3 min read

Natural Language Generation for Your Business

Natural Language Generation for Your Business

Natural Language Generation (NLG) is integral to your daily life and business operations.

Its presence is ubiquitous, manifesting in the outcomes of online searches, the voices of virtual assistants like Amazon's Alexa and Apple's Siri, and the interactions with chatbots offering personalized assistance.

NLG is a subset of Artificial Intelligence (AI) and is a potent ally for businesses seeking to engage with a diverse clientele simultaneously by delivering personalized information.

Demystifying Natural Language Generation

Natural Language Generation resides within Natural Language Processing (NLP), one of the six primary branches of Artificial Intelligence (AI). (Experts categorize AI elements differently, but this is a widely accepted framework.)

The six AI branches include:

Machine Learning

Enables computers to learn and adapt without reprogramming.

Neural Networks

Leverages algorithms to replicate human brain functions for data analysis and comprehension.


Combines software, mechanical engineering, and electrical engineering to create robots.

Expert Systems

Utilizes data and analytics to make automated decisions.

Fuzzy Logic

Introduces flexibility into reasoning for addressing uncertain problems.

Natural Language Processing (NLP)

Encompasses Natural Language Understanding (NLU) and Natural Language Generation (NLG), focusing on processing human language.

Now, let's clarify these terms further.

Distinguishing NLP, NLU, and NLG

Natural Language Processing (NLP) endeavors to comprehend human language by dissecting word meanings, sentence structures, and other linguistic cues.

Natural Language Understanding (NLU), a component of NLP, employs deep learning to process and grasp text content, including meanings, emotions, syntax, and relationships. For instance, when you conduct a Google search, the search engine employs NLU to determine your intent.

Natural Language Generation (NLG) translates data into human-readable language. It crafts sentences, paragraphs, and even complete articles that sound natural to human readers.

NLG relies on algorithms to tackle the formidable task of converting data into coherent prose. These programs employ deep learning, machine learning, neural networks, and various algorithms to predict the next word in a sentence based on preceding words and available data.

While NLU centers on reading and listening, NLG empowers computers to write and speak.

Exploring NLG Applications

Instances of Natural Language Generation

When Siri, Alexa, or Cortana respond to your queries, they employ Natural Language Generation and other programming to transform text into spoken words.

Likewise, "Sam, your personal assistant," uses chatbot technology to interpret your typed inquiries and respond appropriately through NLG. The software scans your questions for keywords and employs specific applications to generate pre-written responses based on commonly used phrases.

Understanding these AI distinctions might seem complex, but they signify far more than robotic process automation. They offer immense potential, especially for marketers aiming to personalize interactions using natural language.

The most advanced NLG model, Generative Pre-trained Transformer 4 (GPT-4), created by San Francisco-based research lab OpenAI, possesses extraordinary capabilities. GPT-4 can produce poetry, prose, and even computer code that is indistinguishable from human-generated content, surpassing Microsoft's Turing NLG, the second-best model, in capacity tenfold.

Leveraging NLP, NLU, and NLG for Business

We are witnessing a growing adoption of Natural Language Processing as businesses implement written and spoken Intelligent Personal Assistants (IPAs) to address customer inquiries. Numerous industries harness the sophistication offered by NLP:

  • Digital Commerce: Marketers use NLP to create tailored content, seasonally adjust promotions, and personalize offerings for individual shoppers.
  • Human Resources: HR departments automate the drafting of job postings and their dissemination across various websites.
  • Media: Media outlets such as The New York Times, Forbes, and the Los Angeles Times employ NLG to automate content generation.
  • Hospitality and Entertainment: Venues and promoters automate the description of facilities, services, and offerings. They can swiftly update information in response to changing conditions.
  • Retail: Retail chains customize landing pages for individual stores, incorporating local details, hours of operation, directions, and more. National promotions are easily disseminated to hundreds of individual store pages using NLP tools.
  • Insurance: Insurance companies tailor their offerings based on location and demographics, promoting the appropriate insurance products to various demographics.
  • Real Estate: Firms generate location-specific reports based on housing availability and demand. NLG assists in creating press releases and promotional materials.

Maximizing the Benefits of Natural Language Generation and Deep Learning

In addition to these specific applications, there are numerous general advantages:

  • Reduced time spent on routine tasks for content creators.
  • Enhanced customer experience, engagement, and satisfaction through optimized output.
  • Cost savings by minimizing hiring requirements, especially for multilingual marketing.
  • Competitive edge through automation, freeing resources for strategic tasks and facilitating data dissemination in understandable formats.
  • Enhanced digital presence and SEO strategies, attracting more visitors and prolonging their stay on your website.
  • Projection of a consistent brand image through NLG's ability to match tone, voice, and cadence with your brand.

Incorporating NLG into your business operations can enhance efficiency, reduce costs, and elevate customer engagement. NLG ensures that your content is user-friendly and reflects a polished image through proper grammar, sentence structure, syntax, and spelling.

Ultimately, NLG empowers businesses to deliver a personalized and compelling digital experience, strengthening their position across search engines and SEO strategies. The strategic employment of NLG can draw more visitors to your website and keep them engaged, all while projecting a consistent brand image that resonates with your audience.

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