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SEO

This update underscores Google’s commitment to integrating widely-used platforms like WhatsApp into its advertising tools.

1 min read

Google Ads NEW ‘Conversation Started’ Conversion Action for WhatsApp

Google Ads has launched a new conversion action called “conversation started,” aimed at helping advertisers track engagements through WhatsApp...

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The integration of AI in SEO writing has created new roles and processes that require a unique blend of traditional writing skills and technological proficiency.

3 min read

Hire SEO Writers Who Can Use AI

The rise of artificial intelligence (AI) in content creation has revolutionized the way we approach SEO writing. As businesses seek to stay...

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The trial is expected to last several weeks. If the DOJ wins, Google could face up to $100 billion in advertiser lawsuits.

2 min read

About the Google Adtech Antitrust Trial

Google is facing trial for allegedly abusing its dominance in the $200 billion digital advertising industry. The U.S. Department of Justice (DOJ)...

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Discover Google's Prompt Library for the Gemini API—explore creative ideas, code examples, and more.

3 min read

Exploring Google's Prompt Library: Powerful Prompt Ideas for the Gemini API

Google's Prompt Library is an innovative collection of ready-to-use prompts designed to work with the Gemini API in Google AI Studio. These prompts...

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New research reveals Google is reducing AI in search results. Discover how this impacts SEO.

1 min read

Google Is Now Reducing AI in Search Results, According to New Research

BrightEdge, a leading AI-powered SEO platform, has released new research on how Google's AI Overviews—and AI in general—are impacting search.

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Google Search Console introduces experimental recommendations feature, offering actionable insights to improve site performance on Google Search.

1 min read

Google Search Console Launches Recommendations

Google Search Console is introducing an experimental feature called recommendations, aimed at providing users with actionable insights to enhance...

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Two men—a customer and a salesman— talking in WPAP style.

3 min read

Content Marketing: From Trend to Cornerstone Strategy

The 2010s witnessed significant trends that left lasting impressions on popular culture, from the rise of the Marvel and DC cinematic universes to...

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A salesman with a briefcase in WPAP style.

5 min read

Master SaaS Marketing: Terminology, Metrics, and Top Channels

Software-as-a-service (SaaS) startups have become a cornerstone of the modern cloud-based economy. The SaaS industry is thriving, with an estimated...

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10 x content

2 min read

Defining 10x Content

What exactly is 10x Content? 10x Content is essentially content that surpasses the next best resource by a factor of ten in terms of quality and...

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wayback machine

2 min read

Leveraging the Wayback Machine to Mine Internet Archives for Marketers

In the digital world, where information is fleeting and trends evolve at lightning speed, marketers are faced with the challenge of staying relevant...

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How to Write Good Podcast Shownotes (And Why it Matters)

6 min read

How to Write Good Podcast Shownotes (And Why it Matters)

Podcasts: you’ve likely listened to one in the past month. Maybe you have a list of favorite shows you stay up to date with. Maybe you have something...

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ChatGPT Versus Professional Writers

6 min read

ChatGPT Versus Professional Writers

The nuances of human communication are incredibly complex.

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6 Types of Marketing Agencies: Key Differences

4 min read

6 Types of Marketing Agencies: Key Differences

Here’s a common scenario.

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How (And Why) You Should Refresh Old Content

4 min read

How (And Why) You Should Refresh Old Content

There’s no denying that running a successful content marketing strategy requires brands to create a lot of content on an ongoing basis. Producing...

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