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Personalization

Dan Kennedy's influence continues to grow as new generations discover his principles.

5 min read

Dan Kennedy: The Revolutionary Behind Direct Response Marketing

Picture of Writing Team Writing Team: Nov 19, 2024 6:48:51 PM

In 1974, a young Dan Kennedy sat in his cramped Cleveland apartment, staring at a pile of bills and a typewriter. He had just failed at his third...

Sales Research Personalization
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Building real-time personalization at scale is like trying to solve a Rubik's cube while riding a bicycle.

3 min read

Real-Time Personalization at Scale

Picture of Writing Team Writing Team: Nov 5, 2024 5:30:47 PM

Let's talk about real-time personalization – you know, that thing everyone wants.

Content Strategy Audience Personalization
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