--- title: Google's Search Generative Experience (SGE) Removes Local Pack Results description: The five-pack we've all known and loved appears to be gone in Google's SGE - learn what we know here. image: https://www.hireawriter.us/hubfs/HAW%20blog%20-%202023-09-05T092457.483%20(1).png --- [Skip to the main content.](https://www.hireawriter.us/seo/googles-search-generative-experience-sge-removes-local-pack-results#main-content) [![Untitled design (90)](https://www.hireawriter.us/hs-fs/hubfs/Untitled%20design%20(90).png?width=500&height=500&name=Untitled%20design%20(90).png "Untitled design (90)")](http://hireawriter.us) [![Untitled design (90)](https://www.hireawriter.us/hs-fs/hubfs/Untitled%20design%20(90).png?width=500&height=500&name=Untitled%20design%20(90).png "Untitled design (90)")](http://hireawriter.us) - [FOR BUSINESSES](https://www.hireawriter.us/for-businesses) - [SEO COPYWRITING](https://www.hireawriter.us/seo-copywriting) - [SOCIAL MEDIA CONTENT](https://www.hireawriter.us/social-media-services) - [WEBSITE COPYWRITING](https://www.hireawriter.us/website-copywriting) - [LEAD GEN COPYWRITING](https://www.hireawriter.us/lead-generation-copywriting) - [MARKETING STRATEGY](https://www.hireawriter.us/marketing-strategy) - [FOR AGENCIES](https://www.hireawriter.us/agency-partnership) - [WHITE LABELED COPYWRITING](https://www.hireawriter.us/white-labeled-copywriting) - [FRACTIONAL SEO LEADERSHIP](https://www.hireawriter.us/fractional-seo-leadership) - [TECHNICAL SEO](https://www.hireawriter.us/technical-seo) - [TRAINING](https://www.hireawriter.us/training) - [ABOUT HAW](https://www.hireawriter.us/about) - [JOBS](https://www.hireawriter.us/hire-a-writer-jobs) - [LEARN](https://www.hireawriter.us/learn) - [LEARN SEO](https://www.hireawriter.us/seo) - [LEARN BUSINESS CONTENT](https://www.hireawriter.us/business) - [LEARN SOCIAL MEDIA](https://www.hireawriter.us/social) - [LEARN STORYTELLING](https://www.hireawriter.us/storytelling) - [LEARN CREATIVE WRITING](https://www.hireawriter.us/creative) - [LEARN TECHNICAL WRITING](https://www.hireawriter.us/technical-content) - [LEARN FREELANCE WRITING](https://www.hireawriter.us/freelance) - [CONTACT](https://www.hireawriter.us/contact) Search Toggle Menu Search Toggle Menu - [FOR BUSINESSES](https://www.hireawriter.us/for-businesses) - [SEO COPYWRITING](https://www.hireawriter.us/seo-copywriting) - [SOCIAL MEDIA CONTENT](https://www.hireawriter.us/social-media-services) - [WEBSITE COPYWRITING](https://www.hireawriter.us/website-copywriting) - [LEAD GEN COPYWRITING](https://www.hireawriter.us/lead-generation-copywriting) - [MARKETING STRATEGY](https://www.hireawriter.us/marketing-strategy) - [FOR AGENCIES](https://www.hireawriter.us/agency-partnership) - [WHITE LABELED COPYWRITING](https://www.hireawriter.us/white-labeled-copywriting) - [FRACTIONAL SEO LEADERSHIP](https://www.hireawriter.us/fractional-seo-leadership) - [TECHNICAL SEO](https://www.hireawriter.us/technical-seo) - [TRAINING](https://www.hireawriter.us/training) - [ABOUT HAW](https://www.hireawriter.us/about) - [JOBS](https://www.hireawriter.us/hire-a-writer-jobs) - [LEARN](https://www.hireawriter.us/learn) - [LEARN SEO](https://www.hireawriter.us/seo) - [LEARN BUSINESS CONTENT](https://www.hireawriter.us/business) - [LEARN SOCIAL MEDIA](https://www.hireawriter.us/social) - [LEARN STORYTELLING](https://www.hireawriter.us/storytelling) - [LEARN CREATIVE WRITING](https://www.hireawriter.us/creative) - [LEARN TECHNICAL WRITING](https://www.hireawriter.us/technical-content) - [LEARN FREELANCE WRITING](https://www.hireawriter.us/freelance) - [CONTACT](https://www.hireawriter.us/contact) [Facebook](https://www.facebook.com/Hireawriteronline) [Instagram](https://www.instagram.com/joywriteryouell/) [Linkedin](https://www.linkedin.com/company/hireawriter/) [X](https://www.hireawriter.us/seo/googles-search-generative-experience-sge-removes-local-pack-results#0) [YouTube](https://www.youtube.com/channel/UC8sZOTANgCCjtn29m4J0Z6A) [Medium](https://medium.com/hireawriter) [Tiktok](https://www.tiktok.com/@joyyouell) [Pinterest](https://www.pinterest.com/joyfromhireawriter/) 1 min read # Google's Search Generative Experience (SGE) Removes Local Pack Results [![Picture of Writing Team](https://www.hireawriter.us/hubfs/HAW%20Logo%20T%20%26%20White%20square-3.png) Writing Team](https://www.hireawriter.us/seo/author/writing-team) : Sep 5, 2023, 9:25:29 AM [Business](https://www.hireawriter.us/seo/tag/business) [SEO](https://www.hireawriter.us/seo/tag/seo) [AI](https://www.hireawriter.us/seo/tag/ai) [Google](https://www.hireawriter.us/seo/tag/google) ![Google's Search Generative Experience (SGE) Removes Local Pack Results](https://www.hireawriter.us/hubfs/HAW%20blog%20-%202023-09-05T092457.483%20(1).png) When Google's Search Generative Experience (SGE) was introduced, it included local results from Google Business Profiles in a format known as the "five pack." However, Google has now (apparently) decided to discontinue the display of the local pack altogether, leading to changes in how local results are presented in search queries. In this article, we'll explore the - admittedly scant - details of this change and its potential implications for users and businesses. ## Understanding the Evolution of SGE and Local Pack [Google's SGE](https://www.hireawriter.us/seo/an-overview-of-google-sge) leverages artificial intelligence to provide answers to user queries. Initially, it incorporated local results into its AI-powered answers using the five-pack format. This approach aimed to enhance the user experience by offering local information directly within the search results. ## The Transition Away from the Local Pack Recently, Google [made a significant adjustment to SGE's](https://www.hireawriter.us/seo/googles-search-generative-experience-sge-updates-from-8/15/23) presentation of local results. This change was initially noticed by [Andy Simpson](https://twitter.com/ndyjsimpson/status/1697357249901961579), who shared his findings on X. As per his observations, Google has ceased displaying the local pack (5-pack) in AI-powered answers generated by SGE. ## The New User Experience Now, when users initiate search queries, they are first prompted to choose an AI-generated answer. However, just below this option, the traditional local pack is still available. Yet, when users opt for the AI answer generated by Google SGE, they will no longer see the local pack included, as it was in the past. ## Analyzing Google's Strategy It's essential to note that this change appears to be a strategic decision by Google. The removal of the local pack from AI-generated answers is likely aimed at reducing redundancy in search results. While this adjustment may appear as a significant change, it aligns with Google's continuous efforts to enhance the user experience for queries with [local intent](https://www.hireawriter.us/seo/mastering-local-seo). ## Goodbye... Forever? Local Pack? Are You There? Sad face? Google's decision to remove the local pack from AI-generated answers in SGE reflects the company's commitment to refining its search interfaces. Maybe it's fine. This change is part of ongoing experimentation to determine the most effective approach for delivering local-intent query results. As Google continues to evolve its search experience, users and businesses will need to adapt to these adjustments in how local information is presented. - [Tweet](https://twitter.com/share) [![Is Technical SEO Still Relevant? Google's John Mueller Weighs In](https://www.hireawriter.us/hubfs/HAW%20blog%20-%202023-09-04T111726.646%20(1).png)](https://www.hireawriter.us/seo/is-technical-seo-still-relevant-googles-john-mueller-weighs-in) 1 min read #### [Is Technical SEO Still Relevant? Google's John Mueller Weighs In](https://www.hireawriter.us/seo/is-technical-seo-still-relevant-googles-john-mueller-weighs-in) ![Picture of Writing Team](https://www.hireawriter.us/hs-fs/hubfs/HAW%20Logo%20T%20%26%20White%20square-3.png?width=30&name=HAW%20Logo%20T%20%26%20White%20square-3.png) [Writing Team](https://www.hireawriter.us/seo/author/writing-team) : Sep 4, 2023, 11:18:43 AM In SEO, one question has been a topic of debate among professionals: Is technical SEO losing its significance? Well, Google's John Mueller's X... [Technical](https://www.hireawriter.us/seo/tag/technical) [SEO](https://www.hireawriter.us/seo/tag/seo) [Google](https://www.hireawriter.us/seo/tag/google) [Read More](https://www.hireawriter.us/seo/is-technical-seo-still-relevant-googles-john-mueller-weighs-in) [![Google Warming: A Summary and Analysis of Search Evolution](https://www.hireawriter.us/hubfs/HAW%20blog%20(61)-3.png)](https://www.hireawriter.us/seo/google-warming-a-summary-and-analysis-of-search-evolution) 1 min read #### [Google Warming: A Summary and Analysis of Search Evolution](https://www.hireawriter.us/seo/google-warming-a-summary-and-analysis-of-search-evolution) ![Picture of Writing Team](https://www.hireawriter.us/hs-fs/hubfs/HAW%20Logo%20T%20%26%20White%20square-3.png?width=30&name=HAW%20Logo%20T%20%26%20White%20square-3.png) [Writing Team](https://www.hireawriter.us/seo/author/writing-team) : Mar 2, 2025, 12:49:21 PM Google's search algorithm is constantly evolving, shaping how users find information and how marketers adapt to changes. Moz's original article, 11... [SEO](https://www.hireawriter.us/seo/tag/seo) [Google](https://www.hireawriter.us/seo/tag/google) [News](https://www.hireawriter.us/seo/tag/news) [Read More](https://www.hireawriter.us/seo/google-warming-a-summary-and-analysis-of-search-evolution) [![Google's Approach to Handling AI-Generated Content, Explained by Martin Splitt](https://www.hireawriter.us/hubfs/HAW%20blog%20-%202023-08-28T153216.783%20(1).png)](https://www.hireawriter.us/seo/googles-approach-to-handling-ai-generated-content-explained-by-martin-splitt) 2 min read #### [Google's Approach to Handling AI-Generated Content, Explained by Martin Splitt](https://www.hireawriter.us/seo/googles-approach-to-handling-ai-generated-content-explained-by-martin-splitt) ![Picture of Writing Team](https://www.hireawriter.us/hs-fs/hubfs/HAW%20Logo%20T%20%26%20White%20square-3.png?width=30&name=HAW%20Logo%20T%20%26%20White%20square-3.png) [Writing Team](https://www.hireawriter.us/seo/author/writing-team) : Aug 28, 2023, 3:33:42 PM In a recent discussion, Martin Splitt from Google provided valuable insights into how Googlebot manages the surge in AI-generated content,... 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