2 min read
Mobile-Friendliness and SEO: A Vital Connection
Smartphones have become an integral part of our lives, and with them, mobile browsing has soared. As a result, Google has prioritized...
Having your website display properly in search engine results pages (SERPs) is crucial for shaping perceptions and driving user clicks. An upcoming episode of SEO Made Easy explores strategies for optimizing your site name in Google.
While the teaser highlights the importance of this tactic, here is an expanded guide with actionable tips you can implement immediately.
When users search for your brand or content, you want your site to stand out clearly in results. An adequately displayed site name builds recognition and trust.
If your site name is convoluted, shortened, or displayed inconsistently, it creates a poor experience that can negatively impact click-through rates. Users may become confused or doubt the legitimacy of unfamiliar variants.
By controlling how your brand name appears, you drive clicks more effectively and shape perceptions in your favor.
As the video hints, structured data can optimize how your site name is displayed in SERPs. Specifically, leverage Schema.org markup on your homepage to convey your brand.
Some key steps:
Properly structured data improves click-through rates by making your listing more visually prominent and informative.
Besides structured data, also:
Controlling your site name across search engines ensures users see the authoritative branding you desire. Follow these best practices for optimal visibility.
2 min read
Smartphones have become an integral part of our lives, and with them, mobile browsing has soared. As a result, Google has prioritized...
2 min read
A website's domain is its digital address—a unique identifier that distinguishes one online presence from another. Selecting a domain name,...
Web performance has long grappled with the challenge of creating responsive websites, and the Chrome Team has been committed to aiding web developers...