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Digital Twin of a Customer: How It Can Help Marketers
Imagine having conversations with your ideal customers about your latest product before launching it. Not focus groups or surveys—actual interactions...
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Monthly content drop — Templates, reports, business content ideas, and more.
5 min read
Imagine having conversations with your ideal customers about your latest product before launching it. Not focus groups or surveys—actual interactions...
3 min read
Ever notice how your morning coffee keeps getting more expensive, but you keep buying it anyway? That's exactly what's happening with your Google Ads...
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Google's Project Astra represents a significant advancement in artificial intelligence (AI), aiming to create a universal AI assistant capable of...
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ChatGPT is a trailblazer in AI, breaking records and redefining user engagement across the globe. With over 180.5 million users as of March 2024 and...
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Customer Lifetime Value (CLV) prediction is a critical metric for businesses looking to understand their customers' long-term value. Traditional...
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Chaos Theory, a concept rooted in mathematics and science, emphasizes the unpredictable nature of systems and how small changes can yield significant...
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In 1974, a young Dan Kennedy sat in his cramped Cleveland apartment, staring at a pile of bills and a typewriter. He had just failed at his third...
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Look, I get it – your marketing funnel probably looks about as linear as my cat's path to her food bowl. (Spoiler: She takes three detours,...
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Sustainable growth is the holy grail of success. While traditional marketing funnels have their place, forward-thinking companies are increasingly...
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Traditional customer segmentation methods are no longer sufficient to capture the nuances of customer behavior and preferences. Enter dynamic...
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Predictive churn modeling, powered by artificial intelligence (AI), has emerged as a game-changing strategy for SaaS companies to proactively...
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A recent study by Epoch AI has unveiled startling projections for the future of artificial intelligence. By 2030, AI training runs could potentially...
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According to Hootsuite's latest survey, brands that lean into AI, focus on entertainment, and refine their top-performing platforms are closing in on...
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Recent data indicates a diminishing role of marketing within organizational structures, particularly when compared to functions like engineering,...
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In recent years, the integration of artificial intelligence (AI) into market research has transformed the industry, offering groundbreaking solutions...
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For generations, television has stood as a stalwart advertising channel, but recent shifts in the marketing landscape are reshaping its role....
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As technology continues to weave itself into the fabric of our lives, the latest entrant into the world of wearables, the Ray-Ban Stories, or...
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In the digital world, where information is fleeting and trends evolve at lightning speed, marketers are faced with the challenge of staying relevant...
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Reliable research is the cornerstone of effective marketing strategies and campaigns. Accurate data and well-substantiated insights are what set...
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Ah, it's that time of year - summer is winding down and we're all gathering data in advance of asking for budget increases.
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A content gap analysis empowers marketing leaders to uncover valuable insights, seize opportunities, and craft compelling content that resonates with...
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In the fiercely competitive landscape of digital marketing, staying ahead requires more than just producing content; it requires producing the right...
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While Google might be the main go-to resource for research of all kinds, don’t think it’s your only option.
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The goal of skilled copywriting is to write something that is so relevant, so relatable, so TRUE to the reader’s experience that they have immediate...