Tips for Social Media Content Promotion

Does Social Media Content Promotion Truly Yield Results? Absolutely, when approached correctly!

A study by Orbit Media on bloggers revealed a staggering 94% leverage social media to promote their content.

Strategies for Bloggers to Increase Traffic to Their Articles

That's the upside.

The downside? Most attempts at social media promotion miss the mark.

Despite its prevalence, the same study indicated social media as the least effective promotion type, trailing behind SEO, email marketing, and paid services.

Bloggers Reporting Positive Outcomes from Different Promotion Strategies

Surveying the social media marketing scene, this finding may not be shocking.

Nearly all social networks are experiencing a downturn in organic reach, Facebook being a notable example.

The Decline of Organic Reach on Social Networks

Merely posting your latest article link won't suffice anymore. Strategic planning is essential to ensure visibility for your content on social media.

Here’s a detailed strategy for content promotion on social media:

8 Tactics for Promoting Your Content on Social Media

Here are eight tips to promote content on social media.

Timing Is Critical

Success on social media is heavily influenced by timing.

Research by Sprout Social suggests morning and early afternoon as optimal times for posting on platforms like Instagram, Twitter, LinkedIn, and Facebook.

However, there is no universally "best" day to post.

Average Social Shares by Day of the Week

While general studies on timing can guide, they cannot replace tailored timing for your audience.

Posting when your audience is most active maximizes visibility for your content.

The Importance of Timing in Social Media Posting

Platforms like X and Facebook give new posts a temporary visibility boost.

Timing Your Social Media Posts to Match Audience Activity

To determine the ideal time for your posts, you'll need to experiment.

For instance, after testing various times, we found that for our B2B audience, Tuesdays at 11am Eastern are optimal.

Enhance Your Posts with Context

Avoid the pitfall of sharing content with a mere link.

In the past, a simple link could suffice, but now, with algorithms demoting such posts, additional content is needed for visibility.

Enhancing Tweets with Native Content

By supplementing tweets with engaging content, you can significantly increase their performance.

Native Content’s Role in Social Media Algorithms

Algorithms favor native content and can make your posts more shareable because they offer inherent value.

Adding Detailed Content to X (Twitter) Posts

Character restrictions on Twitter might limit content, but platforms like LinkedIn and Facebook allow for more expansive "mini blog posts."

Creating Mini Blog Posts for Social Media

For example, sharing a personal story related to your content can draw significant attention on LinkedIn.

Utilize Relevant Hashtags

While not pivotal, hashtags can boost post performance, so experimenting with them is advisable.

Finding Hashtags with Tools like Hashtagify

Hashtagify can assist in identifying and suggesting popular hashtags.

Explore Paid Promotion

Paid promotions ensure increased visibility but require careful targeting, compelling ad copy, and a judicious budget.

Success with Paid Social Media Promotion

Consider starting with a modest budget, focusing on traffic and clicks, and targeting specific audiences for the best outcomes.

Engage Influencers for Wider Sharing

Outreach to influencers can exponentially increase your content's reach.

Targeted Outreach for Social Sharing

Targeted emails to influencers who have shared similar content can lead to wider dissemination.

Tailoring Posts to Specific Social Media Channels

Crafting platform-specific content can greatly enhance engagement and sharing.

Tweak Your Title Tag for Maximum Shareability

A compelling title tag can make your content more shareable.

Crafting Share-Worthy Title Tags

Titles should be attention-grabbing and, ideally, within the 80-100 character range to optimize shareability.

Expanding Headline Length for Better Engagement

Transform a basic title into a more engaging one with strategic wording.

Design Eye-Catching Social Media Images

Tools like Canva can be invaluable for creating images that make your posts stand out.

Promote Social Media Content

By integrating these strategies, you can enhance your social media content promotion efforts and achieve better results.