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News

Napoleon Dynamite is... back? Tapping into millennial nostalgia can be a powerful marketing tool.

2 min read

Napoleon Dynamite 2: Teaser Marketing Taps into Millennial Nostalgia

Twenty years after the cult classic "Napoleon Dynamite" charmed audiences with its quirky humor and memorable characters, a series of innovative...

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Google abandons plan to kill third-party cookies in Chrome, opts for new user privacy experience.

1 min read

Google Reverses Course on Third-Party Cookie Deprecation in Chrome

In a surprising turn of events, Google has announced it will not phase out third-party cookies in Chrome as previously planned. Instead, the tech...

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Amazon’s AI assistant Rufus now live for U.S. customers, enhancing ecommerce with personalized insights.

1 min read

Amazon’s AI Shopping Assistant Rufus is Live for All U.S. Customers

Amazon has rolled out its AI-powered shopping assistant, Rufus, to all U.S. customers via the Amazon Shopping app. This innovative feature aims to...

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Learn how Google Ads' default to broad match can impact your campaign performance and budget.

4 min read

Broad Match is Now the Default - Google Ads Update

Google Ads has recently made broad match the default setting for new search campaigns. If advertisers aren't careful, this change can significantly...

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Will AI Lead to the End of Marketing Jobs?

2 min read

Will AI Lead to the End of Marketing Jobs?

Sam Altman (OpenAI CEO) says that AI will handle 95% of what marketers use agencies, strategists, and creative professionals for at nearly no cost.

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Dove CMO Alessandro Manfredi departs after 20 years at Unilever, leaving a legacy of purpose-driven marketing.

1 min read

Dove CMO Alessandro Manfredi Departs After Two Decades at Unilever

Alessandro Manfredi, the Chief Marketing Officer of Dove, is leaving Unilever after more than 20 years. Manfredi, who played a pivotal role in...

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Toys R Us AI-Generated Ad

1 min read

Toys R Us AI-Generated Ad - Big Deal?

Toys R Us has long championed the power of imagination and make-believe in fostering human development and creativity. However, the retailer's latest...

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president biden ai

2 min read

President Biden's AI Executive + Marketing Technologies

President Biden's recent executive order on artificial intelligence (AI) introduces new governance over AI applications, which may significantly...

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email inbox

2 min read

Help Email Subscribers Manage Inbox Stress Effectively

Email has become an integral part of our daily lives, with billions of emails being sent daily.

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delete act

2 min read

Is The Delete Act Going to Screw Marketers?

In California, a legislative bombshell is ticking away, and data brokers are feeling the heat.

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tv ad

2 min read

Advertising Channel Update - TV Loses Its Preferred Status

For generations, television has stood as a stalwart advertising channel, but recent shifts in the marketing landscape are reshaping its role....

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journalist ap

1 min read

AP Establishes Guidelines for Journalistic Use of Generative AI

The Associated Press (AP) has introduced a set of guidelines for its journalists regarding the responsible utilization of generative artificial...

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judge openai nyt lawsuit

2 min read

Possible New York Times Lawsuit Against OpenAI

In a recent development, The New York Times (NYT) has updated its terms of service to prevent AI companies from using its content to train AI models....

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