SEO BLOG

Get strategic about search, ranking factors, and digital marketing initiatives that put organic first.

SEO INSIDER

Monthly knowledge drop - what you need to know about Google updates and more.

Technical

A colorful image of a businessman sitting at a desk in cubism style.

3 min read

Bridge the Gap: Developer's Role in Technical SEO

As a developer, you've likely encountered situations where marketing or SEO (search engine optimization) professionals approach you with concerns...

Read More
crawlability

1 min read

Understanding SEO Fundamentals: What is Crawlability?

Are you striving to outperform your competitors in the digital realm?

Read More
bot traffic

5 min read

Understanding Bot Traffic: Its Significance and Implications

Bots have become an indispensable part of the modern digital landscape. They assist us in ordering groceries, playing music on Slack channels, and...

Read More
site name in search results

1 min read

Optimizing Your Site Name in Search Results

Having your website display properly in search engine results pages (SERPs) is crucial for shaping perceptions and driving user clicks. An upcoming...

Read More
canonicals

4 min read

How to use rel=canonical

A canonical URL is a way to inform search engines that certain similar URLs are, in fact, the same.

Read More
3XX Redirects in XML Sitemaps

2 min read

Understanding the Significance of 3XX Redirects in XML Sitemaps

When it comes to SEO, your XML Sitemap plays a crucial role in guiding search engines through your website's structure. However, a critical aspect...

Read More
microsoft generative retrieval

1 min read

Microsoft's Groundbreaking Generative Retrieval Model

Microsoft Research recently unveiled a groundbreaking conversational question answering model that promises to redefine the future of web search....

Read More
faqs and how tos

1 min read

Changes in Google's Rich Results: FAQs & How-Tos

Google is undergoing some significant alterations in its search results to enhance the overall search experience. These changes will impact two...

Read More
dwell time

2 min read

Dwell Time for SEO: Let's Boost User Engagement

One metric that plays a pivotal role in SEO and website performance is "dwell time." In this guide, we'll walk through dwell time, explaining what it...

Read More
rich snippets

2 min read

Unlocking the Power of Rich Snippets and Their Benefits

Rich snippets are a valuable SEO tool that can significantly enhance your website's visibility and user engagement. In this article, we'll talk...

Read More
bounce rates

2 min read

Understanding Bounce Rates and Their Impact on SEO

Bounce rates are a crucial metric in the world of website analytics, holding significant implications for your website's performance and its search...

Read More
mobile seo

2 min read

Mobile-Friendliness and SEO: A Vital Connection

Smartphones have become an integral part of our lives, and with them, mobile browsing has soared. As a result, Google has prioritized...

Read More
domain registrars and web hosting providers

3 min read

Exploring the Distinct Roles of Domain Registrars and Web Hosting Providers

The internet undergoes constant evolution, shaped by the ever-changing demands of a connected world, profoundly altering our modes of communication,...

Read More
301 and 404

2 min read

Choosing Between 301 Redirects and 404 Error Pages

A common question that often arises pertains to the choice between utilizing millions of 404 error pages or employing 301 redirects. Google's very...

Read More
technical seo

1 min read

Is Technical SEO Still Relevant? Google's John Mueller Weighs In

In SEO, one question has been a topic of debate among professionals: Is technical SEO losing its significance? Well, Google's John Mueller's X...

Read More
sitemap

2 min read

How to Build and Submit a Sitemap

If you own a website, you probably want it to be easily discoverable by search engines like Google. One crucial step in achieving this is by creating...

Read More
faq schema

4 min read

Beginner's Guide to FAQ Schema: Enhance Your Google Search Presence

Unlock the benefits of structured data with our comprehensive guide to starting with FAQ schema. Elevate your website's visibility on Google and...

Read More
scheduler.yield trial

8 min read

Scheduler.Yield Origin Trial

Web performance has long grappled with the challenge of creating responsive websites, and the Chrome Team has been committed to aiding web developers...

Read More
chatgpt and technical seo

2 min read

Utilizing ChatGPT to Advance Your Technical SEO Strategy

Enhance your technical SEO endeavors with the assistance of ChatGPT, streamlining tasks such as schema creation, meta descriptions, .htaccess rewrite...

Read More
rendering

3 min read

Rendering in SEO: Let's Talk Technical

"I've been rendered mute by that striking revelation." Nope, not that kind. Understanding the core mechanics behind rendering is essential for...

Read More
expired domain visual representation cubism style

2 min read

Expired Domains and Their Impact on SEO

Every day, countless website owners and businesses allow their domain names to expire.

Read More
domain age old man

2 min read

The Power of Domain Age:  Authority and Ranking in Google's Ecosystem

As you develop a strategy for search engine optimization (SEO), one crucial yet often overlooked aspect is the age of a domain. Domain age isn't just...

Read More
domain cubism style

2 min read

Domains, Subdomains, and Their SEO Significance

A website's domain is its digital address—a unique identifier that distinguishes one online presence from another. Selecting a domain name, along...

Read More
google news surfaces woman's head

2 min read

Google News Surfaces: Jargon, Traffic Impact, and More

In the world of Google News, the lexicon used by SEO experts to describe its diverse surfaces can be both accurate and confusing. Discerning the...

Read More
bell cubism style

3 min read

Using ChatGPT to Navigate Microsoft Bing

Microsoft's Bing has received a turbocharged upgrade with the infusion of OpenAI's ChatGPT technology. This transformation has elevated the...

Read More
two people cubism style

2 min read

BrightEdge vs. Searchlabs.com: A Comparison

BrightEdge and Searchlabs.com are two prominent contenders that offer a suite of features to enhance your online visibility and optimize your SEO and...

Read More
skyscraper

2 min read

About Brian Dean's Skyscraper Technique

When it comes to content creation and link building, one name stands out in the digital marketing landscape: Brian Dean. His innovative approach,...

Read More

3 min read

Google Tag Manager: Make Your Life Easy

In the ever-expanding digital landscape, data-driven decision-making is vital for businesses to succeed.

Read More
a woman's face cubism style

2 min read

Site Indexing Errors: A Silent SEO Killer

You probably understand the significance of having your web pages indexed by search engines.

Read More
A Guide to Power Googling

4 min read

How to Google: A Guide to Power Googling

Oh, Google. What would we do without you?

Read More
Semi-Automated SEO Auditing and Reporting

2 min read

Semi-Automated SEO Auditing and Reporting

SEO agencies conduct their audits in a specific way. Some rely on automated reporting through sites like SEMrush or Brightedge, while others have a...

Read More
How to do an SEO Audit

9 min read

How to do an SEO Audit

Most SEO writers know how to create search-friendly content. But really, the foundation of any SEO strategy has to be a level set. An SEO audit...

Read More
Metadata and HTML Tags for SEO

3 min read

Metadata and HTML Tags for SEO

As you may have seen in our previous post - What is Search Engine Optimization? - SEO includes more than just writing. The technical side covers...

Read More
What the H1? A Full Breakdown of H-Tags for SEO

4 min read

What the H1? A Full Breakdown of H-Tags for SEO

Good writing is good writing, for SEO purposes and otherwise. That’s the rule. But there are a ton of little factors and recommendations that, when...

Read More