--- title: SEO STRATEGY BLOG | White Hat SEO description: White Hat SEO | Hire a Writer is an SEO-focused copywriting agency and our SEO strategy blog is full of real, actionable training and ideas for implementing SEO strategies that work. --- [Skip to the main content.](https://www.hireawriter.us/seo/tag/white-hat-seo#main-content) [![Untitled design (90)](https://www.hireawriter.us/hs-fs/hubfs/Untitled%20design%20(90).png?width=500&height=500&name=Untitled%20design%20(90).png "Untitled design (90)")](http://hireawriter.us) [![Untitled design (90)](https://www.hireawriter.us/hs-fs/hubfs/Untitled%20design%20(90).png?width=500&height=500&name=Untitled%20design%20(90).png "Untitled design (90)")](http://hireawriter.us) - [FOR BUSINESSES](https://www.hireawriter.us/for-businesses) - [SEO COPYWRITING](https://www.hireawriter.us/seo-copywriting) - [SOCIAL MEDIA CONTENT](https://www.hireawriter.us/social-media-services) - [WEBSITE COPYWRITING](https://www.hireawriter.us/website-copywriting) - [LEAD GEN COPYWRITING](https://www.hireawriter.us/lead-generation-copywriting) - [MARKETING STRATEGY](https://www.hireawriter.us/marketing-strategy) - [FOR AGENCIES](https://www.hireawriter.us/agency-partnership) - [WHITE LABELED COPYWRITING](https://www.hireawriter.us/white-labeled-copywriting) - [FRACTIONAL SEO LEADERSHIP](https://www.hireawriter.us/fractional-seo-leadership) - [TECHNICAL SEO](https://www.hireawriter.us/technical-seo) - [TRAINING](https://www.hireawriter.us/training) - [ABOUT HAW](https://www.hireawriter.us/about) - [JOBS](https://www.hireawriter.us/hire-a-writer-jobs) - [LEARN](https://www.hireawriter.us/learn) - [LEARN SEO](https://www.hireawriter.us/seo) - [LEARN BUSINESS CONTENT](https://www.hireawriter.us/business) - [LEARN SOCIAL MEDIA](https://www.hireawriter.us/social) - [LEARN STORYTELLING](https://www.hireawriter.us/storytelling) - [LEARN CREATIVE WRITING](https://www.hireawriter.us/creative) - [LEARN TECHNICAL WRITING](https://www.hireawriter.us/technical-content) - [LEARN FREELANCE WRITING](https://www.hireawriter.us/freelance) - [CONTACT](https://www.hireawriter.us/contact) Search Toggle Menu Search Toggle Menu - [FOR BUSINESSES](https://www.hireawriter.us/for-businesses) - [SEO COPYWRITING](https://www.hireawriter.us/seo-copywriting) - [SOCIAL MEDIA CONTENT](https://www.hireawriter.us/social-media-services) - [WEBSITE COPYWRITING](https://www.hireawriter.us/website-copywriting) - [LEAD GEN COPYWRITING](https://www.hireawriter.us/lead-generation-copywriting) - [MARKETING STRATEGY](https://www.hireawriter.us/marketing-strategy) - [FOR AGENCIES](https://www.hireawriter.us/agency-partnership) - [WHITE LABELED COPYWRITING](https://www.hireawriter.us/white-labeled-copywriting) - [FRACTIONAL SEO LEADERSHIP](https://www.hireawriter.us/fractional-seo-leadership) - [TECHNICAL SEO](https://www.hireawriter.us/technical-seo) - [TRAINING](https://www.hireawriter.us/training) - [ABOUT HAW](https://www.hireawriter.us/about) - [JOBS](https://www.hireawriter.us/hire-a-writer-jobs) - [LEARN](https://www.hireawriter.us/learn) - [LEARN SEO](https://www.hireawriter.us/seo) - [LEARN BUSINESS CONTENT](https://www.hireawriter.us/business) - [LEARN SOCIAL MEDIA](https://www.hireawriter.us/social) - [LEARN STORYTELLING](https://www.hireawriter.us/storytelling) - [LEARN CREATIVE WRITING](https://www.hireawriter.us/creative) - [LEARN TECHNICAL WRITING](https://www.hireawriter.us/technical-content) - [LEARN FREELANCE WRITING](https://www.hireawriter.us/freelance) - [CONTACT](https://www.hireawriter.us/contact) [Facebook](https://www.facebook.com/Hireawriteronline) [Instagram](https://www.instagram.com/joywriteryouell/) [Linkedin](https://www.linkedin.com/company/hireawriter/) [X](https://www.hireawriter.us/seo/tag/white-hat-seo#0) [YouTube](https://www.youtube.com/channel/UC8sZOTANgCCjtn29m4J0Z6A) [Medium](https://medium.com/hireawriter) [Tiktok](https://www.tiktok.com/@joyyouell) [Pinterest](https://www.pinterest.com/joyfromhireawriter/) # SEO BLOG Get strategic about search, ranking factors, and digital marketing initiatives that put organic first. SEO INSIDER Monthly knowledge drop - what you need to know about Google updates and more. ### White Hat SEO [![Alt text is a small, yet powerful tool in the SEO arsenal. Learn more here.](https://www.hireawriter.us/hs-fs/hubfs/HAW%20blog%20-%202024-09-23T131236.985.png?width=1080&height=864&name=HAW%20blog%20-%202024-09-23T131236.985.png)](https://www.hireawriter.us/seo/contextual-alt-text-for-seo) 3 min read #### [Contextual Alt Text for SEO](https://www.hireawriter.us/seo/contextual-alt-text-for-seo) ![Picture of Writing Team](https://www.hireawriter.us/hs-fs/hubfs/HAW%20Logo%20T%20%26%20White%20square-3.png?width=30&name=HAW%20Logo%20T%20%26%20White%20square-3.png) [Writing Team](https://www.hireawriter.us/seo/author/writing-team): Sep 23, 2024, 1:13:26 PM When it comes to optimizing a website for SEO, image alt text is often overlooked or misused. In a recent Reddit discussion, Google's John Mueller... [SEO](https://www.hireawriter.us/seo/tag/seo) [Content Strategy](https://www.hireawriter.us/seo/tag/content-strategy) [White Hat SEO](https://www.hireawriter.us/seo/tag/white-hat-seo) [Read More](https://www.hireawriter.us/seo/contextual-alt-text-for-seo) [![spammy backlinks](https://www.hireawriter.us/hs-fs/hubfs/HAW%20blog%20(3).png?width=1080&height=864&name=HAW%20blog%20(3).png)](https://www.hireawriter.us/seo/understanding-the-impact-of-spammy-backlinks) 1 min read #### [Understanding the Impact of Spammy Backlinks](https://www.hireawriter.us/seo/understanding-the-impact-of-spammy-backlinks) ![Picture of Joy Youell](https://www.hireawriter.us/hs-fs/hubfs/Untitled%20design%20-%202023-01-11T142651.001.png?width=30&name=Untitled%20design%20-%202023-01-11T142651.001.png) [Joy Youell](https://www.hireawriter.us/seo/author/joy-youell): Mar 21, 2024, 3:19:31 PM John Mueller from Google recently shed light on the topic of spammy backlinks and their influence on search engine rankings, providing valuable... [SEO](https://www.hireawriter.us/seo/tag/seo) [Backlinks](https://www.hireawriter.us/seo/tag/backlinks) [Black Hat SEO](https://www.hireawriter.us/seo/tag/black-hat-seo) [White Hat SEO](https://www.hireawriter.us/seo/tag/white-hat-seo) [Read More](https://www.hireawriter.us/seo/understanding-the-impact-of-spammy-backlinks) [![linguistics and seo for better content ](https://www.hireawriter.us/hs-fs/hubfs/linguistics%20and%20seo.png?width=1080&height=864&name=linguistics%20and%20seo.png)](https://www.hireawriter.us/seo/linguistics-and-seo-the-importance-of-using-both) 2 min read #### [Linguistics and SEO: The Importance of Using Both](https://www.hireawriter.us/seo/linguistics-and-seo-the-importance-of-using-both) ![Picture of Writing Team](https://www.hireawriter.us/hs-fs/hubfs/HAW%20Logo%20T%20%26%20White%20square-3.png?width=30&name=HAW%20Logo%20T%20%26%20White%20square-3.png) [Writing Team](https://www.hireawriter.us/seo/author/writing-team): Feb 9, 2024, 9:49:29 PM Effective search engine optimization (SEO) is based on many factors. Taking a linguistic perspective is a smart, accurate way to plan your SEO... [SEO](https://www.hireawriter.us/seo/tag/seo) [Language](https://www.hireawriter.us/seo/tag/language) [White Hat SEO](https://www.hireawriter.us/seo/tag/white-hat-seo) [Read More](https://www.hireawriter.us/seo/linguistics-and-seo-the-importance-of-using-both) [![featured snippets](https://www.hireawriter.us/hs-fs/hubfs/HAW%20blog%20-%202023-09-13T164919.282.png?width=1080&height=864&name=HAW%20blog%20-%202023-09-13T164919.282.png)](https://www.hireawriter.us/seo/featured-snippets-strategies-and-benefits) 7 min read #### [Featured Snippets: Strategies and Benefits](https://www.hireawriter.us/seo/featured-snippets-strategies-and-benefits) ![Picture of Joy Youell](https://www.hireawriter.us/hs-fs/hubfs/Untitled%20design%20-%202023-01-11T142651.001.png?width=30&name=Untitled%20design%20-%202023-01-11T142651.001.png) [Joy Youell](https://www.hireawriter.us/seo/author/joy-youell): Sep 13, 2023, 5:05:27 PM Featured snippets, often referred to as position zero, are coveted real estate in Google's search engine results pages (SERPs). These concise and... [Business](https://www.hireawriter.us/seo/tag/business) [SEO](https://www.hireawriter.us/seo/tag/seo) [Content Strategy](https://www.hireawriter.us/seo/tag/content-strategy) [AI](https://www.hireawriter.us/seo/tag/ai) [Google](https://www.hireawriter.us/seo/tag/google) [White Hat SEO](https://www.hireawriter.us/seo/tag/white-hat-seo) [Read More](https://www.hireawriter.us/seo/featured-snippets-strategies-and-benefits) [![dwell time](https://www.hireawriter.us/hs-fs/hubfs/HAW%20blog%20-%202023-09-12T101022.194%20(1).png?width=1080&height=864&name=HAW%20blog%20-%202023-09-12T101022.194%20(1).png)](https://www.hireawriter.us/seo/dwell-time-for-seo-lets-boost-user-engagement) 2 min read #### [Dwell Time for SEO: Let's Boost User Engagement](https://www.hireawriter.us/seo/dwell-time-for-seo-lets-boost-user-engagement) ![Picture of Writing Team](https://www.hireawriter.us/hs-fs/hubfs/HAW%20Logo%20T%20%26%20White%20square-3.png?width=30&name=HAW%20Logo%20T%20%26%20White%20square-3.png) [Writing Team](https://www.hireawriter.us/seo/author/writing-team): Sep 12, 2023, 10:11:17 AM One metric that plays a pivotal role in SEO and website performance is "dwell time." In this guide, we'll walk through dwell time, explaining what it... [Technical](https://www.hireawriter.us/seo/tag/technical) [SEO](https://www.hireawriter.us/seo/tag/seo) [Website](https://www.hireawriter.us/seo/tag/website) [UX](https://www.hireawriter.us/seo/tag/ux) [White Hat SEO](https://www.hireawriter.us/seo/tag/white-hat-seo) [Read More](https://www.hireawriter.us/seo/dwell-time-for-seo-lets-boost-user-engagement) [![structured data](https://www.hireawriter.us/hs-fs/hubfs/HAW%20blog%20-%202023-09-12T092822.226%20(1).png?width=1080&height=864&name=HAW%20blog%20-%202023-09-12T092822.226%20(1).png)](https://www.hireawriter.us/seo/introduction-to-structured-data) 2 min read #### [Introduction to Structured Data](https://www.hireawriter.us/seo/introduction-to-structured-data) ![Picture of Joy Youell](https://www.hireawriter.us/hs-fs/hubfs/Untitled%20design%20-%202023-01-11T142651.001.png?width=30&name=Untitled%20design%20-%202023-01-11T142651.001.png) [Joy Youell](https://www.hireawriter.us/seo/author/joy-youell): Sep 12, 2023, 9:26:47 AM Structured data refers to a method of organizing and presenting information on a web page in a format that search engines can easily understand. This... [SEO](https://www.hireawriter.us/seo/tag/seo) [Data](https://www.hireawriter.us/seo/tag/data) [White Hat SEO](https://www.hireawriter.us/seo/tag/white-hat-seo) [Read More](https://www.hireawriter.us/seo/introduction-to-structured-data) [![keyword cannibalization](https://www.hireawriter.us/hs-fs/hubfs/HAW%20blog%20-%202023-09-07T092713.033%20(1).png?width=1080&height=864&name=HAW%20blog%20-%202023-09-07T092713.033%20(1).png)](https://www.hireawriter.us/seo/6-steps-to-identify-and-fix-keyword-cannibalization-for-improved-seo) 3 min read #### [6 Steps to Identify and Fix Keyword Cannibalization for Improved SEO](https://www.hireawriter.us/seo/6-steps-to-identify-and-fix-keyword-cannibalization-for-improved-seo) ![Picture of Writing Team](https://www.hireawriter.us/hs-fs/hubfs/HAW%20Logo%20T%20%26%20White%20square-3.png?width=30&name=HAW%20Logo%20T%20%26%20White%20square-3.png) [Writing Team](https://www.hireawriter.us/seo/author/writing-team): Sep 7, 2023, 9:27:59 AM With the ease of finding information online comes a new challenge - ensuring your content stands out in a sea of digital data. [SEO](https://www.hireawriter.us/seo/tag/seo) [Keywords](https://www.hireawriter.us/seo/tag/keywords) [Black Hat SEO](https://www.hireawriter.us/seo/tag/black-hat-seo) [White Hat SEO](https://www.hireawriter.us/seo/tag/white-hat-seo) [Read More](https://www.hireawriter.us/seo/6-steps-to-identify-and-fix-keyword-cannibalization-for-improved-seo) [![seo keyword cannibalization](https://www.hireawriter.us/hs-fs/hubfs/HAW%20blog%20-%202023-09-07T091930.020%20(1).png?width=1080&height=864&name=HAW%20blog%20-%202023-09-07T091930.020%20(1).png)](https://www.hireawriter.us/seo/seo-keyword-cannibalization) 3 min read #### [SEO Keyword Cannibalization](https://www.hireawriter.us/seo/seo-keyword-cannibalization) ![Picture of Writing Team](https://www.hireawriter.us/hs-fs/hubfs/HAW%20Logo%20T%20%26%20White%20square-3.png?width=30&name=HAW%20Logo%20T%20%26%20White%20square-3.png) [Writing Team](https://www.hireawriter.us/seo/author/writing-team): Sep 7, 2023, 9:19:50 AM Despite the entertaining elements of Cloud Atlas or Sweeney Todd, cannibalism a bad thing. Especially SEO keyword cannibalization. [SEO](https://www.hireawriter.us/seo/tag/seo) [Keywords](https://www.hireawriter.us/seo/tag/keywords) [Black Hat SEO](https://www.hireawriter.us/seo/tag/black-hat-seo) [White Hat SEO](https://www.hireawriter.us/seo/tag/white-hat-seo) [Read More](https://www.hireawriter.us/seo/seo-keyword-cannibalization) [![keyword themes](https://www.hireawriter.us/hs-fs/hubfs/HAW%20blog%20-%202023-09-07T090119.250%20(1).png?width=1080&height=864&name=HAW%20blog%20-%202023-09-07T090119.250%20(1).png)](https://www.hireawriter.us/seo/mastering-keyword-themes-for-effective-seo-strategies) 3 min read #### [Mastering Keyword Themes for Effective SEO Strategies](https://www.hireawriter.us/seo/mastering-keyword-themes-for-effective-seo-strategies) ![Picture of Writing Team](https://www.hireawriter.us/hs-fs/hubfs/HAW%20Logo%20T%20%26%20White%20square-3.png?width=30&name=HAW%20Logo%20T%20%26%20White%20square-3.png) [Writing Team](https://www.hireawriter.us/seo/author/writing-team): Sep 7, 2023, 9:01:43 AM To enhance the optimization of your web pages, shift your focus from individual keywords to comprehensive keyword themes. While it may seem like... [SEO](https://www.hireawriter.us/seo/tag/seo) [Content Strategy](https://www.hireawriter.us/seo/tag/content-strategy) [Keywords](https://www.hireawriter.us/seo/tag/keywords) [White Hat SEO](https://www.hireawriter.us/seo/tag/white-hat-seo) [Read More](https://www.hireawriter.us/seo/mastering-keyword-themes-for-effective-seo-strategies) [![a spinning loom cubism style](https://www.hireawriter.us/hs-fs/hubfs/HAW%20blog%20(99)%20(1).png?width=1080&height=864&name=HAW%20blog%20(99)%20(1).png)](https://www.hireawriter.us/seo/unraveling-spun-content) 3 min read #### [Unraveling Spun Content](https://www.hireawriter.us/seo/unraveling-spun-content) ![Picture of Writing Team](https://www.hireawriter.us/hs-fs/hubfs/HAW%20Logo%20T%20%26%20White%20square-3.png?width=30&name=HAW%20Logo%20T%20%26%20White%20square-3.png) [Writing Team](https://www.hireawriter.us/seo/author/writing-team): Aug 8, 2023, 6:36:41 AM In SEO, not all content is created equal. 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