--- title: Twitter's TweetDeck Rebranded as X Pro, Now Requires Subscription description: Twitter's Tweetdeck is now X Pro, and you have to have X Premium to get it - what does all this mean? 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This change marks a departure from the platform's historical free usage policy, affecting users who rely on TweetDeck's features for managing multiple real-time feeds. ## The Transition to X Pro Subscription [Twitter](https://www.hireawriter.us/social/the-era-of-zombie-twitter) had acquired TweetDeck in 2011, recognizing its popularity as a versatile tool for accessing the site. However, as of Wednesday, users seeking access to TweetDeck, now dubbed X Pro, will be required to subscribe to [X Premium](https://help.twitter.com/en/using-twitter/twitter-blue), a service introduced by Elon Musk to bolster the company's revenue streams. This subscription comes with an annual cost of $84. ## Features of X Premium Subscribers to X Premium not only gain access to [X Pro](https://tweetdeck.twitter.com/) but also enjoy several additional benefits, including a coveted blue checkmark on their account, elevated rankings in replies and search results, extended post length, and a reduction in advertisements, among other perks. Previously known as Twitter Blue, this premium service initially faced challenges shortly after its November launch when users exploited the system by creating accounts impersonating well-known brands and celebrities. Despite these hurdles, Twitter Blue was reintroduced in December. ## Elon Musk's Influence on Twitter Elon Musk, renowned as the CEO of Tesla and SpaceX, made headlines when he acquired Twitter for a staggering $44 billion late last year. His impact on the platform was swift, marked by significant job cuts and the introduction of a series of substantial features and policy alterations. Notably, the platform underwent a comprehensive rebranding process, unveiled by Musk in July, which included the retirement of Twitter's iconic blue and white bird logo, symbolizing its transformation into X. Subsequently, Twitter's service names, such as TweetDeck, were also rebranded to align with this new identity. ## The Evolution of X As Twitter, [now X](https://www.hireawriter.us/technical-content/writing-twitter-threads-for-tech-and-crypto), evolves under the stewardship of Elon Musk, the introduction of the X Pro subscription service for TweetDeck underscores the platform's strategic shift towards monetization and offering enhanced features to its user base. - [Tweet](https://twitter.com/share) [![The Era of Zombie Twitter](https://www.hireawriter.us/hubfs/HAW%20blog%20-%202023-08-18T151202.548%20(1).png)](https://www.hireawriter.us/social/the-era-of-zombie-twitter) 1 min read #### [The Era of Zombie Twitter](https://www.hireawriter.us/social/the-era-of-zombie-twitter) ![Picture of Writing Team](https://www.hireawriter.us/hs-fs/hubfs/HAW%20Logo%20T%20%26%20White%20square-3.png?width=30&name=HAW%20Logo%20T%20%26%20White%20square-3.png) [Writing Team](https://www.hireawriter.us/social/author/writing-team) : Aug 18, 2023 3:12:21 PM The avian emblem may have perished, but the once-vibrant Twitter, now known as X, endures as a shadowy presence, catering to communities, news... [Social Media](https://www.hireawriter.us/social/tag/social-media) [Audience](https://www.hireawriter.us/social/tag/audience) [App](https://www.hireawriter.us/social/tag/app) [Read More](https://www.hireawriter.us/social/the-era-of-zombie-twitter) [![xAI Acquires X in $33B Deal, Securing its Short-Term Future](https://www.hireawriter.us/hubfs/HAW%20blog%20-%202025-03-31T124235.088.png)](https://www.hireawriter.us/social/xai-acquires-x-in-33b-deal-securing-its-short-term-future) 1 min read #### [xAI Acquires X in $33B Deal, Securing its Short-Term Future](https://www.hireawriter.us/social/xai-acquires-x-in-33b-deal-securing-its-short-term-future) ![Picture of Writing Team](https://www.hireawriter.us/hs-fs/hubfs/HAW%20Logo%20T%20%26%20White%20square-3.png?width=30&name=HAW%20Logo%20T%20%26%20White%20square-3.png) [Writing Team](https://www.hireawriter.us/social/author/writing-team) : Mar 31, 2025 12:43:20 PM In a move that many industry observers expected, Elon Musk’s AI startup xAI has officially acquired X (formerly Twitter), in a deal that helps... [Social Media](https://www.hireawriter.us/social/tag/social-media) [News](https://www.hireawriter.us/social/tag/news) [X](https://www.hireawriter.us/social/tag/x) [Read More](https://www.hireawriter.us/social/xai-acquires-x-in-33b-deal-securing-its-short-term-future) [![The High Costs of X and Reddit APIs Spell Trouble](https://www.hireawriter.us/hubfs/HAW%20blog%20(13)%20(1)-2.png)](https://www.hireawriter.us/social/the-high-costs-of-x-and-reddit-apis-spell-trouble) 1 min read #### [The High Costs of X and Reddit APIs Spell Trouble](https://www.hireawriter.us/social/the-high-costs-of-x-and-reddit-apis-spell-trouble) ![Picture of Writing Team](https://www.hireawriter.us/hs-fs/hubfs/HAW%20Logo%20T%20%26%20White%20square-3.png?width=30&name=HAW%20Logo%20T%20%26%20White%20square-3.png) [Writing Team](https://www.hireawriter.us/social/author/writing-team) : Oct 25, 2023 7:35:37 PM A less enjoyable and more expensive online landscape could be on the horizon. A worrying trend is emerging among social media platforms, one that... 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