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Google reduced Customer Match list minimums from 1,000 to 100 users, enabling small businesses to access precision targeting previously reserved for enterprise advertisers in 2025.

3 min read

Google Slashes Customer Match Minimums

Writing Team: May 26, 2025 4:49:15 PM

Google just handed small businesses the advertising equivalent of a VIP pass to an exclusive club they couldn't afford before. The search giant...

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Google said it updated its unfair advantage policy to allow for this and says this is not considered double serving.

3 min read

Google Ads to Show Ads in the Top Ads Position, Also in the Bottom Ads Position

Writing Team: Apr 21, 2025 4:09:15 PM

When was the last time you checked how many times your Google Ads appear on a single search results page? If you haven't looked lately, you might be...

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CPCs are rising – but how fast? Compare ad cost inflation to consumer price index and see what it means for your ad strategy.

3 min read

CPC Inflation: How Fast Are Google Ads Costs Rising?

Writing Team: Apr 21, 2025 4:05:16 PM

Ever notice how your morning coffee keeps getting more expensive, but you keep buying it anyway? That's exactly what's happening with your Google Ads...

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