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Copywriting

Practice these transformations regularly, and you'll develop an instinct for recognizing and fixing weak sentences in your own writing.

3 min read

Turn a Horrible Sentence into a Great Sentence

Writing is rewriting. Often, the difference between mediocre and masterful prose comes down to precise word choice, rhythm, and structure. Here's a...

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Tone is a powerful tool that helps professional writers craft meaningful messages.

3 min read

Different Tones in Writing: Examples from Thought Leaders and Modern Writers

As professional writers, understanding and mastering tone is essential for engaging diverse audiences. Tone sets the mood, influences interpretation,...

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This research arrives at a crucial moment when many writers rely almost exclusively on digital tools.

2 min read

New Research: Writing by Hand Impacts Cognitive Function

A groundbreaking study published in Frontiers in Psychology has unveiled compelling evidence that could revolutionize how professional writers...

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Writing in isolation tanks isn't just a quirky trend.

3 min read

Writing in Isolation Tanks: When Sensory Deprivation Meets Creativity

Picture this: You're floating in absolute darkness. No sound. No light. No Instagram notifications begging for your attention. Just you, your...

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These out-of-the-box authors push the boundaries of what tone can be

5 min read

Different Tones in Writing: The Weird, the Wild, and the Wonderfully Out of the Box

Writing isn’t just about words; it’s about how those words are delivered. Tone is the personality of a piece, the mood it sets, the emotional weight...

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With time and dedication, you'll find yourself writing faster and more efficiently than you ever thought possible.

10 min read

How to Speed Write: A Comprehensive Guide to Writing Faster

The ability to write quickly and efficiently has become an indispensable skill. Whether you're a student burning the midnight oil to finish an essay,...

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While debates about words like 'irregardless' or 'impactful' may continue, they serve as reminders of the fluid nature of language.

2 min read

Is 'funnier' a word? And other linguistic debates

The English language is full of surprises, and even native speakers sometimes find themselves questioning the legitimacy of certain words. In this...

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By understanding how compound words develop and incorporating them into your marketing strategies, you can communicate ideas clearly.

3 min read

Compound Words: What They Are, How They Develop, and Their Role in Marketing

Compound words are an essential part of the English language, evolving over time to reflect new concepts, technologies, and cultural shifts. In...

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Analogies are a powerful tool in both storytelling and communication.

2 min read

What is an Analogy?

An analogy is a comparison between two things, often to explain or clarify something unfamiliar by relating it to something more familiar. It helps...

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By recognizing the potential influence of writing on our minds, we can become more discerning readers and more responsible writers

2 min read

Mind Control and the Art of Writing

In the realm of human cognition, few concepts are as intriguing and controversial as mind control. While often associated with science fiction or...

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Proofreading is more than just a final check—it's an integral part of the writing process that can elevate your work from good to great.

4 min read

The Ultimate Guide to Proofreading

In the world of writing, whether it's for business, academia, or creative pursuits, the difference between good and great often comes down to one...

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Explore how attention and focus systems in the brain can boost your productivity and creativity.

1 min read

The Psychology of Focus: Unlocking Creativity and Productivity

"The secret of getting ahead is getting started. The secret of getting started is breaking your complex overwhelming tasks into small manageable...

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News or storytelling? Explore how emotional manipulation in journalism affects our understanding of events.

2 min read

The Emotional Manipulation of News

We seek stories that stir our emotions. We crave excitement, empathy, and even fear from our novels and movies. Storytellers excel at eliciting these...

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When learning to overcome writer’s block, it's useful to consider the brain's incredible capacity for creativity.

2 min read

Overcome Writer’s Block with Neuroscience

Our unique neuronal connections enable us to create literature, art, and complex ideas. Understanding how these brain functions work can provide...

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gen z

4 min read

A Guide to Grammar for the Gen Z Squad

Gen Z, also known as those who came into the world from 1997 to 2012 (stretching to 2015 because, as we'll dive into with their linguistic quirks,...

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tv pop art style

5 min read

Lessons for Writers from Iconic Sitcoms

You know why you love sitcoms? Writers. Writers make sitcoms worth watching (and the world go round, but that's obviously our biased opinion).

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alien pop art style

3 min read

Alien Advice Column

Welcome to an Extraterrestrial Expedition of Imagination!

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girl pop art style

2 min read

Metaphor Mania: Crafting Short Stories Based on Everyday Idioms

Metaphors are the spices of language, enriching our communication by infusing it with vivid imagery and underlying meanings.

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Writing Copy People Care About

3 min read

Writing Copy People Care About

Think about the last time you did the research for a potential purchase. Let’s say you needed a new washing machine or vacuum cleaner and were...

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Taking a Step Back

2 min read

Taking a Step Back

Just like athletes need to train physically, copywriters train mentally. Being someone who enjoys both physical and mental workouts, I discovered a...

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Writing Exercises for Creativity

4 min read

Writing Exercises for Creativity

Writers have to be creative on demand. To succeed in this inherently creative profession, it’s important to practice!

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