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Research

marketing absorbed by technology

2 min read

Is Marketing Being Absorbed by Technology?

Recent data indicates a diminishing role of marketing within organizational structures, particularly when compared to functions like engineering,...

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ai market research

3 min read

The AI Revolution in Market Research: Applications and Tools

In recent years, the integration of artificial intelligence (AI) into market research has transformed the industry, offering groundbreaking solutions...

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tv ad

2 min read

Advertising Channel Update - TV Loses Its Preferred Status

For generations, television has stood as a stalwart advertising channel, but recent shifts in the marketing landscape are reshaping its role....

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ray ban smart glasses

2 min read

Ray-Ban Stories Smart Glasses: A Tech Marvel or Just a Gimmick?

As technology continues to weave itself into the fabric of our lives, the latest entrant into the world of wearables, the Ray-Ban Stories, or...

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wayback machine

2 min read

Leveraging the Wayback Machine to Mine Internet Archives for Marketers

In the digital world, where information is fleeting and trends evolve at lightning speed, marketers are faced with the challenge of staying relevant...

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guy holding a phone consesus

2 min read

A Guide to Using Consensus for Whitepapers and More

Reliable research is the cornerstone of effective marketing strategies and campaigns. Accurate data and well-substantiated insights are what set...

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man in a chair

4 min read

A Guide to Marketing Budgets (How Much do Your Colleagues Spend?)

Ah, it's that time of year - summer is winding down and we're all gathering data in advance of asking for budget increases.

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a mountain wpap style

2 min read

Content Gap Analysis: Do You Know What You're Missing?

A content gap analysis empowers marketing leaders to uncover valuable insights, seize opportunities, and craft compelling content that resonates with...

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racing horse wpap style

4 min read

Content Gap Analysis: Find Opportunities

In the fiercely competitive landscape of digital marketing, staying ahead requires more than just producing content; it requires producing the right...

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Beyond Google: How to Find Better Sources from Alternative Channels

4 min read

Beyond Google: How to Find Better Sources from Alternative Channels

While Google might be the main go-to resource for research of all kinds, don’t think it’s your only option.

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Use Customer Intelligence for Targeted Copywriting

3 min read

Use Customer Intelligence for Targeted Copywriting

The goal of skilled copywriting is to write something that is so relevant, so relatable, so TRUE to the reader’s experience that they have immediate...

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