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Mastering Local SEO
Local businesses are discovering the power of local SEO to attract nearby customers and boost their online presence. Local SEO goes beyond...
Google Lighthouse is a powerful tool that allows you to assess the performance and SEO aspects of your website. It provides valuable insights and recommendations for optimizing your site to enhance user experience, search engine visibility, and overall performance.
Follow these steps to effectively use Lighthouse for evaluating your website:
Open Google Chrome: Lighthouse is integrated into Google Chrome's Developer Tools.
Navigate to Your Website: Visit the web page you want to evaluate.
Open Developer Tools: Right-click anywhere on the page, select "Inspect," and go to the "Lighthouse" tab.
Select Audits: In the Lighthouse panel, select "Audits."
Customize Audit Categories: You can choose which categories to audit. For SEO and performance analysis, select "Performance" and "SEO."
Choose Device and Network Conditions: Decide the device type (mobile/desktop) and network conditions (3G, 4G, etc.) for the audit.
Start Audit: Click the "Generate report" button to initiate the audit.
Review the Performance Report:
Performance Score: A summary score indicating the overall performance of your website.
Review the SEO Report:
Prioritize Issues: Focus on high-priority issues that can significantly impact performance and SEO.
Implement Recommendations:
After implementing changes, re-run the Lighthouse audit to track improvements and ensure the recommended changes had a positive impact.
Website performance and SEO are ongoing efforts. Regularly use Lighthouse to conduct audits and address new issues as your website evolves.
Extensions: Consider using the Lighthouse Chrome extension for quicker access to audits without needing to open Developer Tools. (We do this - it's insanely convenient).
Lighthouse CLI: The Command Line Interface (CLI) version of Lighthouse can be used for automated testing and reporting.
Lighthouse for Mobile: You can run Lighthouse audits for mobile devices to assess mobile performance and SEO.
Google Lighthouse is a versatile tool that empowers you to evaluate and optimize your website for both performance and SEO. By regularly conducting audits and implementing recommended changes, you can enhance user experience, boost search engine visibility, and ensure your website is in top shape for optimal online success.
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