SEO BLOG

Get strategic about search, ranking factors, and digital marketing initiatives that put organic first.

SEO INSIDER

Monthly knowledge drop - what you need to know about Google updates and more.

White Hat SEO

linguistics and seo for better content

2 min read

Linguistics and SEO: The Importance of Using Both

Effective search engine optimization (SEO) is based on many factors. Taking a linguistic perspective is a smart, accurate way to plan your SEO...

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featured snippets

7 min read

Featured Snippets: Strategies and Benefits

Featured snippets, often referred to as position zero, are coveted real estate in Google's search engine results pages (SERPs). These concise and...

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dwell time

2 min read

Dwell Time for SEO: Let's Boost User Engagement

One metric that plays a pivotal role in SEO and website performance is "dwell time." In this guide, we'll walk through dwell time, explaining what it...

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structured data

2 min read

Introduction to Structured Data

Structured data refers to a method of organizing and presenting information on a web page in a format that search engines can easily understand. This...

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keyword cannibalization

3 min read

6 Steps to Identify and Fix Keyword Cannibalization for Improved SEO

With the ease of finding information online comes a new challenge - ensuring your content stands out in a sea of digital data.

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seo keyword cannibalization

3 min read

SEO Keyword Cannibalization

Despite the entertaining elements of Cloud Atlas or Sweeney Todd, cannibalism a bad thing. Especially SEO keyword cannibalization.

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keyword themes

3 min read

Mastering Keyword Themes for Effective SEO Strategies

To enhance the optimization of your web pages, shift your focus from individual keywords to comprehensive keyword themes. While it may seem like...

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a spinning loom cubism style

3 min read

Unraveling Spun Content

In SEO, not all content is created equal.

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