The New World of Email Marketing

You've poured your heart and soul into crafting a remarkable piece of digital content marketing, yet you find yourself asking, "Why isn't anyone reading it?"

As content marketers, we've all faced the frustration of creating content that our audience simply isn't discovering.

When meticulously planned content campaigns fail to generate the expected traffic and engagement, it not only disheartens us but also raises concerns about future content budgets.

This is where a well-thought-out distribution strategy comes into play, and email marketing emerges as the secret weapon in your arsenal.

Content Campaigns and Email Marketing: The Perfect Pairing

You might wonder, "But don't we all have a love-hate relationship with email?"

Contrary to the overflowing inbox dread, research shows that email marketing remains one of the most effective tools in a marketer's toolkit, delivering an impressive $36 ROI for every $1 spent.

When you merge your digital content marketing efforts with email, you unlock a host of advantages:

Engagement from Your Existing Audience

Email allows you to nurture a personal connection with your audience, who willingly signed up to receive your content. It opens doors to higher engagement rates, increased brand visibility, and improved conversion potential.

Valuable Insights

Through email tracking and analytics, you gain valuable insights into your audience's behavior and preferences, empowering you to refine your content strategy.

Extended Content Lifespan

Amplifying your content with email means your content works harder and longer. You invest the same time and resources in content creation, but now you enjoy more traffic and engagement.

Amplify Your Digital Content Marketing with Email: 5 Strategies

Now that you've created the content, the challenge is to transform it into enticing, email-friendly teasers.

These five tactics not only maintain your subscribers' interest but also help build a stronger relationship with them:

Send Newsletters with Teasers

Use email newsletters to share snippets of your latest content and encourage subscribers to visit your site for more. Craft compelling subject lines, incorporate eye-catching visuals, and include clear calls to action.

Curate Top Performers

Revive your best content by curating email roundups around specific themes or topics, making it easier for subscribers to discover valuable content.

Follow Up Webinars

After hosting a webinar, connect with attendees and no-shows by sending follow-up emails with bonus content that complements what they've learned, amplifying your digital content marketing campaigns.

Create Email Series

Divide lengthy content such as eBooks or blog posts into digestible components for an email series. This keeps your audience engaged over time and encourages them to explore more of your content.

Nurture Leads with Content

Instead of delivering monotonous sales pitches, infuse lead nurture emails with valuable content that educates and entertains. Segment your leads to tailor content to their specific needs and interests.

From Inbox to Content Hero: Maximizing Email's Potential

While email offers an impressive ROI, it's essential to overcome the challenge of ensuring your emails land in the inbox, not the junk folder. A/B testing subject lines, exploring different email types, and optimizing your content for engagement are vital steps in ensuring your emails capture your audience's attention and encourage them to explore your content further.