2 min read

Trending Sounds on TikTok and Instagram

Trending Sounds on TikTok and Instagram

In the expansive world of social media, audio has taken on a life of its own.

Trending sounds have become the heartbeat of platforms like TikTok and Instagram, creating a cultural pulse that defines online engagement.

In this article, we cover the phenomenon of trending sounds, how to discover them, and strategies to leverage them for your own content.

Defining Trending Sounds

Trending sounds refer to audio snippets that gain massive popularity and recognition on social media platforms. These sounds can be music, spoken words, dialogues from movies or TV shows, or any audible content that captures the imagination of users.

Discovering Trending Sounds

Here's how to discover trending sounds.

Platform's Audio Library

TikTok and Instagram offer expansive audio libraries. Explore the "Discover" or "Sounds" section to find trending and popular sounds.

Hashtags and Challenges

Keep an eye on trending hashtags and challenges, as they often incorporate specific sounds.

Influencer Content

Influencers frequently use trending sounds in their content. Follow popular creators to stay updated.

Explore Pages

Both platforms have explore pages where you can find trending content, including sounds.

Categories of Trending Sounds

Trending sounds doesn't mean you're stuck with music or top hits, even. They come in a variety pack.

Music Hits

Current chart-topping songs or throwback hits often become trending sounds.

Catchy Catchphrases

Quirky dialogues or catchphrases from movies, TV shows, or viral videos can gain traction.

Sound Effects

Unique sound effects or ambient noises can become popular for their versatility.

Narratives and Storytelling

Engaging narratives or storytelling snippets can captivate audiences.


Duration of Trending Sounds

Trending sounds' lifespans vary. Some enjoy a brief surge in popularity, while others become evergreen classics.

Generally, a trending sound's peak lasts a few weeks, but its impact can linger longer.

Leveraging Trending Sounds in Reels and TikTok Videos

Here's how to take advantage of this dynamic in your social media strategy.

  1. Stay Current: Be vigilant about emerging trends and sounds to stay ahead of the curve.

  2. Align with Brand: Use trending sounds that align with your brand's tone and messaging.

  3. Creativity is Key: Add your unique twist to trending sounds to stand out.

  4. Combine Sounds: Mix and match trending sounds for a fresh take that hasn't been done before.

  5. Challenges and Hashtags: Participate in challenges associated with trending sounds to increase discoverability.

  6. Tell Stories: Craft narratives using trending sounds to engage viewers and evoke emotions.

  7. Lip Syncs and Duets: Incorporate trending sounds into lip syncs or duets for interactive engagement.

  8. Showcase Products: If appropriate, incorporate trending sounds to showcase products or services.

Trending Sounds: A Cool Piece of the Puzzle

Trending sounds have the power to elevate your content, amplifying reach and engagement. Stay attuned to the trends, experiment with different approaches, and infuse your own creativity to truly harness the potential of trending sounds.

Whether you're a TikTok enthusiast or an Instagram aficionado, riding the wave of trending sounds can take your content to new heights in the dynamic landscape of social media.

Want to grow on social? Connect with the Hire a Writer team anytime.

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