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Technical

dark mode vs. light mode

4 min read

Dark Mode vs. Light Mode: Which Offers a Superior User Experience?

Coca-Cola vs. Pepsi; Lays vs. Ruffles; Mac vs. PC - we all possess our personal preferences. When delving into the light vs. dark debate, it's...

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chatgpt creativity

3 min read

AI's Remarkable Leap in Creative Thinking

When it comes to artificial intelligence (AI), most of us wouldn't instantly picture it as a master of creativity. I mean, let's be real, AI is like...

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wayback machine

2 min read

Leveraging the Wayback Machine to Mine Internet Archives for Marketers

In the digital world, where information is fleeting and trends evolve at lightning speed, marketers are faced with the challenge of staying relevant...

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guy holding a phone consesus

2 min read

A Guide to Using Consensus for Whitepapers and More

Reliable research is the cornerstone of effective marketing strategies and campaigns. Accurate data and well-substantiated insights are what set...

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rss feed woman with glasses

7 min read

A Comprehensive Guide to RSS Readers: From Setup to Marketing Success

Staying updated with the latest news, trends, and content from various sources can be a daunting task.

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lock wpap style

1 min read

How to Block OpenAI's New AI Training Web Crawler

OpenAI, the creator of ChatGPT and other AI systems, has introduced a new web crawler named GPTBot, which is used to train AI models like GPT-5....

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judge openai nyt lawsuit

2 min read

Possible New York Times Lawsuit Against OpenAI

In a recent development, The New York Times (NYT) has updated its terms of service to prevent AI companies from using its content to train AI models....

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robot on a computer

2 min read

Chatbot Marketing: An Overview

Chatbot marketing involves using AI-powered chatbots to engage with website visitors, answer their queries, provide assistance, and guide them toward...

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man fist pumping wpap style

5 min read

Best Marketing Project Management Software, Tools, & Platforms

Many project management tools are designed to manage projects for every industry.

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a dog wpap style colorful

2 min read

UTM Parameters FOR MARKETING TRACKING

UTM parameters (Urchin Tracking Module) are invaluable tools for tracking and analyzing the performance of your marketing campaigns. In this in-depth...

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The Content Marketing Tech Stack: What You Need to Know

4 min read

The Content Marketing Tech Stack: What You Need to Know

From the outside looking in, it’s easy to think that to be a successful writer, all you really need is a laptop with an internet connection and a...

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Professional Writers vs. Jasper AI

5 min read

Professional Writers vs. Jasper AI

January can be full of new hope or lazily dashed dreams.

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ChatGPT Versus Professional Writers

6 min read

ChatGPT Versus Professional Writers

The nuances of human communication are incredibly complex.

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How Web3 Will Change Digital Marketing

4 min read

How Web3 Will Change Digital Marketing

The first time I heard about Web3, I felt an excited twist in my gut. As a millennial, I vaguely remember the boom of Web 2.0 in the early 2000s. I...

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