HIRE A WRITER BUSINESS BLOG

Learn how strategic content supports growth.

GET ON THE LIST

Monthly content drop — Templates, reports, business content ideas, and more.

Content Marketing

trust gap in b2b content

1 min read

Bridging the Trust Gap in B2B Content

Today, B2B marketers' job is not just about producing content; it's about creating content that fills the trust gap, encourages deeper engagement,...

READ NOW
Close up of man in WPAP style looking into the distance.

3 min read

Rethink Content Marketing

When you think of content marketing, what comes to mind? For many, it’s content performance or outcomes. It’s easy to associate content marketing...

READ NOW
Man with sunglasses in WPAP style.

4 min read

Rethink Measurement in Content Marketing

The sheer volume of metrics in content marketing can overwhelm even the most skilled practitioners, making it challenging to prove the value of your...

READ NOW
WPAP-style image of a robot content marketer.

2 min read

AI’s Impact: Insights from CMI's 2024 Career and Salary Outlook

Have you experienced the unpredictable shifts in your career caused by AI this year? Many content marketers have shared similar sentiments.

READ NOW
how to write a discount email

2 min read

The Art of Writing a Discount Email: Keeping it Classy and Profitable

Discount emails are a potent tool for energizing sales and injecting vitality into your business.

READ NOW
business person using AI for better content marketing

4 min read

How to Use AI for Better Content Marketing

In the realm of content marketing, technological disruption has continually reshaped the landscape. Among these transformative forces, generative...

READ NOW
content curation

2 min read

Understanding Content Curation

Content curation involves the process of carefully selecting, gathering, packaging, and sharing content from various sources on the internet.

READ NOW
listicles

2 min read

Create Better Listicles

Listicles, also known as 'list posts,' have become a popular article format characterized by their list-based structure.

READ NOW
10 x content

2 min read

Defining 10x Content

What exactly is 10x Content? 10x Content is essentially content that surpasses the next best resource by a factor of ten in terms of quality and...

READ NOW
digital copywriting

1 min read

The Essence of Digital Copywriting

Web copywriting the process of creating engaging online material, including website content, advertising text, social media updates, and various...

READ NOW
the balance of trust in gated content

2 min read

The Delicate Balance of Trust in Gated Content

Navigating the tricky waters of trust is a tightrope every marketer faces. Understanding trust's role is crucial, whether it's the subtleties of a...

READ NOW
content discovery a marketer's guide

2 min read

Navigating the Evolving Landscape of Content Discovery: A Marketer's Guide

The landscape of content discovery is ever-evolving. As consumers dedicate over 12 hours a day to digital content, with a significant chunk of...

READ NOW
scale content production by focusing on operations

5 min read

How To Scale Content Production By Focusing on Operations

Scaling content marketing operations is a complex challenge. Simply doing more of the same and hoping for better results won’t work. You need a...

READ NOW
In WPAP style: two young men sitting beside one another, listening carefully.

2 min read

Fostering Authenticity in Marketing During Times of Social Unrest

In today's climate of heightened social awareness and the ongoing challenges posed by COVID-19, the importance of authenticity in marketing cannot be...

READ NOW
evolution of content marketing roles

2 min read

The Evolution of Content Marketing: Essential Roles for Success

Content marketing has transformed from a mere buzzword to the heartbeat of modern marketing. As this transition unfolds, understanding a content...

READ NOW
ai influences modern marketing teams

2 min read

How AI Influences Modern Marketing Teams: A Strength or a Band-Aid?

Marketing in the digital era often feels like navigating through the uncharted territories of the Wild West. With the surge in generative AI's...

READ NOW
Short-haired girl on computer answering emails in WPAP art style.

2 min read

Enhance Email Campaigns' Inbox Placement

Email marketing, a resilient cornerstone in the marketer's toolkit, stands as a testament to its enduring efficacy in the dynamic realm of marketing...

READ NOW
Man looking up to the left in a suit and sunglasses in WPAP art style.

2 min read

Empower B2B Marketing Teams With AI-Enhanced Content Creation

Staying ahead of the curve is crucial for B2B marketers.

READ NOW
Woman with eyes closed tilting her head up in WPAP art style.

2 min read

Empathetic Marketing: A Guide to Genuine Connection

Empathetic marketing reached a pivotal juncture in 2020 when the pandemic prompted brands to respond to collective grief.

READ NOW