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Research

ChatGPT’s rapid adoption and user engagement are reshaping industries and user expectations.

2 min read

How Many Users Does ChatGPT Have? Statistics & Insights (2025)

ChatGPT is a trailblazer in AI, breaking records and redefining user engagement across the globe. With over 180.5 million users as of March 2024 and...

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Survival Analysis offers a powerful way to enhance traditional cohort analysis, enabling businesses to predict Customer Lifetime Value

3 min read

Survival Analysis for Customer Lifetime Value Prediction

Customer Lifetime Value (CLV) prediction is a critical metric for businesses looking to understand their customers' long-term value. Traditional...

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Chaos Theory offers a fascinating lens for understanding the dynamics of viral marketing.

2 min read

Chaos Theory in Marketing

Chaos Theory, a concept rooted in mathematics and science, emphasizes the unpredictable nature of systems and how small changes can yield significant...

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Dan Kennedy's influence continues to grow as new generations discover his principles.

5 min read

Dan Kennedy: The Revolutionary Behind Direct Response Marketing

In 1974, a young Dan Kennedy sat in his cramped Cleveland apartment, staring at a pile of bills and a typewriter. He had just failed at his third...

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The next time someone asks you to streamline your marketing funnel, show them this article.

2 min read

Applying Complexity Theory to Marketing Funnels for Non-Linear Growth

Look, I get it – your marketing funnel probably looks about as linear as my cat's path to her food bowl. (Spoiler: She takes three detours,...

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Growth loop engineering represents a paradigm shift in how we approach sustainable business growth.

3 min read

Growth Loop Engineering

Sustainable growth is the holy grail of success. While traditional marketing funnels have their place, forward-thinking companies are increasingly...

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Dynamic micro-segmentation powered by machine learning represents the cutting edge of customer segmentation strategies.

4 min read

Using Machine Learning for Dynamic Micro-Segmentation

Traditional customer segmentation methods are no longer sufficient to capture the nuances of customer behavior and preferences. Enter dynamic...

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Leveraging AI for predictive churn modeling in SaaS offers immense potential for improving customer retention and, ultimately, business performance.

4 min read

Leveraging Artificial Intelligence for Predictive Churn Modeling

Predictive churn modeling, powered by artificial intelligence (AI), has emerged as a game-changing strategy for SaaS companies to proactively...

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Epoch AI's latest study predicts that by 2030, AI training runs could hit 2e29 FLOP, representing a massive increase in computing power.

1 min read

AI Scaling Projections: A 10,000-fold Increase by 2030

A recent study by Epoch AI has unveiled startling projections for the future of artificial intelligence. By 2030, AI training runs could potentially...

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Hootsuite's 2024 Social Media Trends survey reveals that success on social media will be driven by AI, entertainment, and a focus on long-term relationship building.

3 min read

Hootsuite's 2024 Social Media Trends: AI, Entertainment, and the Chase for ROI

According to Hootsuite's latest survey, brands that lean into AI, focus on entertainment, and refine their top-performing platforms are closing in on...

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marketing absorbed by technology

2 min read

Is Marketing Being Absorbed by Technology?

Recent data indicates a diminishing role of marketing within organizational structures, particularly when compared to functions like engineering,...

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ai market research

3 min read

The AI Revolution in Market Research: Applications and Tools

In recent years, the integration of artificial intelligence (AI) into market research has transformed the industry, offering groundbreaking solutions...

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tv ad

2 min read

Advertising Channel Update - TV Loses Its Preferred Status

For generations, television has stood as a stalwart advertising channel, but recent shifts in the marketing landscape are reshaping its role....

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ray ban smart glasses

2 min read

Ray-Ban Stories Smart Glasses: A Tech Marvel or Just a Gimmick?

As technology continues to weave itself into the fabric of our lives, the latest entrant into the world of wearables, the Ray-Ban Stories, or...

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wayback machine

2 min read

Leveraging the Wayback Machine to Mine Internet Archives for Marketers

In the digital world, where information is fleeting and trends evolve at lightning speed, marketers are faced with the challenge of staying relevant...

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guy holding a phone consesus

2 min read

A Guide to Using Consensus for Whitepapers and More

Reliable research is the cornerstone of effective marketing strategies and campaigns. Accurate data and well-substantiated insights are what set...

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man in a chair

4 min read

A Guide to Marketing Budgets (How Much do Your Colleagues Spend?)

Ah, it's that time of year - summer is winding down and we're all gathering data in advance of asking for budget increases.

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a mountain wpap style

2 min read

Content Gap Analysis: Do You Know What You're Missing?

A content gap analysis empowers marketing leaders to uncover valuable insights, seize opportunities, and craft compelling content that resonates with...

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racing horse wpap style

4 min read

Content Gap Analysis: Find Opportunities

In the fiercely competitive landscape of digital marketing, staying ahead requires more than just producing content; it requires producing the right...

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Beyond Google: How to Find Better Sources from Alternative Channels

4 min read

Beyond Google: How to Find Better Sources from Alternative Channels

While Google might be the main go-to resource for research of all kinds, don’t think it’s your only option.

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Use Customer Intelligence for Targeted Copywriting

3 min read

Use Customer Intelligence for Targeted Copywriting

The goal of skilled copywriting is to write something that is so relevant, so relatable, so TRUE to the reader’s experience that they have immediate...

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