Joy Youell

Joy Youell is a content strategist and writer.

linkedin algorithm

2 min read

LinkedIn Algo Changes (and What They Mean for Your Feed)

LinkedIn is a platform known for less fluff, providing meaningful and relevant content to enhance professional growth and networking. Continuing to stay relevant as the platform grows means continuous improvement in how the platform delivers content...

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Build Brand Authority: Social Media Strategies

3 min read

Build Brand Authority: Social Media Strategies

Social proof: this isn’t proof that you have a personality or are capable of small talk over dinner. Social proof is the term used to describe...

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Should Your Small Business Do Social Media

4 min read

Should Your Small Business Do Social Media?

Like it or not, social media comprises a huge portion of people's time, interactions and decisions. There is a great deal of compelling evidence that...

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Businesses on Twitter During COVID-19

2 min read

Businesses on Twitter During COVID-19

Here’s the thing, there was no playbook for how brands should communicate during COVID-19. For most, it has been fairly morose. This isn’t awful. It...

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6 Kinds of Social Posts

3 min read

6 Kinds of Social Posts

There are formulas to social posts. You should begin with the end in mind. Social media feels so intangible and transient, it's easy to see a lot of...

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