Google Experiments with Get Phone Number Button in Ads

Google is testing replacing the "call" button in Google Ads, including Local Service Ads, with a "get phone number" button. While this phrase is much longer, it provides a more accurate description of the button's function: it gives you the phone number to call on your own.

This change may seem small, but it could have significant implications for how people interact with ads and how advertisers measure the success of their campaigns. A more descriptive button could lead to fewer accidental clicks and a better understanding of what to expect when engaging with an ad. 

At the same time, it could also impact critical metrics like click-through rates as users may be less likely to follow through with a call when presented with the phone number rather than a direct call button.

As Google continues to test and refine its ad formats, marketers must stay informed and adapt their strategies accordingly. Keep reading to dive deeper into this latest experiment and what it could mean for your Google Ads campaigns.

Speculation on Google's Decision

While the longer "get phone number" button provides more clarity for users, it also takes up more space in the ad. Google must balance the need for clear communication with the desire to keep ads concise and visually appealing.

The "get phone number" button may also impact ad performance metrics. Users who click the button to get the phone number may not necessarily follow through with a call, which could affect click-to-call conversion rates.

Despite these potential drawbacks, the "get phone number" button aligns with Google's ongoing efforts to improve user experience and transparency in advertising. By clearly stating the button's purpose, Google helps users make more informed decisions about engaging with ads.

The Future of Ad Buttons

It will be interesting to see if Google implements the longer "get phone number" button or sticks with the more concise "call" button. As Google continues to test and refine its ad formats, we may see further variations of these buttons.

Regardless of the specific button text, it's clear that Google remains committed to providing users with relevant information and making it easy for them to connect with businesses through ads. As advertisers, it's essential to stay attuned to these changes and adapt our strategies accordingly to maximize the effectiveness of our campaigns.

Google's experimentation with the "get phone number" button in ads showcases the company's ongoing efforts to enhance user experience and transparency. While the longer button text may present some challenges, it ultimately gives users a clearer understanding of what to expect when they click.

As the online advertising landscape continues to evolve, it's crucial for marketers to stay informed about these changes and adjust their approaches as needed. By closely monitoring Google's ad format experiments and listening to user feedback, we can create more effective, user-friendly ads that drive meaningful business results.