2 min read
The Emotional Manipulation of News
We seek stories that stir our emotions. We crave excitement, empathy, and even fear from our novels and movies. Storytellers excel at eliciting these...
JOIN OUR CREATIVE COMMUNITY
2 min read
We seek stories that stir our emotions. We crave excitement, empathy, and even fear from our novels and movies. Storytellers excel at eliciting these...
2 min read
Our unique neuronal connections enable us to create literature, art, and complex ideas. Understanding how these brain functions work can provide...
4 min read
Gen Z, also known as those who came into the world from 1997 to 2012 (stretching to 2015 because, as we'll dive into with their linguistic quirks,...
5 min read
You know why you love sitcoms? Writers. Writers make sitcoms worth watching (and the world go round, but that's obviously our biased opinion).
3 min read
Welcome to an Extraterrestrial Expedition of Imagination!
2 min read
Metaphors are the spices of language, enriching our communication by infusing it with vivid imagery and underlying meanings.
3 min read
Think about the last time you did the research for a potential purchase. Let’s say you needed a new washing machine or vacuum cleaner and were...
2 min read
Just like athletes need to train physically, copywriters train mentally. Being someone who enjoys both physical and mental workouts, I discovered a...
4 min read
Writers have to be creative on demand. To succeed in this inherently creative profession, it’s important to practice!