3 min read
Joy Youell: Apr 10, 2023 9:50:22 AM
Social proof: this isn’t proof that you have a personality or are capable of small talk over dinner. Social proof is the term used to describe consumer behavior and how social media platforms provide proof positive that you are a credible business...
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4 min read
Joy Youell: Apr 8, 2023 7:32:34 AM
Like it or not, social media comprises a huge portion of people's time, interactions and decisions. There is a great deal of compelling evidence that...
2 min read
Joy Youell: Apr 8, 2023 5:23:36 AM
Here’s the thing, there was no playbook for how brands should communicate during COVID-19. For most, it has been fairly morose. This isn’t awful. It...
3 min read
Joy Youell: Apr 7, 2023 5:38:02 PM
There are formulas to social posts. You should begin with the end in mind. Social media feels so intangible and transient, it's easy to see a lot of...
