Best Marketing Project Management Software, Tools, & Platforms

Many project management tools are designed to manage projects for every industry.

For this reason, most project management tools are not the best fit for marketing use cases. Imagine software that manages construction projects, human resources projects, and marketing projects.

Tools like these manage tasks but often leave more to be desired for marketers—such as content calendar views, kanban views, team capacity and handoff views, and stakeholder read-only views.

Only software truly designed for marketing use cases provides the best project management experiences for marketing teams.

Here's a list of the best marketing PM software.

Airtable

Airtable is a cloud-based tool for organizing projects and tracking completion Source Airtable is a cloud-based tool for building a custom project management dashboard. With this tool, you can automate processes, get notified about the status of projects, manage projects with views like kanban, grid, calendar, gallery, and timeline, and seamlessly collaborate with your team.

Airtable also has a customizable reporting feature containing charts and graphs to track the progress of your team’s work.

Monday

Monday allows the customer to manage projects, and track completion on different work loads.

Source Monday is a powerful tool that allows you to manage multiple projects, monitor performance, and update changes to projects in one place.

This tool helps you buy back your time by automating processes like project approvals. It also eliminates siloed conversations since your team can stay updated with information on their assigned tasks and track progress in a centralized location.

Asana

Asana allows teams to collaborate more efficiently and allows the user to track and manage changes Source Asana is an excellent project management tool that goes beyond assigning projects, tracking progress, and collaborating with team members.

This tool allows marketers to collaborate with guests. If you want specific projects to stay private, Asana lets you hide those projects.

With Asana, you can set projects to comment-only to prevent any team member from making accidental changes. This tool also has a pro backup feature for recovering data that you permanently deleted.

Note - we use Asana with our clients Clever Lucy and Digital Commerce Partners - both baller clients with great PM skills.

Trello

Trello allows the user to see the status of all projects Source Trello is an easy-to-use project management tool with multiple viewing options. The views help you get complete visibility on all your marketing projects.

Trello’s Butler, a no-code built-in app, recognizes repetitive tasks and suggests automating the process. You can set rules and commands and get them done with Butler. Trello integrates with apps like Slack, Email, and Jira, and it has a free and paid version with a starting price of $5 per month. 

Basecamp

Basecamp allows the user to organize tasks based on category and communicate better with teams Source Basecamp is a simple-to-use tool that allows you to create communication boards, set up to-do lists, attach files to any task, and track work progress.

You can link Google Docs, have conversations on files, do group chats with team members, schedule events, and set up recurring work on Basecamp. Basecamp also links to cloud software like Figma and Airtable.

The app has a free version, and its paid version costs $11 per month.

Wrike

Wrike allows the user to automate their organization and even use voice commands to generate automation Source Wrike has many functions, but its AI integration makes it unique.

Through a voice command, you can tell Wrike what to do, take snapshots of written text, and watch as Wrike turns it into a digital document. You also get notifications of ‘at risk’ projects. This tool supports 31 app integrations.

And with its report analytics software, you can track performance and report to higher-ups. Like other project management tools, Wrike has different views, lets teams collaborate in real-time, monitors due dates, and helps you prioritize work. It has a free version, and the professional plan starts at $9.80 per month. 

Workfront

Adobe Workfront for enterprise businesses Source Adobe Workfront is an enterprise project management tool that integrates with popular software like Slack, Jira, Salesforce, etc. Besides possessing the nice-to-have of a project management tool, Workfront has issue tracking and resource allocation features. Issue tracking allows team members to log unexpected challenges with projects or tasks.

And resource allocation helps you identify your best team members for a project, including their bandwidth.

ClickUp

This is our stop. Hire a Writer uses ClickUp.

We lurv it.

ClickUp utilizes a whiteboard feature for users to generate ideas for marketing strategy Source ClickUp is an excellent tool for task management and team collaboration. Its new Whiteboard feature allows you to create a canvas so team members can contribute ideas for your marketing projects.

ClickUp also gives you complete project visibility. You can visualize your team’s work capacity and identify those with excess or little work. This helps you shift tasks, so you don’t overburden some team members while others remain bored because of less work.

Marketing Project Manager Skills

What Skills Should A Marketing Project Manager Have?

To be successful as the project manager of a marketing project, you need a mix of soft and technical project management skills. Necessary soft skills include strong:

Written and oral communication so that everyone’s clear on project details.

Conflict resolution to quickly resolve disagreements or misunderstandings that could threaten the progress or success of a project.

Strong leadership to provide structure, keep execution streamlined, and motivate team members to do their best work.

Time management to keep yourself and everyone else moving forward. (Spoiler alert: High-impact tasks should receive the most attention.)

Subject matter expertise for a realistic idea of the project scope, a well-rounded understanding of the steps leading to the end goal, and better communication with stakeholders.

Task management to develop strategic plans of action to get the desired outcomes.

Timeline planning includes setting reasonable deadlines that allow for unexpected delays and managing stakeholder expectations.

On any given project, you’ll likely have multiple people working on different pieces of the greater whole.

Familiarity with marketing project management tools like these. 

What Are a Marketing Project Manager’s Responsibilities?

Beyond planning and assigning tasks, a project manager wears the hat of a leader and should be a few steps ahead of the team. This means you should recognize and fix problems before they become an emergency.

To run your marketing projects smoothly, here are some tasks to cater to as a project manager:

Scope

Knowing how to set a project’s limits, expectations and deadlines should be your forte as a project manager.

As the marketing project manager, you must draft the project scope, get stakeholders’ approval, ensure your team sticks to the plan during the implementation phase, and achieve all project goals before the deadline.

Prioritization

Prioritization makes project management a breeze. While marketing projects may seem overwhelming initially, the project manager sets things in motion by prioritizing and assigning tasks that provide the greatest value to the target audience and guarantee the project’s success.

Resources

A marketing project manager allocates and manages the people and technology needed to create, distribute, measure, and maximize marketing activities.

Good resource management skills are crucial to ensure funds and team members are used to the best of their abilities. Timelines It’s the project manager’s responsibility to delegate tasks set reasonable deadlines, and follow up with team members with reminders on the delivery date. You can do this with project management software, which provides real-time collaboration with your team.

Budget

A project manager must know how to budget for every project accurately. If you underbudget, you’ll put projects at risk and may miss deadlines. If you overbudget, you’ll have to put some projects on the back burner and miss out on potential results.

Communication

The ability to keep communication lines open and up-to-date with the project team and stakeholders is an essential responsibility of a marketing project manager. A hitch in communication can affect a team member’s performance and the project’s progress.

Relationship Management

To manage people, you need to be approachable. This allows your team, stakeholders, and external vendors to contribute freely and give feedback on a project. It also motivates everyone to respect your decisions as a project manager and adhere to your timelines.

Reports & Documentation

During and after a project, it’s good practice for the project manager to document processes, changes, challenges, and performance. This helps stakeholders to do data-backed performance reviews. 

The Best Marketing PM Platforms Still Need a Team

Strategy and implementation are both supported by great marketing PM, but let's be real: we humans get the job done.

If you need marketing services, hit us up.