SOCIAL

October 24, 2022

Taylor Zantingh

Taylor Zantingh is a writer and editor who specializes in helping mission-driven brands tell their stories.

Which Social Media Platform is the Right Fit For Your Marketing Strategy?

The number of social media platforms seems to increase on a regular basis. And each one has an ever-evolving list of features and functionalities. 

If you have a full marketing team of Gen Z legends pumping out content for you, then please, proceed full steam ahead. But for the rest of us, it can be challenging to know which platforms will be most beneficial for a successful social media strategy.

In this article, I’ll explore some of the leading social platforms to provide information about user demographics and content trends. Keep reading to discover the best platforms for your business.

First, Figure Out Where Your Audience Lives

The key to understanding which platform to focus on is understanding the social media habits of your ideal customers. Before planning a social strategy, it's a good idea to start with audience segmentation

This way, you are armed with information that can steer you in the right direction when selecting which platform(s) your ideal audience frequents.  

Should Your Business Use LinkedIn?

LinkedIn is the world's premier professional social networking platform. If your marketing strategy is B2B, then LinkedIn is the best option for you. 

LinkedIn can be used for networking, advertising, applying for jobs, advertising jobs, reading industry-specific news and more.

Companies can experience success on LinkedIn by networking with creators in their industry, posting thought-leadership content and sharing exciting, funny, relatable or informational original posts.

LinkedIn User Demographics

LinkedIn users are close to evenly split across genders, with 57 percent of users being men. The majority of users are in the 25-34 age group, followed by the 19-24 age group, and then the 35-54 age group.

LinkedIn is Best For:

LinkedIn is an ideal, and necessary, platform for any B2B marketing strategy. It’s also great for promoting your admirable company culture and attracting high-quality candidates.

Should Your Business Use YouTube?

YouTube the leading is a video sharing platform that attracts over 1 billion hours of watch time daily. Businesses can experience success on YouTube by sharing informational or entertaining video content on a regular basis and partnering with YouTube creators.

YouTube User Demographics

YouTube users are split evenly between men and women, with male users making up 53 percent of the total. In the U.S., 95 percent of 18-29-year-olds and 91 percent of 31-49-year-olds use the platform. 

YouTube is Best For:

Any company that is able to share long-form video content that is highly engaging, valuable and relevant to their business can benefit from using YouTube. 

Should Your Business Use Instagram?

As one of the most popular photo- and video-sharing platforms, over 200 million businesses use Instagram as a marketing tool in 2022. 

Companies can experience success on Instagram by partnering with influencers, developing a community and sharing entertaining, funny, relatable and valuable content to their feed, reels and stories.    

Instagram User Demographics

Instagram is evenly used by men and women—approximately 51 percent of users are men and 49 percent are women. Around 85 percent of Instagram users are under the age of 44, with 62 percent being in the 18-34 age group.

Instagram is Best For:

Instagram is an ideal platform to engage with your audience. With a variety of engagement tools that allow businesses to ask questions, conduct polls and post live updates, it is the best platform for building a community of consumers who like and trust your brand.

Should Your Business Use Twitter?

Approximately 23 percent of Americans reported using Twitter in 2021. Companies that share exciting updates, chime in on trending topics and post quotable, funny or relatable tweets can be successful on Twitter.

Twitter User Demographics

The majority—over 70 percent—of Twitter users are men, and the largest age group is 25-34, followed by the 35-44 age group. 

Twitter is Best For:

Twitter is an ideal platform for reaching millennial men. It is also a good place to share company news and engage with high-profile businesses and creators in your industry or niche.

Should Your Business Use TikTok?

TikTok is the latest trending social media platform. It’s a video-sharing app that is widely known for its popularity among Gen Z users. Companies that develop solid content strategies, follow best practices and post authentic, frequent and value-driven content can be successful on TikTok.

TikTok User Demographics

While TikTok is largely used by Gen Z and Millennials, they are not the only age demographic using the app. A quarter of all TikTok users are under the age of 19, but over half of users are above the age of 30.

TikTok is Best For:

TikTok is an ideal platform for building an audience and gaining exposure. The algorithm is famously friendly to small users. Nearly anyone can go viral and build a following.

Should Your Business Use Other Social Media Platforms

There are many other platforms that businesses can use in a well-rounded social media strategy. Here are a few popular options:

  • Pinterest: Pinterest is a great platform for marketing to women, who make up 76 percent of its user base.
  • Reddit: Reddit is a great place to become an authority figure, community leader, or thought leader in your niche.
  • Facebook: Facebook is still the most popular social media platform in the world. Create a group relevant to your niche to cultivate a community of customers and fans. 
  • Snapchat: Snapchat is a good place to engage directly with an audience. 

Measure Social Media Success With Hire a Writer

A strong social media strategy will likely include a variety of these platforms, and developing a winning presence on each platform is an art. If you want support with your social media, contact the team at Hire a Writer. We specialize in all things digital marketing. 

To read more on content marketing, subscribe to the Hire a Writer blog.

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