5 min read
Writing Team: May 19, 2025 3:13:47 PM
Imagine having conversations with your ideal customers about your latest product before launching it. Not focus groups or surveys—actual interactions...
3 min read
Writing Team: Apr 21, 2025 4:05:16 PM
Ever notice how your morning coffee keeps getting more expensive, but you keep buying it anyway? That's exactly what's happening with your Google Ads...
1 min read
Writing Team: Mar 26, 2025 10:00:01 AM
Google's Project Astra represents a significant advancement in artificial intelligence (AI), aiming to create a universal AI assistant capable of...
2 min read
Writing Team: Dec 3, 2024 11:34:43 AM
ChatGPT is a trailblazer in AI, breaking records and redefining user engagement across the globe. With over 180.5 million users as of March 2024 and...
3 min read
Writing Team: Nov 25, 2024 9:13:18 AM
Customer Lifetime Value (CLV) prediction is a critical metric for businesses looking to understand their customers' long-term value. Traditional...
2 min read
Writing Team: Nov 25, 2024 9:08:07 AM
Chaos Theory, a concept rooted in mathematics and science, emphasizes the unpredictable nature of systems and how small changes can yield significant...
5 min read
Writing Team: Nov 19, 2024 6:48:51 PM
In 1974, a young Dan Kennedy sat in his cramped Cleveland apartment, staring at a pile of bills and a typewriter. He had just failed at his third...
2 min read
Writing Team: Nov 5, 2024 5:25:58 PM
Look, I get it – your marketing funnel probably looks about as linear as my cat's path to her food bowl. (Spoiler: She takes three detours,...
3 min read
Writing Team: Oct 21, 2024 8:00:00 AM
Sustainable growth is the holy grail of success. While traditional marketing funnels have their place, forward-thinking companies are increasingly...
4 min read
Writing Team: Oct 21, 2024 7:45:00 AM
Traditional customer segmentation methods are no longer sufficient to capture the nuances of customer behavior and preferences. Enter dynamic...
4 min read
Writing Team: Oct 15, 2024 11:46:04 AM
Predictive churn modeling, powered by artificial intelligence (AI), has emerged as a game-changing strategy for SaaS companies to proactively...
1 min read
Writing Team: Sep 16, 2024 12:03:22 PM
A recent study by Epoch AI has unveiled startling projections for the future of artificial intelligence. By 2030, AI training runs could potentially...
3 min read
Writing Team: Aug 27, 2024 2:05:14 PM
According to Hootsuite's latest survey, brands that lean into AI, focus on entertainment, and refine their top-performing platforms are closing in on...
2 min read
Writing Team: Oct 29, 2023 12:24:13 PM
Recent data indicates a diminishing role of marketing within organizational structures, particularly when compared to functions like engineering,...
3 min read
Writing Team: Sep 6, 2023 12:35:39 PM
In recent years, the integration of artificial intelligence (AI) into market research has transformed the industry, offering groundbreaking solutions...
2 min read
Writing Team: Sep 6, 2023 12:24:03 PM
For generations, television has stood as a stalwart advertising channel, but recent shifts in the marketing landscape are reshaping its role....
2 min read
Writing Team: Sep 4, 2023 11:12:47 AM
As technology continues to weave itself into the fabric of our lives, the latest entrant into the world of wearables, the Ray-Ban Stories, or...
2 min read
Writing Team: Aug 24, 2023 3:01:13 PM
In the digital world, where information is fleeting and trends evolve at lightning speed, marketers are faced with the challenge of staying relevant...
2 min read
Writing Team: Aug 21, 2023 2:47:55 PM
Reliable research is the cornerstone of effective marketing strategies and campaigns. Accurate data and well-substantiated insights are what set...
4 min read
Writing Team: Aug 18, 2023 4:58:44 PM
Ah, it's that time of year - summer is winding down and we're all gathering data in advance of asking for budget increases.
2 min read
Writing Team: Aug 17, 2023 8:11:38 AM
A content gap analysis empowers marketing leaders to uncover valuable insights, seize opportunities, and craft compelling content that resonates with...
4 min read
Writing Team: Aug 9, 2023 4:26:31 PM
In the fiercely competitive landscape of digital marketing, staying ahead requires more than just producing content; it requires producing the right...
4 min read
Sanders Reese: Jun 20, 2023 10:18:38 AM
While Google might be the main go-to resource for research of all kinds, don’t think it’s your only option.
3 min read
Joy Youell: Apr 9, 2023 10:49:32 AM
The goal of skilled copywriting is to write something that is so relevant, so relatable, so TRUE to the reader’s experience that they have immediate...
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