Joy Youell

Joy Youell is a content strategist and writer.

Build Brand Authority: Social Media Strategies

3 min read

Build Brand Authority: Social Media Strategies

Social proof: this isn’t proof that you have a personality or are capable of small talk over dinner. Social proof is the term used to describe consumer behavior and how social media platforms provide proof positive that you are a credible business...

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Should Your Small Business Do Social Media

4 min read

Should Your Small Business Do Social Media?

Like it or not, social media comprises a huge portion of people's time, interactions and decisions. There is a great deal of compelling evidence that...

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Businesses on Twitter During COVID-19

2 min read

Businesses on Twitter During COVID-19

Here’s the thing, there was no playbook for how brands should communicate during COVID-19. For most, it has been fairly morose. This isn’t awful. It...

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6 Kinds of Social Posts

3 min read

6 Kinds of Social Posts

There are formulas to social posts. You should begin with the end in mind. Social media feels so intangible and transient, it's easy to see a lot of...

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