3 min read
Writing Team: Nov 5, 2024 5:35:19 PM
Look, I get it – you're still using last-click attribution because it's about as comfortable as that ratty college sweatshirt you refuse to throw...
2 min read
Writing Team: Oct 8, 2024 1:05:31 PM
Sales conversion rate is one of the most important metrics for any business. It helps you measure how effectively you’re turning leads into...
3 min read
Writing Team: Oct 2, 2024 1:55:19 PM
Conversion rate optimization (CRO) is crucial for turning website visitors into paying customers or subscribers. Whether you’re running an eCommerce...
3 min read
Writing Team: Sep 30, 2024 4:45:00 AM
Some tools remain consistently valuable despite changing trends. RSS (Really Simple Syndication) feeds are one such tool that continues to offer...
4 min read
Writing Team: Jun 7, 2024 4:17:19 PM
Lead magnets are exclusive content that marketers offer to incentivize visitors to take a specific action, such as signing up for an email newsletter...
2 min read
Joy Youell: Mar 22, 2024 2:31:29 PM
Take a sec and remember your last significant purchase. Was it a straightforward decision made right after discovering the product? It's more likely...
2 min read
Writing Team: Sep 6, 2023 2:49:23 PM
Drip campaigns, a cornerstone of modern marketing strategies, offer a systematic and highly effective way to nurture leads and cultivate meaningful...
5 min read
Writing Team: Aug 24, 2023 2:48:28 PM
Gated content, a strategy involving offering valuable content behind a lead capture form, has sparked debate due to its potential benefits and...
2 min read
Writing Team: Aug 18, 2023 2:48:51 PM
Traditionally, Account Based Marketing (ABM) has been seen as a methodical, step-by-step approach – a bit like a structured heist. But what if we...
2 min read
Writing Team: Aug 18, 2023 2:33:10 PM
Marketing and sales have evolved through distinct eras shaped by technological advancements, trends, and societal changes. The year 2020 expedited...
2 min read
Writing Team: Aug 18, 2023 2:24:33 PM
Conversational Marketing offers a seamless and real-time buying experience that addresses immediate buyer needs. It's land on a website - BOOM - have...
3 min read
Writing Team: Aug 15, 2023 1:48:09 PM
In today's age of PII-savvy and safeguarding, one of the challenges that marketers face is the presence of a "dark funnel." This enigmatic term...
6 min read
Writing Team: Aug 15, 2023 1:35:04 PM
Webforms play a crucial role in collecting user information, engaging with visitors, and driving conversions on websites.
3 min read
Writing Team: Aug 2, 2023 9:08:10 AM
A well-crafted marketing campaign can drive brand awareness, engage the audience, and ultimately lead to conversions.
2 min read
Writing Team: Aug 1, 2023 5:03:34 PM
Demand generation is the art and science of driving interest, awareness, and demand for your products or services.
2 min read
Writing Team: Jul 31, 2023 4:59:27 PM
With the rise of digital streaming platforms and the decline of traditional cable TV, the landscape of video advertising has undergone a significant...
3 min read
Meagan Voulo: Jul 31, 2023 1:37:07 PM
Are you struggling to create compelling landing pages that convert visitors into customers? Unbounce, a leading landing page platform, offers robust...
3 min read
Joy Youell: Jul 1, 2023 10:09:47 AM
Lead generation is an essential aspect of digital marketing, and as a digital marketing professional, you may find yourself responsible for...
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