3 min read
Managing Your Crawl Budget
Let’s talk about small vs. large website SEO.
Blogging is great. But a blog is way more than an online editorial, info hub or brand positioning opportunity. Writing a blog is a huge opportunity to drive organic traffic to your site. You do this by optimizing your blog for SEO.
The challenge is that this can feel very dry and robotic. After all, SEO copy is literally writing for the Google bots (or their redheaded stepchildren, the Bing bots). Good SEO copy doesn't feel like an unrelated series of keywords. Topic clusters (the heart of pillar writing) is a concept you can apply to your blog structure to find blog topics that also help your SEO.
Here's how it works.
If you have industry leaders, you could check those out. If you know who you are online competitors are (a practice you should already have employed when creating your SEO keyword strategy), use those. Once you get a list of topical ideas, you can move onto step two.
Maybe you'll do one blog a week. This process should be repeated with every new blog topic.
What you will do is start Googling your blog topic: "how to find blog topics" or what have you.
Doing this will also help you decide what your H1 or blog title will be. What you thought would work may have SERP numbers that don't work for your website.
Read (or at least skim) the general content that is in the SEO blogs you earmarked for competition. Don't plagiarize but consider the concepts they're covering as you create your own copy. Another important note is that you want to offer more value. Assess what they're missing: should you include infographics, expert sources, cross-link to good video content? What can you do that they aren't doing?
Once you have the SEO keywords and H1 you're going to use, you will organize the rest of your copy into H2s and paragraph blocks. To further optimize, make sure you do plenty of cross-posting and align with a solid inbound and outbound linking strategy.
Want some training? I have a lot of resources on this. SEO blogging is something my team and I do every single week for dozens of clients. We know how to get you on the map. Our system will work.
3 min read
Let’s talk about small vs. large website SEO.
3 min read
While you’ll find plenty of SEO tips and tricks to get in the top results for a search, what Google really wants from writers is what they call...
5 min read
Oh, Google. What would we do without you?