In a significant shift, X, the rebranded version of Twitter under the leadership of Elon Musk, has initiated a subscription-based model for TweetDeck, now known as X Pro.
This change marks a departure from the platform's historical free usage policy, affecting users who rely on TweetDeck's features for managing multiple real-time feeds.
The Transition to X Pro Subscription
Twitter had acquired TweetDeck in 2011, recognizing its popularity as a versatile tool for accessing the site. However, as of Wednesday, users seeking access to TweetDeck, now dubbed X Pro, will be required to subscribe to X Premium, a service introduced by Elon Musk to bolster the company's revenue streams. This subscription comes with an annual cost of $84.
Features of X Premium
Subscribers to X Premium not only gain access to X Pro but also enjoy several additional benefits, including a coveted blue checkmark on their account, elevated rankings in replies and search results, extended post length, and a reduction in advertisements, among other perks.
Previously known as Twitter Blue, this premium service initially faced challenges shortly after its November launch when users exploited the system by creating accounts impersonating well-known brands and celebrities. Despite these hurdles, Twitter Blue was reintroduced in December.
Elon Musk's Influence on Twitter
Elon Musk, renowned as the CEO of Tesla and SpaceX, made headlines when he acquired Twitter for a staggering $44 billion late last year.
His impact on the platform was swift, marked by significant job cuts and the introduction of a series of substantial features and policy alterations.
Notably, the platform underwent a comprehensive rebranding process, unveiled by Musk in July, which included the retirement of Twitter's iconic blue and white bird logo, symbolizing its transformation into X.
Subsequently, Twitter's service names, such as TweetDeck, were also rebranded to align with this new identity.
The Evolution of X
As Twitter, now X, evolves under the stewardship of Elon Musk, the introduction of the X Pro subscription service for TweetDeck underscores the platform's strategic shift towards monetization and offering enhanced features to its user base.