--- title: AI's Remarkable Leap in Creative Thinking description: AI - specifically, Chat GPT 4 - scored in the top 1% on a Torrance Test of Creative Thinking - jiggawhat? Yes, for real - read about it here. image: https://www.hireawriter.us/hubfs/HAW%20blog%20-%202023-08-25T103305.237.png --- [Skip to the main content.](https://www.hireawriter.us/business/ais-remarkable-leap-in-creative-thinking#main-content) [![Untitled design (90)](https://www.hireawriter.us/hs-fs/hubfs/Untitled%20design%20(90).png?width=500&height=500&name=Untitled%20design%20(90).png "Untitled design (90)")](http://hireawriter.us) [![Untitled design (90)](https://www.hireawriter.us/hs-fs/hubfs/Untitled%20design%20(90).png?width=500&height=500&name=Untitled%20design%20(90).png "Untitled design (90)")](http://hireawriter.us) - [FOR BUSINESSES](https://www.hireawriter.us/for-businesses) - [SEO COPYWRITING](https://www.hireawriter.us/seo-copywriting) - [SOCIAL MEDIA CONTENT](https://www.hireawriter.us/social-media-services) - [WEBSITE COPYWRITING](https://www.hireawriter.us/website-copywriting) - [LEAD GEN COPYWRITING](https://www.hireawriter.us/lead-generation-copywriting) - [MARKETING STRATEGY](https://www.hireawriter.us/marketing-strategy) - [FOR AGENCIES](https://www.hireawriter.us/agency-partnership) - [WHITE LABELED COPYWRITING](https://www.hireawriter.us/white-labeled-copywriting) - [FRACTIONAL SEO LEADERSHIP](https://www.hireawriter.us/fractional-seo-leadership) - [TECHNICAL SEO](https://www.hireawriter.us/technical-seo) - [TRAINING](https://www.hireawriter.us/training) - [ABOUT HAW](https://www.hireawriter.us/about) - [JOBS](https://www.hireawriter.us/hire-a-writer-jobs) - [LEARN](https://www.hireawriter.us/learn) - [LEARN SEO](https://www.hireawriter.us/seo) - [LEARN BUSINESS CONTENT](https://www.hireawriter.us/business) - [LEARN SOCIAL MEDIA](https://www.hireawriter.us/social) - [LEARN STORYTELLING](https://www.hireawriter.us/storytelling) - [LEARN CREATIVE WRITING](https://www.hireawriter.us/creative) - [LEARN TECHNICAL WRITING](https://www.hireawriter.us/technical-content) - [LEARN FREELANCE WRITING](https://www.hireawriter.us/freelance) - [CONTACT](https://www.hireawriter.us/contact) Search Toggle Menu Search Toggle Menu - [FOR BUSINESSES](https://www.hireawriter.us/for-businesses) - [SEO COPYWRITING](https://www.hireawriter.us/seo-copywriting) - [SOCIAL MEDIA CONTENT](https://www.hireawriter.us/social-media-services) - [WEBSITE COPYWRITING](https://www.hireawriter.us/website-copywriting) - [LEAD GEN COPYWRITING](https://www.hireawriter.us/lead-generation-copywriting) - [MARKETING STRATEGY](https://www.hireawriter.us/marketing-strategy) - [FOR AGENCIES](https://www.hireawriter.us/agency-partnership) - [WHITE LABELED COPYWRITING](https://www.hireawriter.us/white-labeled-copywriting) - [FRACTIONAL SEO LEADERSHIP](https://www.hireawriter.us/fractional-seo-leadership) - [TECHNICAL SEO](https://www.hireawriter.us/technical-seo) - [TRAINING](https://www.hireawriter.us/training) - [ABOUT HAW](https://www.hireawriter.us/about) - [JOBS](https://www.hireawriter.us/hire-a-writer-jobs) - [LEARN](https://www.hireawriter.us/learn) - [LEARN SEO](https://www.hireawriter.us/seo) - [LEARN BUSINESS CONTENT](https://www.hireawriter.us/business) - [LEARN SOCIAL MEDIA](https://www.hireawriter.us/social) - [LEARN STORYTELLING](https://www.hireawriter.us/storytelling) - [LEARN CREATIVE WRITING](https://www.hireawriter.us/creative) - [LEARN TECHNICAL WRITING](https://www.hireawriter.us/technical-content) - [LEARN FREELANCE WRITING](https://www.hireawriter.us/freelance) - [CONTACT](https://www.hireawriter.us/contact) [Facebook](https://www.facebook.com/Hireawriteronline) [Instagram](https://www.instagram.com/joywriteryouell/) [Linkedin](https://www.linkedin.com/company/hireawriter/) [X](https://www.hireawriter.us/business/ais-remarkable-leap-in-creative-thinking#0) [YouTube](https://www.youtube.com/channel/UC8sZOTANgCCjtn29m4J0Z6A) [Medium](https://medium.com/hireawriter) [Tiktok](https://www.tiktok.com/@joyyouell) [Pinterest](https://www.pinterest.com/joyfromhireawriter/) 3 min read # AI's Remarkable Leap in Creative Thinking [![Picture of Writing Team](https://www.hireawriter.us/hubfs/HAW%20Logo%20T%20%26%20White%20square-3.png) Writing Team](https://www.hireawriter.us/business/author/writing-team) : Aug 25, 2023, 10:39:29 AM [Business](https://www.hireawriter.us/business/tag/business) [Creative](https://www.hireawriter.us/business/tag/creative) [Technical](https://www.hireawriter.us/business/tag/technical) [AI](https://www.hireawriter.us/business/tag/ai) ![AI's Remarkable Leap in Creative Thinking](https://www.hireawriter.us/hubfs/HAW%20blog%20-%202023-08-25T103305.237.png) When it comes to artificial intelligence (AI), most of us wouldn't instantly picture it as a master of creativity. I mean, let's be real, AI is like the ultimate logical brain, and creativity is this mystical thing that sets us humans apart. It's like mixing oil and water, right? Well, guess what? AI is stepping up its creative game, and it's getting pretty darn interesting. ## AI Gets Artsy We're talking about AI tools like [DALL-E](https://openai.com/dall-e-2) and [Midjourney](https://www.midjourney.com/) (although we like Leonardo AI best), which are diving headfirst into the creative world. They're starting to create stuff that's actually winning awards. And this isn't just about some fancy digital doodles; it's making waves in how Hollywood tells stories, even part of the writers' strike convo. And hold on to your hats, because recent research on AI's originality is hinting that this AI-driven creativity rollercoaster is just taking off. ## AI Takes on Creativity - It's a Mix of Old and New Alright, so here's the thing about [creativity.](https://www.hireawriter.us/social/capturing-creativity-the-evolution-of-screenshots-in-storytelling) When we're at our creative best, we're tackling a problem by coming up with something totally new - a solution or a thingamajig that nobody's thought of before. Basically, creativity is like throwing a bunch of ingredients into a blender, but you're adding a pinch of imagination and a dollop of innovation. The result? Boom! You've got something cool and fresh. And here's the kicker - a lot of times, it's surprising even for the creator. They're like, "Whoa, didn't see that coming!" It's like inventing a new gadget, nailing the punchline of a joke, or dropping a groundbreaking theory that blows everyone's minds. Heck, it could even be jamming together notes, rhythm, and lyrics to create a totally new tune. Now, check this out. The latest AI versions, including the snazzy GPT-4, are churning out ideas that make researchers like me raise an eyebrow. When you throw creative tasks at these AI brains, what they come up with feels kinda like the wild, unexpected ideas you'd hear from students or colleagues. You know, the ones that make you go, "Huh, that's different, but it actually makes sense." ## AI Nails the Test But wait, it gets cooler. AI took test. It's called the [Torrance Tests of Creative Thinking (TTCT)](https://citeseerx.ist.psu.edu/document?repid=rep1&type=pdf&doi=45f12769f37adacd5daaded389506e486345bc11), and it's like putting AI through a creativity obstacle course. Picture this: solving real-life problems, thinking up resourceful solutions, figuring out cause and effect - all the stuff you need to be creative in the wild. It's like asking someone to jazz up a kid's toy or imagine what would go down in some crazy hypothetical scenario. Researchers didn't just toss GPT-4 into this ring; they also roped in 24 college students. Then they had these genius test scores checked out by the experts at Scholastic Testing Service, a fancy group that knows its way around creativity testing. Guess what? GPT-4 rocked it. Like, [top 1% level of originality](https://the-decoder.com/gpt-4-beats-nearly-2700-students-in-creative-thinking/#:~:text=According%20to%20a%20new%20study,assess%20human%20creativity%20for%20decades.). This means AI is not just hanging out with humans in the creative league; it's giving them a run for their money. [![content business resources](https://no-cache.hubspot.com/cta/default/24409333/dc5c7fab-6738-412a-80dc-fc43b432ad26.png)](https://cta-redirect.hubspot.com/cta/redirect/24409333/dc5c7fab-6738-412a-80dc-fc43b432ad26) ## Who Knew AI Could Get Creative? So, here's the kicker. Some folks are still scratching their heads, wondering if we can even define creativity, let alone measure it. But come on, throughout history, we've been all about celebrating human brainpower when it cooks up something totally new. We've been rating creativity since, like, forever. Just think about all those awesome inventions and groundbreaking art pieces. But here's the twist: Now we're seeing AI get all creative, and that's turning some heads. Who would've thought AI, those super-smart machines, could be dabbling in the world of imagination? And guess what? This isn't a random fluke. The bigwigs behind AI, way back in 1956, were like, "Hey, we're not stopping at just learning; let's mimic all the cool stuff humans do, even the creative bits." So, yeah, AI is kind of redefining the game. ## AI's Creativity: A Kick in the Pants for Education Now, hold up. This whole AI creativity bombshell is shaking things up in a big way. Here's the scoop: U.S. schools are kind of dropping the ball on teaching creativity. AI is showing us what's possible, and it's like a wake-up call for educators. They're realizing that nurturing creativity isn't just cool; it's essential for personal growth, society, and the whole economy. So, as AI wows us with its [unexpected creativity](https://www.hireawriter.us/creative/writing-exercises-for-creativity), it's time for all of us - teachers, learners, and dreamers - to step up our game. It's like a push to embrace the power of human creativity, which, let's face it, has been the driving force behind some pretty incredible stuff throughout history. Buckle up, folks. The AI creativity train is leaving the station, and it's bringing some serious inspiration along for the ride.  - [Tweet](https://twitter.com/share) [![Machine Learning: Revolutionize Experiential Marketing](https://www.hireawriter.us/hubfs/2-May-04-2024-04-55-38-7737-PM.png)](https://www.hireawriter.us/business/machine-learning-revolutionize-experiential-marketing) 1 min read #### [Machine Learning: Revolutionize Experiential Marketing](https://www.hireawriter.us/business/machine-learning-revolutionize-experiential-marketing) ![Picture of Writing Team](https://www.hireawriter.us/hs-fs/hubfs/HAW%20Logo%20T%20%26%20White%20square-3.png?width=30&name=HAW%20Logo%20T%20%26%20White%20square-3.png) [Writing Team](https://www.hireawriter.us/business/author/writing-team) : May 4, 2024, 12:58:06 PM Momentum Worldwide, an experiential agency within Interpublic Group (IPG), believes that artificial intelligence (AI) and machine learning (ML) hold... [Business](https://www.hireawriter.us/business/tag/business) [AI](https://www.hireawriter.us/business/tag/ai) [Marketing](https://www.hireawriter.us/business/tag/marketing) [Read More](https://www.hireawriter.us/business/machine-learning-revolutionize-experiential-marketing) [![Possible New York Times Lawsuit Against OpenAI](https://www.hireawriter.us/hubfs/HAW%20blog%20-%202023-08-18T084235.574.png)](https://www.hireawriter.us/business/possible-new-york-times-lawsuit-against-openai) 1 min read #### [Possible New York Times Lawsuit Against OpenAI](https://www.hireawriter.us/business/possible-new-york-times-lawsuit-against-openai) ![Picture of Writing Team](https://www.hireawriter.us/hs-fs/hubfs/HAW%20Logo%20T%20%26%20White%20square-3.png?width=30&name=HAW%20Logo%20T%20%26%20White%20square-3.png) [Writing Team](https://www.hireawriter.us/business/author/writing-team) : Aug 18, 2023, 8:43:38 AM In a recent development, The New York Times (NYT) has updated its terms of service to prevent AI companies from using its content to train AI models.... 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