The number of social media platforms seems to increase on a regular basis. And each one has an ever-evolving list of features and functionalities.
If you have a full marketing team of Gen Z legends pumping out content for you, then please, proceed full steam ahead. But for the rest of us, it can be challenging to know which platforms will be most beneficial for a successful social media strategy.
In this article, I’ll explore some of the leading social platforms to provide information about user demographics and content trends. Keep reading to discover the best platforms for your business.
The key to understanding which platform to focus on is understanding the social media habits of your ideal customers. Before planning a social strategy, it's a good idea to start with audience segmentation.
This way, you are armed with information that can steer you in the right direction when selecting which platform(s) your ideal audience frequents.
LinkedIn is the world's premier professional social networking platform. If your marketing strategy is B2B, then LinkedIn is the best option for you.
LinkedIn can be used for networking, advertising, applying for jobs, advertising jobs, reading industry-specific news and more.
Companies can experience success on LinkedIn by networking with creators in their industry, posting thought-leadership content and sharing exciting, funny, relatable or informational original posts.
LinkedIn users are close to evenly split across genders, with 57 percent of users being men. The majority of users are in the 25-34 age group, followed by the 19-24 age group, and then the 35-54 age group.
LinkedIn is an ideal, and necessary, platform for any B2B marketing strategy. It’s also great for promoting your admirable company culture and attracting high-quality candidates.
YouTube the leading is a video sharing platform that attracts over 1 billion hours of watch time daily. Businesses can experience success on YouTube by sharing informational or entertaining video content on a regular basis and partnering with YouTube creators.
YouTube users are split evenly between men and women, with male users making up 53 percent of the total. In the U.S., 95 percent of 18-29-year-olds and 91 percent of 31-49-year-olds use the platform.
Any company that is able to share long-form video content that is highly engaging, valuable and relevant to their business can benefit from using YouTube.
Companies can experience success on Instagram by partnering with influencers, developing a community and sharing entertaining, funny, relatable and valuable content to their feed, reels and stories.
Instagram is evenly used by men and women—approximately 51 percent of users are men and 49 percent are women. Around 85 percent of Instagram users are under the age of 44, with 62 percent being in the 18-34 age group.
Instagram is an ideal platform to engage with your audience. With a variety of engagement tools that allow businesses to ask questions, conduct polls and post live updates, it is the best platform for building a community of consumers who like and trust your brand.
Approximately 23 percent of Americans reported using Twitter in 2021. Companies that share exciting updates, chime in on trending topics and post quotable, funny or relatable tweets can be successful on Twitter.
The majority—over 70 percent—of Twitter users are men, and the largest age group is 25-34, followed by the 35-44 age group.
Twitter is an ideal platform for reaching millennial men. It is also a good place to share company news and engage with high-profile businesses and creators in your industry or niche.
TikTok is the latest trending social media platform. It’s a video-sharing app that is widely known for its popularity among Gen Z users. Companies that develop solid content strategies, follow best practices and post authentic, frequent and value-driven content can be successful on TikTok.
While TikTok is largely used by Gen Z and Millennials, they are not the only age demographic using the app. A quarter of all TikTok users are under the age of 19, but over half of users are above the age of 30.
TikTok is an ideal platform for building an audience and gaining exposure. The algorithm is famously friendly to small users. Nearly anyone can go viral and build a following.
There are many other platforms that businesses can use in a well-rounded social media strategy. Here are a few popular options:
A strong social media strategy will likely include a variety of these platforms, and developing a winning presence on each platform is an art. If you want support with your social media, contact the team at Hire a Writer. We specialize in all things digital marketing.
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