3 min read
Writing Team: Jan 19, 2025 12:27:46 PM
For SEO professionals, clean and actionable data is the foundation of effective decision-making. However, when ad and organic traffic data gets...
3 min read
Writing Team: Sep 5, 2024 10:30:40 AM
Google Analytics has long been a powerful tool for businesses to track user behavior on their websites. However, in Europe, concerns about data...
1 min read
Writing Team: Aug 5, 2024 4:49:50 PM
Google Analytics 4 (GA4) offers powerful tools for SEO professionals to refine their strategies. This guide explores how to leverage GA4's features...
1 min read
Joy Youell: Jun 19, 2024 9:31:04 AM
Google has updated its popular Google Analytics platform with two new metrics for measuring user conversions. The new “User Key Event Rate” and...
1 min read
Writing Team: Oct 25, 2023 4:57:38 PM
Google retired Google Optimize on September 30, 2022. Marketers have had to transition A/B testing activities to Google Analytics 4 (GA4) going...
5 min read
Writing Team: Oct 7, 2023 11:49:34 PM
In the transition from Universal Analytics to GA4 (Google Analytics 4), how we track and analyze user journeys has evolved significantly.
3 min read
Writing Team: Sep 23, 2023 10:29:28 PM
Broken links: the bane of a website's existence. They can undermine your website's credibility and nullify the hard work you've put into SEO efforts....
2 min read
Writing Team: Sep 4, 2023 11:36:16 AM
As of September 1, 2023, Universal Analytics (UA) is still actively processing data, despite Google's earlier announcement that it would be phased...
3 min read
Writing Team: Aug 24, 2023 2:20:07 PM
Local businesses are discovering the power of local SEO to attract nearby customers and boost their online presence. Local SEO goes beyond...
2 min read
Writing Team: Aug 21, 2023 3:00:18 PM
Google Analytics 4 (GA4) is a powerful tool that provides deep insights into website performance. While GA4 comes pre-configured with some metrics...
2 min read
Writing Team: Aug 18, 2023 4:23:52 PM
When it comes to the enigmatic world of SEO, a conundrum often arises: why does a well-optimized site fail to secure a high ranking, even in the face...
2 min read
Writing Team: Aug 17, 2023 8:46:31 AM
Google has launched the GA4 Reports Builder, an innovative extension designed for Google Sheets, aiming to simplify the process of generating reports...
1 min read
Writing Team: Aug 17, 2023 7:58:11 AM
Google Lighthouse is a powerful tool that allows you to assess the performance and SEO aspects of your website. It provides valuable insights and...
2 min read
Writing Team: Aug 7, 2023 5:03:34 PM
In the ever-evolving landscape of search engine optimization (SEO), website owners and marketers often encounter challenges that can impact their...
3 min read
Writing Team: Aug 2, 2023 3:08:31 PM
In the ever-expanding digital landscape, data-driven decision-making is vital for businesses to succeed.
2 min read
Writing Team: Aug 2, 2023 11:45:00 AM
Welcome, GA4 user, to this in-depth technical exploration of Google Analytics 4 (GA4). In this blog post, we will provide step-by-step instructions...
2 min read
Writing Team: Jul 31, 2023 4:33:09 PM
Google's search algorithm is a complex and ever-evolving system that determines the ranking of websites in search engine results pages (SERPs).
3 min read
Meagan Voulo: Jun 23, 2023 9:43:59 AM
Google is making great strides when it comes to incorporating AI in the search experience. Recently, the company launched Google Search Labs which...
2 min read
Sanders Reese: May 15, 2023 2:10:13 PM
While you’ll find plenty of SEO tips and tricks to get in the top results for a search, what Google really wants from writers is what they call...
4 min read
Sanders Reese: May 1, 2023 2:32:27 PM
Oh, Google. What would we do without you?
5 min read
Kaitlin Last: Apr 11, 2023 5:45:16 PM
Universal Analytics is going away–poof, gone, see ya never! But don’t worry, it’s being replaced by the newer, shinier, more robust GA4 which...
3 min read
Meagan Voulo: Apr 11, 2023 4:54:36 PM
By now, most digital marketing professionals know that Google is sunsetting Universal Analytics on July 1, 2023. If you haven’t started the process...
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