Tagline Experiments

A memorable tagline is one of the most important elements of a brand’s identity. It communicates a brand’s message in a brief and impactful way, often becoming synonymous with the brand itself. In this article, we will explore the art of crafting taglines by examining examples from top companies, experimenting with AI-generated tagline prompts, and highlighting best practices for writing effective taglines.

50 Taglines from Top Companies

Below is a list of 50 iconic taglines from leading companies across various industries:

1. Nike: Just Do It.
2. Apple: Think Different.
3. McDonald’s: I’m Lovin’ It.
4. Coca-Cola: Taste the Feeling.
5. Amazon: Work Hard. Have Fun. Make History.
6. Google: Don’t Be Evil.
7. Adidas: Impossible is Nothing.
8. Disney: The Happiest Place on Earth.
9. Subway: Eat Fresh.
10. L’Oréal: Because You’re Worth It.
11. BMW: The Ultimate Driving Machine.
12. KFC: Finger Lickin’ Good.
13. Red Bull: Red Bull Gives You Wings.
14. FedEx: The World on Time.
15. Volkswagen: Think Small.
16. MasterCard: There are some things money can’t buy. For everything else, there’s MasterCard.
17. Microsoft: Empowering Us All.
18. Samsung: Do What You Can’t.
19. Verizon: Can You Hear Me Now? Good.
20. AT&T: Reach Out and Touch Someone.
21. Levi’s: Quality Never Goes Out of Style.
22. Intel: Intel Inside.
23. Toyota: Let’s Go Places.
24. General Electric (GE): Imagination at Work.
25. Visa: Everywhere You Want to Be.
26. Pepsi: For the Love of It.
27. Audi: Vorsprung durch Technik (Progress through Technology).
28. Taco Bell: Live Más.
29. Walmart: Save Money. Live Better.
30. HP (Hewlett-Packard): Keep Reinventing.
31. LinkedIn: Relationships Matter.
32. Budweiser: King of Beers.
33. Burger King: Have It Your Way.
34. Honda: The Power of Dreams.
35. Nike Golf: Play to Win.
36. Sprite: Obey Your Thirst.
37. American Express: Don’t Leave Home Without It.
38. John Deere: Nothing Runs Like a Deere.
39. Sony: Make Believe.
40. Old Spice: The Man Your Man Could Smell Like.
41. Hertz: Let’s Go!
42. Dollar Shave Club: Shave Time. Shave Money.
43. M&M's: Melts in Your Mouth, Not in Your Hands.
44. Airbnb: Belong Anywhere.
45. Pinterest: The World’s Catalog of Ideas.
46. Dropbox: Your Stuff, Anywhere.
47. Tesla: Accelerating the World's Transition to Sustainable Energy.
48. Spotify: Music for Everyone.
49. Uber: Get There.
50. Slack: Where Work Happens.

AI Prompts for Writing Taglines

AI tools, like ChatGPT, can be highly effective in generating creative tagline ideas. By using well-structured prompts, you can generate hundreds of tagline options in seconds. Below are some example AI prompts that can help inspire tagline writing:

1. Prompt 1: “Generate 10 creative and concise taglines for a health and wellness app that promotes mindfulness and meditation.”

   • Example outputs:
     • “Find Your Inner Calm.”
     • “Pause. Breathe. Thrive.”
     • “Mindfulness at Your Fingertips.”

2. Prompt 2: “Create 5 taglines for an eco-friendly, sustainable clothing brand targeting Gen Z.”

   • Example outputs:
     • “Style That Respects the Planet.”
     • “Wear the Change.”
     • “Fashion for a Greener Future.”

3. Prompt 3: “Write 7 catchy taglines for a luxury travel agency offering bespoke international vacations.”

   • Example outputs:
     • “Discover the World in Style.”
     • “Where Luxury Meets Adventure.”
     • “Curated Journeys for the Discerning Traveler.”

4. Prompt 4: “Give 5 taglines for a startup that provides AI-driven customer service solutions.”

   • Example outputs:
     • “The Future of Customer Support.”
     • “Intelligent Service, Human Touch.”
     • “AI that Cares.”

5. Prompt 5: “Generate 8 fun and quirky taglines for a new line of gourmet coffee.”

   • Example outputs:
     • “Wake Up and Smell the Perfection.”
     • “Sip, Savor, Repeat.”
     • “Brewing Happiness in Every Cup.”

Best Practices for Writing Effective Taglines

While AI can provide inspiration, writing a truly effective tagline requires a deep understanding of your brand, audience, and core values. Here are some best practices to follow when crafting taglines:

1. Keep It Short and Memorable

The best taglines are brief and easy to recall. Ideally, a tagline should be no more than 5-7 words. If people can’t remember your tagline after seeing it once, it might be too complicated.

• Example: “Think Different.” (Apple)

2. Communicate the Brand’s Unique Value

Your tagline should reflect what makes your brand different or special. What do you offer that others don’t? A strong tagline clearly communicates the brand’s core promise.

• Example: “The Ultimate Driving Machine.” (BMW)

3. Align with Brand Identity

Ensure that the tone of your tagline matches your overall brand voice. If your brand is playful, your tagline should be too. If your brand is formal and professional, the tagline should reflect that.

• Example: “Because You’re Worth It.” (L’Oréal)

4. Create an Emotional Connection

A good tagline appeals to emotions. Whether it’s joy, confidence, excitement, or peace of mind, a tagline that connects emotionally with customers is more likely to stick.

• Example: “Belong Anywhere.” (Airbnb)

5. Be Timeless, Not Trendy

Trendy phrases might resonate now, but a strong tagline should withstand the test of time. It should reflect your brand’s core message without being dependent on current fads.

• Example: “Melts in Your Mouth, Not in Your Hands.” (M&M's)

6. Make It Actionable

Action-oriented taglines encourage customers to do something. Using action verbs can inspire and engage audiences.

• Example: “Just Do It.” (Nike)

7. Test and Refine

Taglines should go through rounds of testing. Gather feedback from customers, internal teams, and focus groups. Don’t hesitate to refine or tweak the tagline until it perfectly aligns with your brand and resonates with your audience.

8. Consider Long-Term Branding

Your tagline should be adaptable to future marketing campaigns. Choose something that reflects the long-term direction of your brand.

• Example: “Accelerating the World’s Transition to Sustainable Energy.” (Tesla)

Write Better Taglines

Taglines are a vital part of brand identity, capturing the essence of your business in just a few words. Learning from successful companies, using AI for brainstorming, and following best practices can help you create a tagline that resonates with your target audience and reinforces your brand’s unique message. A well-crafted tagline can strengthen your brand’s position in the marketplace, making it memorable for years to come.