--- title: Google Ads NEW ‘Conversation Started’ Conversion Action for WhatsApp description: This update underscores Google’s commitment to integrating widely-used platforms like WhatsApp into its advertising tools. image: https://www.hireawriter.us/hubfs/HAW%20blog%20-%202024-12-02T131321.309.png --- [Skip to the main content.](https://www.hireawriter.us/business/google-ads-new-conversation-started-conversion-action-for-whatsapp#main-content) [![Untitled design (90)](https://www.hireawriter.us/hs-fs/hubfs/Untitled%20design%20(90).png?width=500&height=500&name=Untitled%20design%20(90).png "Untitled design (90)")](http://hireawriter.us) [![Untitled design (90)](https://www.hireawriter.us/hs-fs/hubfs/Untitled%20design%20(90).png?width=500&height=500&name=Untitled%20design%20(90).png "Untitled design (90)")](http://hireawriter.us) - [FOR BUSINESSES](https://www.hireawriter.us/for-businesses) - [SEO COPYWRITING](https://www.hireawriter.us/seo-copywriting) - [SOCIAL MEDIA CONTENT](https://www.hireawriter.us/social-media-services) - [WEBSITE COPYWRITING](https://www.hireawriter.us/website-copywriting) - [LEAD GEN COPYWRITING](https://www.hireawriter.us/lead-generation-copywriting) - [MARKETING STRATEGY](https://www.hireawriter.us/marketing-strategy) - [FOR AGENCIES](https://www.hireawriter.us/agency-partnership) - [WHITE LABELED COPYWRITING](https://www.hireawriter.us/white-labeled-copywriting) - [FRACTIONAL SEO LEADERSHIP](https://www.hireawriter.us/fractional-seo-leadership) - [TECHNICAL SEO](https://www.hireawriter.us/technical-seo) - [TRAINING](https://www.hireawriter.us/training) - [ABOUT HAW](https://www.hireawriter.us/about) - [JOBS](https://www.hireawriter.us/hire-a-writer-jobs) - [LEARN](https://www.hireawriter.us/learn) - [LEARN SEO](https://www.hireawriter.us/seo) - [LEARN BUSINESS CONTENT](https://www.hireawriter.us/business) - [LEARN SOCIAL MEDIA](https://www.hireawriter.us/social) - [LEARN STORYTELLING](https://www.hireawriter.us/storytelling) - [LEARN CREATIVE WRITING](https://www.hireawriter.us/creative) - [LEARN TECHNICAL WRITING](https://www.hireawriter.us/technical-content) - [LEARN FREELANCE WRITING](https://www.hireawriter.us/freelance) - [CONTACT](https://www.hireawriter.us/contact) Search Toggle Menu Search Toggle Menu - [FOR BUSINESSES](https://www.hireawriter.us/for-businesses) - [SEO COPYWRITING](https://www.hireawriter.us/seo-copywriting) - [SOCIAL MEDIA CONTENT](https://www.hireawriter.us/social-media-services) - [WEBSITE COPYWRITING](https://www.hireawriter.us/website-copywriting) - [LEAD GEN COPYWRITING](https://www.hireawriter.us/lead-generation-copywriting) - [MARKETING STRATEGY](https://www.hireawriter.us/marketing-strategy) - [FOR AGENCIES](https://www.hireawriter.us/agency-partnership) - [WHITE LABELED COPYWRITING](https://www.hireawriter.us/white-labeled-copywriting) - [FRACTIONAL SEO LEADERSHIP](https://www.hireawriter.us/fractional-seo-leadership) - [TECHNICAL SEO](https://www.hireawriter.us/technical-seo) - [TRAINING](https://www.hireawriter.us/training) - [ABOUT HAW](https://www.hireawriter.us/about) - [JOBS](https://www.hireawriter.us/hire-a-writer-jobs) - [LEARN](https://www.hireawriter.us/learn) - [LEARN SEO](https://www.hireawriter.us/seo) - [LEARN BUSINESS CONTENT](https://www.hireawriter.us/business) - [LEARN SOCIAL MEDIA](https://www.hireawriter.us/social) - [LEARN STORYTELLING](https://www.hireawriter.us/storytelling) - [LEARN CREATIVE WRITING](https://www.hireawriter.us/creative) - [LEARN TECHNICAL WRITING](https://www.hireawriter.us/technical-content) - [LEARN FREELANCE WRITING](https://www.hireawriter.us/freelance) - [CONTACT](https://www.hireawriter.us/contact) [Facebook](https://www.facebook.com/Hireawriteronline) [Instagram](https://www.instagram.com/joywriteryouell/) [Linkedin](https://www.linkedin.com/company/hireawriter/) [X](https://www.hireawriter.us/business/google-ads-new-conversation-started-conversion-action-for-whatsapp#0) [YouTube](https://www.youtube.com/channel/UC8sZOTANgCCjtn29m4J0Z6A) [Medium](https://medium.com/hireawriter) [Tiktok](https://www.tiktok.com/@joyyouell) [Pinterest](https://www.pinterest.com/joyfromhireawriter/) 1 min read # Google Ads NEW ‘Conversation Started’ Conversion Action for WhatsApp [![Picture of Writing Team](https://www.hireawriter.us/hubfs/HAW%20Logo%20T%20%26%20White%20square-3.png) Writing Team](https://www.hireawriter.us/business/author/writing-team) : Dec 2, 2024 1:16:24 PM [Business](https://www.hireawriter.us/business/tag/business) [SEO](https://www.hireawriter.us/business/tag/seo) [Ads](https://www.hireawriter.us/business/tag/ads) [Google](https://www.hireawriter.us/business/tag/google) ![Google Ads NEW ‘Conversation Started’ Conversion Action for WhatsApp](https://www.hireawriter.us/hubfs/HAW%20blog%20-%202024-12-02T131321.309.png) Google Ads has launched a new conversion action called “conversation started,” aimed at helping advertisers track engagements through WhatsApp message assets. This feature provides valuable metrics for businesses leveraging WhatsApp as a communication tool in their ad campaigns. --- ## How Whatsapp + Google Ads Works When a user clicks on a message asset in your ad, they are redirected to [WhatsApp](https://www.hireawriter.us/social/metas-19-billion-bet-on-whatsapp-the-future-of-business-messaging) to initiate a conversation with your business. Google records this interaction as a “conversation started,” enabling advertisers to measure the effectiveness of their message-based ads. --- ## Why This Ads Feature Matters The [“conversation started” action](https://searchengineland.com/google-whatsapp-conversation-started-conversion-action-448608)offers advertisers a transparent and measurable way to track customer engagement via WhatsApp. By gaining insights into how users interact with these message assets, businesses can: - Assess the performance of their ad campaigns. - Optimize message-based ad strategies. - Strengthen customer connections, particularly in regions where WhatsApp dominates communication. [![New call-to-action](https://no-cache.hubspot.com/cta/default/24409333/e2e3e274-dbd5-4ab6-ab92-c66a04d64d28.png)](https://cta-redirect.hubspot.com/cta/redirect/24409333/e2e3e274-dbd5-4ab6-ab92-c66a04d64d28) --- ## Understanding Message Assets [Message assets in Google Ads](https://support.google.com/google-ads/answer/14888522?hl=en) allow businesses to link their ads to WhatsApp, encouraging users to engage through direct messaging. These assets are currently supported in **Search** and **Performance Max campaigns** across select markets, including **Argentina**, **India**, **Brazil**, and **Singapore**. --- ## Expert Confirmation This feature was highlighted by Google Ads Specialist Arpan Banerjee on LinkedIn. [Google Ads](https://www.hireawriter.us/business/a-guide-to-google-ads) Product Liaison Ginny Marvin also confirmed the update, stating, *“Yes, confirming that you’ll see this when using message asset.”* --- ## Current Limitations While promising, the feature is still in beta and may not yet be accessible to all advertisers. Businesses without immediate access will need to wait for a wider release. --- ## Broader Implications This update underscores Google’s commitment to integrating widely-used platforms like WhatsApp into its advertising tools. By enhancing direct customer engagement options, Google provides businesses with innovative ways to connect with users, particularly in markets where WhatsApp is a key communication channel. - [Tweet](https://twitter.com/share) [![Google Ads Adds Predictive Conversion Tracking](https://www.hireawriter.us/hubfs/HAW%20blog%20(40)-4.png)](https://www.hireawriter.us/business/google-ads-adds-predictive-conversion-tracking) 1 min read #### [Google Ads Adds Predictive Conversion Tracking](https://www.hireawriter.us/business/google-ads-adds-predictive-conversion-tracking) ![Picture of Writing Team](https://www.hireawriter.us/hs-fs/hubfs/HAW%20Logo%20T%20%26%20White%20square-3.png?width=30&name=HAW%20Logo%20T%20%26%20White%20square-3.png) [Writing Team](https://www.hireawriter.us/business/author/writing-team) : Jun 23, 2025 4:46:23 PM Google just pulled a classic Google move: dropping a potentially game-changing feature with all the fanfare of a library whisper. The new "Conv.... [Ads](https://www.hireawriter.us/business/tag/ads) [Google](https://www.hireawriter.us/business/tag/google) [Read More](https://www.hireawriter.us/business/google-ads-adds-predictive-conversion-tracking) [![Google Introduces People Also Consider Labels on Ads](https://www.hireawriter.us/hubfs/2-Apr-19-2024-07-03-35-6056-PM.png)](https://www.hireawriter.us/business/google-introduces-people-also-consider-labels-on-ads) 1 min read #### [Google Introduces People Also Consider Labels on Ads](https://www.hireawriter.us/business/google-introduces-people-also-consider-labels-on-ads) ![Picture of Writing Team](https://www.hireawriter.us/hs-fs/hubfs/HAW%20Logo%20T%20%26%20White%20square-3.png?width=30&name=HAW%20Logo%20T%20%26%20White%20square-3.png) [Writing Team](https://www.hireawriter.us/business/author/writing-team) : Apr 19, 2024 3:04:46 PM Google now labels some ads with "People also consider" tags and the recently introduced "Related to your search" labels. This move raises questions... [Business](https://www.hireawriter.us/business/tag/business) [Ads](https://www.hireawriter.us/business/tag/ads) [Google](https://www.hireawriter.us/business/tag/google) [Read More](https://www.hireawriter.us/business/google-introduces-people-also-consider-labels-on-ads) [![Google Experiments with Get Phone Number Button in Ads](https://www.hireawriter.us/hubfs/1-Apr-19-2024-07-01-12-2581-PM.png)](https://www.hireawriter.us/business/google-experiments-with-get-phone-number-button-in-ads) 1 min read #### [Google Experiments with Get Phone Number Button in Ads](https://www.hireawriter.us/business/google-experiments-with-get-phone-number-button-in-ads) ![Picture of Writing Team](https://www.hireawriter.us/hs-fs/hubfs/HAW%20Logo%20T%20%26%20White%20square-3.png?width=30&name=HAW%20Logo%20T%20%26%20White%20square-3.png) [Writing Team](https://www.hireawriter.us/business/author/writing-team) : Apr 19, 2024 3:02:42 PM Google is testing replacing the "call" button in Google Ads, including Local Service Ads, with a "get phone number" button. While this phrase is much... 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