7 min read
Website Conversion Rates by Industry
A website’s conversion rate represents the percentage of users that complete a desired action compared to the total website visitors. Depending on...
Having your website display properly in search engine results pages (SERPs) is crucial for shaping perceptions and driving user clicks. An upcoming episode of SEO Made Easy explores strategies for optimizing your site name in Google.
While the teaser highlights the importance of this tactic, here is an expanded guide with actionable tips you can implement immediately.
When users search for your brand or content, you want your site to stand out clearly in results. An adequately displayed site name builds recognition and trust.
If your site name is convoluted, shortened, or displayed inconsistently, it creates a poor experience that can negatively impact click-through rates. Users may become confused or doubt the legitimacy of unfamiliar variants.
By controlling how your brand name appears, you drive clicks more effectively and shape perceptions in your favor.
As the video hints, structured data can optimize how your site name is displayed in SERPs. Specifically, leverage Schema.org markup on your homepage to convey your brand.
Some key steps:
Properly structured data improves click-through rates by making your listing more visually prominent and informative.
Besides structured data, also:
Controlling your site name across search engines ensures users see the authoritative branding you desire. Follow these best practices for optimal visibility.
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