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Content Marketing

AI Copywriting

16 min read

AI Copywriting

AI copywriting. This groundbreaking technology is revolutionizing the way we think about and produce written content, blending the efficiency of...

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Explore 17 cutting-edge AI content tools for writing, video, images, and social media to boost your 2024 strategy.

4 min read

Comprehensive Guide to AI Content Tools in 2024

AI tools have become indispensable for marketers, writers, and creators. This guide explores 17 cutting-edge AI content tools that can revolutionize...

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Develop a unique writing voice: Stand out from AI with quirks, tone, and personality in your content.

3 min read

Write Better Than Claude.ai

In the age of artificial intelligence, where algorithms can churn out content at lightning speed, mastering voice and tone has become the writer's...

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Master multi-channel content distribution: Reach your audience effectively across digital platforms.

7 min read

Mastering Multi-Channel Content Distribution

Creating great content is only half the battle. The other half? Getting that content in front of the right eyes at the right time. This is where...

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The Ultimate Guide to Cannabis Marketing

14 min read

The Ultimate Guide to Cannabis Marketing

Table of Contents Introduction Understanding the Cannabis Industry Landscape The Unique Challenges of Cannabis Marketing Developing a Comprehensive...

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Brand Content Strategy

4 min read

Brand Content Strategy

Building a solid brand content strategy is essential for any business aiming to establish a strong brand presence and connect deeply with its...

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Evergreen Content Strategy: Enhance your content marketing with timeless, relevant pieces for long-term traffic.

3 min read

Evergreen Content Strategy

Evergreen content is a cornerstone of a successful content marketing strategy. Unlike time-sensitive content, evergreen content remains relevant and...

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SEO and Content Strategy: Building Topical Authority for Effective SEO. Boost rankings with expert strategies.

4 min read

SEO and Content Strategy

A robust SEO content strategy drives organic traffic and achieves business goals. An effective SEO content strategy involves planning and executing...

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Marketing Content Strategy

4 min read

Marketing Content Strategy

Content marketing is an essential strategy to make potential customers aware of your brand. The ‘content’ in content marketing could be a video, blog...

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Content Strategy Examples: Learn how e-commerce, SaaS, and professional services companies succeed.

6 min read

Content Strategy Examples

A content strategy is a strategic approach to creating, managing, and distributing content. It involves planning and executing a content creation,...

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Master content strategy: Create, distribute, and optimize content that resonates and drives business success.

24 min read

The Mega Guide to Content Strategy

Content is the lifeblood of online presence, but without a strategy, it's like an orchestra without a conductor—chaotic and ineffective. Enter...

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Top 10 Digital Marketing Trends for 2024

2 min read

Top 10 Digital Marketing Trends for 2024

Stay ahead of the curve with the latest digital marketing trends for 2024. This year has been marked by significant disruptions, including the rise...

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Learn about permission marketing, its advantages, and practical examples for effective advertising.

3 min read

What Is Permission Marketing?

Permission marketing is a form of advertising in which the intended audience is given the choice of opting in to receive promotional messages. This...

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A person balancing on a tightrope in WPAP style.

5 min read

Balance Familiarity and Surprise in Content Marketing

One of the most intriguing sessions at Content Marketing World was given by Derek Thompson, a writer for The Atlantic and author of Hit Makers: How...

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Two men—a customer and a salesman— talking in WPAP style.

3 min read

Content Marketing: From Trend to Cornerstone Strategy

The 2010s witnessed significant trends that left lasting impressions on popular culture, from the rise of the Marvel and DC cinematic universes to...

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A salesman with a briefcase in WPAP style.

5 min read

Master SaaS Marketing: Terminology, Metrics, and Top Channels

Software-as-a-service (SaaS) startups have become a cornerstone of the modern cloud-based economy. The SaaS industry is thriving, with an estimated...

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trust gap in b2b content

1 min read

Bridging the Trust Gap in B2B Content

Today, B2B marketers' job is not just about producing content; it's about creating content that fills the trust gap, encourages deeper engagement,...

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Close up of man in WPAP style looking into the distance.

3 min read

Rethink Content Marketing

When you think of content marketing, what comes to mind? For many, it’s content performance or outcomes. It’s easy to associate content marketing...

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Man with sunglasses in WPAP style.

4 min read

Rethink Measurement in Content Marketing

The sheer volume of metrics in content marketing can overwhelm even the most skilled practitioners, making it challenging to prove the value of your...

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WPAP-style image of a robot content marketer.

2 min read

AI’s Impact: Insights from CMI's 2024 Career and Salary Outlook

Have you experienced the unpredictable shifts in your career caused by AI this year? Many content marketers have shared similar sentiments.

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how to write a discount email

2 min read

The Art of Writing a Discount Email: Keeping it Classy and Profitable

Discount emails are a potent tool for energizing sales and injecting vitality into your business.

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business person using AI for better content marketing

4 min read

How to Use AI for Better Content Marketing

In the realm of content marketing, technological disruption has continually reshaped the landscape. Among these transformative forces, generative...

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content curation

2 min read

Understanding Content Curation

Content curation involves the process of carefully selecting, gathering, packaging, and sharing content from various sources on the internet.

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listicles

2 min read

Create Better Listicles

Listicles, also known as 'list posts,' have become a popular article format characterized by their list-based structure.

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10 x content

2 min read

Defining 10x Content

What exactly is 10x Content? 10x Content is essentially content that surpasses the next best resource by a factor of ten in terms of quality and...

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digital copywriting

1 min read

The Essence of Digital Copywriting

Web copywriting the process of creating engaging online material, including website content, advertising text, social media updates, and various...

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the balance of trust in gated content

2 min read

The Delicate Balance of Trust in Gated Content

Navigating the tricky waters of trust is a tightrope every marketer faces. Understanding trust's role is crucial, whether it's the subtleties of a...

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content discovery a marketer's guide

2 min read

Navigating the Evolving Landscape of Content Discovery: A Marketer's Guide

The landscape of content discovery is ever-evolving. As consumers dedicate over 12 hours a day to digital content, with a significant chunk of...

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scale content production by focusing on operations

5 min read

How To Scale Content Production By Focusing on Operations

Scaling content marketing operations is a complex challenge. Simply doing more of the same and hoping for better results won’t work. You need a...

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In WPAP style: two young men sitting beside one another, listening carefully.

2 min read

Fostering Authenticity in Marketing During Times of Social Unrest

In today's climate of heightened social awareness and the ongoing challenges posed by COVID-19, the importance of authenticity in marketing cannot be...

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evolution of content marketing roles

2 min read

The Evolution of Content Marketing: Essential Roles for Success

Content marketing has transformed from a mere buzzword to the heartbeat of modern marketing. As this transition unfolds, understanding a content...

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ai influences modern marketing teams

2 min read

How AI Influences Modern Marketing Teams: A Strength or a Band-Aid?

Marketing in the digital era often feels like navigating through the uncharted territories of the Wild West. With the surge in generative AI's...

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Short-haired girl on computer answering emails in WPAP art style.

2 min read

Enhance Email Campaigns' Inbox Placement

Email marketing, a resilient cornerstone in the marketer's toolkit, stands as a testament to its enduring efficacy in the dynamic realm of marketing...

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Man looking up to the left in a suit and sunglasses in WPAP art style.

2 min read

Empower B2B Marketing Teams With AI-Enhanced Content Creation

Staying ahead of the curve is crucial for B2B marketers.

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Woman with eyes closed tilting her head up in WPAP art style.

2 min read

Empathetic Marketing: A Guide to Genuine Connection

Empathetic marketing reached a pivotal juncture in 2020 when the pandemic prompted brands to respond to collective grief.

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