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Technical

Building a quantum-inspired link network is like trying to explain why you need more SEO budget using Schrödinger's cat as an example

3 min read

Quantum Entanglement Inspired Link Building

Let's talk about quantum entanglement and link building – two concepts that are equally likely to make your head explode if you think about them too...

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Adversarial machine learning in SEO is like playing chess against a computer that can also rewrite the rules of chess.

2 min read

Adversarial Machine Learning in SEO

Welcome to the AI content arms race, where SEO meets machine learning in a battle that's about as straightforward as explaining flossing to your...

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Building a knowledge graph is like trying to explain your family tree at Thanksgiving.

2 min read

Implementing SEO Knowledge Graphs

Let's talk about knowledge graphs – you know, that thing Google uses to answer questions before you finish typing them, like some kind of digital...

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Success comes from balancing technical efficiency with search engine requirements while maintaining flexibility for future growth and changes.

3 min read

JavaScript SEO: Advanced Techniques for Rendering and Indexing Dynamic Content

For large-scale websites with thousands or millions of pages and frequent content updates, traditional static sitemaps simply don't cut it. Dynamic...

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Predictive SEO using machine learning has transformed from a futuristic concept to a practical reality in 2024.

4 min read

Predictive SEO: Using Machine Learning to Forecast Ranking Changes

The ability to predict ranking changes has become a game-changer for SEO professionals. With the advent of sophisticated machine learning algorithms...

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Entity-based SEO represents the future of search optimization, aligning closely with how search engines are evolving to understand and organize information.

4 min read

Entity-Based SEO: Leveraging Knowledge Graphs

As search engines evolve to understand and interpret content more like humans do, traditional keyword-centric SEO strategies are no longer sufficient...

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Log file analysis for crawl budget optimization is a powerful technique in the professional SEO's arsenal.

4 min read

Using Log File Analysis for Crawl Budget Optimization

Among the most powerful yet often underutilized techniques in an SEO professional's toolkit is log file analysis for crawl budget optimization. This...

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Google Accelerated Mobile Pages (AMP) represents a significant advancement in mobile web performance, offering faster loading times and improved user experiences.

3 min read

Google Accelerated Mobile Pages (AMP)

Google Accelerated Mobile Pages (AMP) was introduced to address the need for faster-loading web pages on mobile devices. In this article, we'll...

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A colorful image of a businessman sitting at a desk in cubism style.

3 min read

Bridge the Gap: Developer's Role in Technical SEO

As a developer, you've likely encountered situations where marketing or SEO (search engine optimization) professionals approach you with concerns...

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crawlability

1 min read

Understanding SEO Fundamentals: What is Crawlability?

Are you striving to outperform your competitors in the digital realm?

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bot traffic

5 min read

Understanding Bot Traffic: Its Significance and Implications

Bots have become an indispensable part of the modern digital landscape. They assist us in ordering groceries, playing music on Slack channels, and...

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site name in search results

1 min read

Optimizing Your Site Name in Search Results

Having your website display properly in search engine results pages (SERPs) is crucial for shaping perceptions and driving user clicks. An upcoming...

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canonicals

4 min read

How to use rel=canonical

A canonical URL is a way to inform search engines that certain similar URLs are, in fact, the same.

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3XX Redirects in XML Sitemaps

2 min read

Understanding the Significance of 3XX Redirects in XML Sitemaps

When it comes to SEO, your XML Sitemap plays a crucial role in guiding search engines through your website's structure. However, a critical aspect...

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microsoft generative retrieval

1 min read

Microsoft's Groundbreaking Generative Retrieval Model

Microsoft Research recently unveiled a groundbreaking conversational question answering model that promises to redefine the future of web search....

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faqs and how tos

1 min read

Changes in Google's Rich Results: FAQs & How-Tos

Google is undergoing some significant alterations in its search results to enhance the overall search experience. These changes will impact two...

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dwell time

2 min read

Dwell Time for SEO: Let's Boost User Engagement

One metric that plays a pivotal role in SEO and website performance is "dwell time." In this guide, we'll walk through dwell time, explaining what it...

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rich snippets

2 min read

Unlocking the Power of Rich Snippets and Their Benefits

Rich snippets are a valuable SEO tool that can significantly enhance your website's visibility and user engagement. In this article, we'll talk...

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bounce rates

2 min read

Understanding Bounce Rates and Their Impact on SEO

Bounce rates are a crucial metric in the world of website analytics, holding significant implications for your website's performance and its search...

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mobile seo

2 min read

Mobile-Friendliness and SEO: A Vital Connection

Smartphones have become an integral part of our lives, and with them, mobile browsing has soared. As a result, Google has prioritized...

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domain registrars and web hosting providers

3 min read

Exploring the Distinct Roles of Domain Registrars and Web Hosting Providers

The internet undergoes constant evolution, shaped by the ever-changing demands of a connected world, profoundly altering our modes of communication,...

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301 and 404

2 min read

Choosing Between 301 Redirects and 404 Error Pages

A common question that often arises pertains to the choice between utilizing millions of 404 error pages or employing 301 redirects. Google's very...

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technical seo

1 min read

Is Technical SEO Still Relevant? Google's John Mueller Weighs In

In SEO, one question has been a topic of debate among professionals: Is technical SEO losing its significance? Well, Google's John Mueller's X...

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sitemap

2 min read

How to Build and Submit a Sitemap

If you own a website, you probably want it to be easily discoverable by search engines like Google. One crucial step in achieving this is by creating...

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faq schema

4 min read

Beginner's Guide to FAQ Schema: Enhance Your Google Search Presence

Unlock the benefits of structured data with our comprehensive guide to starting with FAQ schema. Elevate your website's visibility on Google and...

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scheduler.yield trial

8 min read

Scheduler.Yield Origin Trial

Web performance has long grappled with the challenge of creating responsive websites, and the Chrome Team has been committed to aiding web developers...

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chatgpt and technical seo

2 min read

Utilizing ChatGPT to Advance Your Technical SEO Strategy

Enhance your technical SEO endeavors with the assistance of ChatGPT, streamlining tasks such as schema creation, meta descriptions, .htaccess rewrite...

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rendering

3 min read

Rendering in SEO: Let's Talk Technical

"I've been rendered mute by that striking revelation." Nope, not that kind. Understanding the core mechanics behind rendering is essential for...

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expired domain visual representation cubism style

2 min read

Expired Domains and Their Impact on SEO

Every day, countless website owners and businesses allow their domain names to expire.

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domain age old man

2 min read

The Power of Domain Age:  Authority and Ranking in Google's Ecosystem

As you develop a strategy for search engine optimization (SEO), one crucial yet often overlooked aspect is the age of a domain. Domain age isn't just...

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domain cubism style

2 min read

Domains, Subdomains, and Their SEO Significance

A website's domain is its digital address—a unique identifier that distinguishes one online presence from another. Selecting a domain name, along...

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google news surfaces woman's head

2 min read

Google News Surfaces: Jargon, Traffic Impact, and More

In the world of Google News, the lexicon used by SEO experts to describe its diverse surfaces can be both accurate and confusing. Discerning the...

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bell cubism style

3 min read

Using ChatGPT to Navigate Microsoft Bing

Microsoft's Bing has received a turbocharged upgrade with the infusion of OpenAI's ChatGPT technology. This transformation has elevated the...

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two people cubism style

2 min read

BrightEdge vs. Searchlabs.com: A Comparison

BrightEdge and Searchlabs.com are two prominent contenders that offer a suite of features to enhance your online visibility and optimize your SEO and...

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skyscraper

2 min read

About Brian Dean's Skyscraper Technique

When it comes to content creation and link building, one name stands out in the digital marketing landscape: Brian Dean. His innovative approach,...

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3 min read

Google Tag Manager: Make Your Life Easy

In the ever-expanding digital landscape, data-driven decision-making is vital for businesses to succeed.

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a woman's face cubism style

2 min read

Site Indexing Errors: A Silent SEO Killer

You probably understand the significance of having your web pages indexed by search engines.

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A Guide to Power Googling

4 min read

How to Google: A Guide to Power Googling

Oh, Google. What would we do without you?

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Semi-Automated SEO Auditing and Reporting

2 min read

Semi-Automated SEO Auditing and Reporting

SEO agencies conduct their audits in a specific way. Some rely on automated reporting through sites like SEMrush or Brightedge, while others have a...

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How to do an SEO Audit

9 min read

How to do an SEO Audit

Most SEO writers know how to create search-friendly content. But really, the foundation of any SEO strategy has to be a level set. An SEO audit...

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Metadata and HTML Tags for SEO

3 min read

Metadata and HTML Tags for SEO

As you may have seen in our previous post - What is Search Engine Optimization? - SEO includes more than just writing. The technical side covers...

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What the H1? A Full Breakdown of H-Tags for SEO

4 min read

What the H1? A Full Breakdown of H-Tags for SEO

Good writing is good writing, for SEO purposes and otherwise. That’s the rule. But there are a ton of little factors and recommendations that, when...

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