3 min read
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Adele McKenna: Apr 8, 2023 9:40:38 AM
Sensory writing sparks a reaction, adding bursts of flavor to copy that might otherwise lull readers into a slumber. Sensory language engages the five senses and can be enormously effective in any type of writing — including business writing. Read...
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4 min read
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Rae Fitzgerald: Apr 8, 2023 9:33:41 AM
Certain concepts and sentiments elude linguistic capture. That’s why we have words like “ineffable,”’ “indescribable” and “inexpressible” — to...
4 min read
Rae Fitzgerald: Apr 8, 2023 9:04:34 AM
As writers, our primary charge is to elucidate whatever the topic demands, whether story, concept, process or application. However, clarity is not...
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