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SEO

A salesman with a briefcase in WPAP style.

5 min read

Master SaaS Marketing: Terminology, Metrics, and Top Channels

Software-as-a-service (SaaS) startups have become a cornerstone of the modern cloud-based economy. The SaaS industry is thriving, with an estimated...

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10 x content

2 min read

Defining 10x Content

What exactly is 10x Content? 10x Content is essentially content that surpasses the next best resource by a factor of ten in terms of quality and...

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wayback machine

2 min read

Leveraging the Wayback Machine to Mine Internet Archives for Marketers

In the digital world, where information is fleeting and trends evolve at lightning speed, marketers are faced with the challenge of staying relevant...

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How to Write Good Podcast Shownotes (And Why it Matters)

6 min read

How to Write Good Podcast Shownotes (And Why it Matters)

Podcasts: you’ve likely listened to one in the past month. Maybe you have a list of favorite shows you stay up to date with. Maybe you have something...

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ChatGPT Versus Professional Writers

6 min read

ChatGPT Versus Professional Writers

The nuances of human communication are incredibly complex.

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6 Types of Marketing Agencies: Key Differences

4 min read

6 Types of Marketing Agencies: Key Differences

Here’s a common scenario.

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How (And Why) You Should Refresh Old Content

4 min read

How (And Why) You Should Refresh Old Content

There’s no denying that running a successful content marketing strategy requires brands to create a lot of content on an ongoing basis. Producing...

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