Google's 'Frightgeist' Tool Unveils Halloween Trends

Since its inception, Google's 'Frightgeist' has become a seasonal benchmark, detailing annual Halloween trends via search data.

The 2023 update highlights a surge in Barbie movie-themed costumes. Frightgeist not only reflects pop culture phenomena but also aids marketers in understanding consumer interests, influencing SEO strategies by identifying trending keywords and themes.

Dive into the interactive map for a breakdown of costume trends by region and let the 'Costume Wizard' spark last-minute ideas.

Beyond the festivities, Frightgeist's historical data serves as a valuable reference for crafting relevant, SEO-optimized content that resonates with current interests.