png)](https://www.hireawriter.us/business/does-gated-content-still-work-for-lead-generation) 5 min read #### [Does Gated Content Still Work for Lead Generation?](https://www.hireawriter.us/business/does-gated-content-still-work-for-lead-generation) ![Picture of Writing Team](https://www.hireawriter.us/hs-fs/hubfs/HAW%20Logo%20T%20%26%20White%20square-3.png?width=30&name=HAW%20Logo%20T%20%26%20White%20square-3.png) [Writing Team](https://www.hireawriter.us/business/author/writing-team): Aug 24, 2023, 2:48:28 PM Gated content, a strategy involving offering valuable content behind a lead capture form, has sparked debate due to its potential benefits and... [Content Strategy](https://www.hireawriter.us/business/tag/content-strategy) [Marketing](https://www.hireawriter.us/business/tag/marketing) [Lead Generation](https://www.hireawriter.us/business/tag/lead-generation) [READ NOW](https://www.hireawriter.us/business/does-gated-content-still-work-for-lead-generation) [![road sign wpap style](https://www.hireawriter.us/hs-fs/hubfs/HAW%20blog%20-%202023-08-18T144804.469%20(1).png?width=1080&height=864&name=HAW%20blog%20-%202023-08-18T144804.469%20(1).png)](https://www.hireawriter.us/business/rethinking-account-based-marketing-abm) 2 min read #### [Rethinking Account-Based Marketing (ABM)](https://www.hireawriter.us/business/rethinking-account-based-marketing-abm) ![Picture of Writing Team](https://www.hireawriter.us/hs-fs/hubfs/HAW%20Logo%20T%20%26%20White%20square-3.png?width=30&name=HAW%20Logo%20T%20%26%20White%20square-3.png) [Writing Team](https://www.hireawriter.us/business/author/writing-team): Aug 18, 2023, 2:48:51 PM Traditionally, Account Based Marketing (ABM) has been seen as a methodical, step-by-step approach – a bit like a structured heist. But what if we... [Content Strategy](https://www.hireawriter.us/business/tag/content-strategy) [Marketing](https://www.hireawriter.us/business/tag/marketing) [Leadership](https://www.hireawriter.us/business/tag/leadership) [Lead Generation](https://www.hireawriter.us/business/tag/lead-generation) [READ NOW](https://www.hireawriter.us/business/rethinking-account-based-marketing-abm) [![person falling](https://www.hireawriter.us/hs-fs/hubfs/HAW%20blog%20-%202023-08-18T143250.437%20(1).png?width=1080&height=864&name=HAW%20blog%20-%202023-08-18T143250.437%20(1).png)](https://www.hireawriter.us/business/the-demise-of-mql) 2 min read #### [THE DEMISE OF MQL](https://www.hireawriter.us/business/the-demise-of-mql) ![Picture of Writing Team](https://www.hireawriter.us/hs-fs/hubfs/HAW%20Logo%20T%20%26%20White%20square-3.png?width=30&name=HAW%20Logo%20T%20%26%20White%20square-3.png) [Writing Team](https://www.hireawriter.us/business/author/writing-team): Aug 18, 2023, 2:33:10 PM Marketing and sales have evolved through distinct eras shaped by technological advancements, trends, and societal changes. The year 2020 expedited... [Marketing](https://www.hireawriter.us/business/tag/marketing) [Lead Generation](https://www.hireawriter.us/business/tag/lead-generation) [Demand Generation](https://www.hireawriter.us/business/tag/demand-generation) [READ NOW](https://www.hireawriter.us/business/the-demise-of-mql) [![group of businesspeople](https://www.hireawriter.us/hs-fs/hubfs/HAW%20blog%20-%202023-08-18T142323.462%20(1).png?width=1080&height=864&name=HAW%20blog%20-%202023-08-18T142323.462%20(1).png)](https://www.hireawriter.us/business/streamlining-buyer-salesperson-connections-through-conversational-marketing) 2 min read #### [Streamlining Buyer-Salesperson Connections through Conversational Marketing](https://www.hireawriter.us/business/streamlining-buyer-salesperson-connections-through-conversational-marketing) ![Picture of Writing Team](https://www.hireawriter.us/hs-fs/hubfs/HAW%20Logo%20T%20%26%20White%20square-3.png?width=30&name=HAW%20Logo%20T%20%26%20White%20square-3.png) [Writing Team](https://www.hireawriter.us/business/author/writing-team): Aug 18, 2023, 2:24:33 PM Conversational Marketing offers a seamless and real-time buying experience that addresses immediate buyer needs. It's land on a website - BOOM - have... [Website](https://www.hireawriter.us/business/tag/website) [Marketing](https://www.hireawriter.us/business/tag/marketing) [Lead Generation](https://www.hireawriter.us/business/tag/lead-generation) [Demand Generation](https://www.hireawriter.us/business/tag/demand-generation) [READ NOW](https://www.hireawriter.us/business/streamlining-buyer-salesperson-connections-through-conversational-marketing) [![car in a tunnel wpap style](https://www.hireawriter.us/hs-fs/hubfs/HAW%20blog%20-%202023-08-15T134751.399%20(1).png?width=1080&height=864&name=HAW%20blog%20-%202023-08-15T134751.399%20(1).png)](https://www.hireawriter.us/business/dark-funnels-hidden-lead-generation-opportunities) 3 min read #### [Dark Funnels: Hidden Lead Generation Opportunities](https://www.hireawriter.us/business/dark-funnels-hidden-lead-generation-opportunities) ![Picture of Writing Team](https://www.hireawriter.us/hs-fs/hubfs/HAW%20Logo%20T%20%26%20White%20square-3.png?width=30&name=HAW%20Logo%20T%20%26%20White%20square-3.png) [Writing Team](https://www.hireawriter.us/business/author/writing-team): Aug 15, 2023, 1:48:09 PM In today's age of PII-savvy and safeguarding, one of the challenges that marketers face is the presence of a "dark funnel." This enigmatic term... [Business](https://www.hireawriter.us/business/tag/business) [Marketing](https://www.hireawriter.us/business/tag/marketing) [Lead Generation](https://www.hireawriter.us/business/tag/lead-generation) [Funnel](https://www.hireawriter.us/business/tag/funnel) [READ NOW](https://www.hireawriter.us/business/dark-funnels-hidden-lead-generation-opportunities) [![man in a beanie wpap style](https://www.hireawriter.us/hs-fs/hubfs/HAW%20blog%20-%202023-08-15T133447.520%20(1).png?width=1080&height=864&name=HAW%20blog%20-%202023-08-15T133447.520%20(1).png)](https://www.hireawriter.us/business/mastering-webforms-for-lead-capture) 6 min read #### [Mastering Webforms for Lead Capture](https://www.hireawriter.us/business/mastering-webforms-for-lead-capture) ![Picture of Writing Team](https://www.hireawriter.us/hs-fs/hubfs/HAW%20Logo%20T%20%26%20White%20square-3.png?width=30&name=HAW%20Logo%20T%20%26%20White%20square-3.png) [Writing Team](https://www.hireawriter.us/business/author/writing-team): Aug 15, 2023, 1:35:04 PM Webforms play a crucial role in collecting user information, engaging with visitors, and driving conversions on websites. [Content Strategy](https://www.hireawriter.us/business/tag/content-strategy) [Website](https://www.hireawriter.us/business/tag/website) [Lead Generation](https://www.hireawriter.us/business/tag/lead-generation) [READ NOW](https://www.hireawriter.us/business/mastering-webforms-for-lead-capture) [![group of businesspeople wpap style](https://www.hireawriter.us/hs-fs/hubfs/HAW%20blog%20(82)%20(1).png?width=1080&height=864&name=HAW%20blog%20(82)%20(1).png)](https://www.hireawriter.us/business/lets-talk-about-marketing-campaigns) 3 min read #### [Let's Talk About Marketing Campaigns](https://www.hireawriter.us/business/lets-talk-about-marketing-campaigns) ![Picture of Writing Team](https://www.hireawriter.us/hs-fs/hubfs/HAW%20Logo%20T%20%26%20White%20square-3.png?width=30&name=HAW%20Logo%20T%20%26%20White%20square-3.png) [Writing Team](https://www.hireawriter.us/business/author/writing-team): Aug 2, 2023, 9:08:10 AM A well-crafted marketing campaign can drive brand awareness, engage the audience, and ultimately lead to conversions. [Content Strategy](https://www.hireawriter.us/business/tag/content-strategy) [Marketing](https://www.hireawriter.us/business/tag/marketing) [Lead Generation](https://www.hireawriter.us/business/tag/lead-generation) [READ NOW](https://www.hireawriter.us/business/lets-talk-about-marketing-campaigns) [![man screaming wpap style](https://www.hireawriter.us/hs-fs/hubfs/HAW%20blog%20(79)%20(1).png?width=1080&height=864&name=HAW%20blog%20(79)%20(1).png)](https://www.hireawriter.us/business/demand-generation-strategy-always-strategy) 2 min read #### [Demand Generation: Strategy, Always Strategy](https://www.hireawriter.us/business/demand-generation-strategy-always-strategy) ![Picture of Writing Team](https://www.hireawriter.us/hs-fs/hubfs/HAW%20Logo%20T%20%26%20White%20square-3.png?width=30&name=HAW%20Logo%20T%20%26%20White%20square-3.png) [Writing Team](https://www.hireawriter.us/business/author/writing-team): Aug 1, 2023, 5:03:34 PM Demand generation is the art and science of driving interest, awareness, and demand for your products or services. [Business](https://www.hireawriter.us/business/tag/business) [Marketing](https://www.hireawriter.us/business/tag/marketing) [Lead Generation](https://www.hireawriter.us/business/tag/lead-generation) [Demand Generation](https://www.hireawriter.us/business/tag/demand-generation) [READ NOW](https://www.hireawriter.us/business/demand-generation-strategy-always-strategy) [![a tv wpap style](https://www.hireawriter.us/hs-fs/hubfs/HAW%20blog%20(67)%20(1).png?width=1080&height=864&name=HAW%20blog%20(67)%20(1).png)](https://www.hireawriter.us/business/is-video-dead-the-evolution-of-video-advertising-in-the-streaming-era) 2 min read #### [Is Video Dead? The Evolution of Video Advertising in the Streaming Era](https://www.hireawriter.us/business/is-video-dead-the-evolution-of-video-advertising-in-the-streaming-era) ![Picture of Writing Team](https://www.hireawriter.us/hs-fs/hubfs/HAW%20Logo%20T%20%26%20White%20square-3.png?width=30&name=HAW%20Logo%20T%20%26%20White%20square-3.png) [Writing Team](https://www.hireawriter.us/business/author/writing-team): Jul 31, 2023, 4:59:27 PM With the rise of digital streaming platforms and the decline of traditional cable TV, the landscape of video advertising has undergone a significant... [Business](https://www.hireawriter.us/business/tag/business) [Video](https://www.hireawriter.us/business/tag/video) [Marketing](https://www.hireawriter.us/business/tag/marketing) [Ads](https://www.hireawriter.us/business/tag/ads) [Lead Generation](https://www.hireawriter.us/business/tag/lead-generation) [READ NOW](https://www.hireawriter.us/business/is-video-dead-the-evolution-of-video-advertising-in-the-streaming-era) [![guy throwing a ball wpap style](https://www.hireawriter.us/hs-fs/hubfs/HAW%20blog%20(52)%20(1).png?width=1080&height=864&name=HAW%20blog%20(52)%20(1).png)](https://www.hireawriter.us/business/how-does-unbounce-work) 3 min read #### [How Does Unbounce Work?](https://www.hireawriter.us/business/how-does-unbounce-work) ![Picture of Meagan Voulo](https://www.hireawriter.us/hs-fs/hubfs/Untitled%20design%20-%202023-01-11T163452.827.png?width=30&name=Untitled%20design%20-%202023-01-11T163452.827.png) [Meagan Voulo](https://www.hireawriter.us/business/author/meagan-voulo): Jul 31, 2023, 1:37:07 PM Are you struggling to create compelling landing pages that convert visitors into customers? Unbounce, a leading landing page platform, offers robust... 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