Ross Henderson

3 min read

Rocks, Pebbles, and Sand: How to Focus on What Matters Most

Ross Henderson: Nov 9, 2023 9:56:35 AM

I’ve recently been working with a software company that has its sights set on tripling its revenue in the next three years. Unlike a lot of their...

4 min read

Copywriting Mistakes to Avoid: Common Pitfalls and How to Fix Them

Ross Henderson: Aug 28, 2023 9:46:24 AM

Copywriting is anything but easy.

4 min read

Types of Content Writing Services: What's Best for Your Business?

Ross Henderson: Jul 31, 2023 1:02:19 PM

Investing in content for your business is almost always a good decision. Whether your goal is to harness the power of SEO to attract new audiences to...

3 min read

Top Martech Companies

Ross Henderson: Jul 14, 2023 2:12:45 PM

3 min read

How to Copy Wireframe a Webpage

Ross Henderson: Jun 6, 2023 12:17:09 PM

If you’re a professional writer, there’s a good chance that you’ve already been asked to write a website for someone. If you haven’t, it’s only a...

3 min read

A Quick Guide to Site Mapping

Ross Henderson: Jun 6, 2023 12:14:12 PM

If you’ve ever been involved in designing a website, you’ll know how quickly things can get out of hand. There are dozens of pages to write,...

3 min read

How to Create a Writing Standard Operating Procedure (SOP)

Ross Henderson: May 1, 2023 1:55:58 PM

Most people think of writing as a creative pursuit. And for the most part, it is. Writers spend a lot of time alone with their thoughts, figuring out...

4 min read

How to Ghostwrite a Thought Leadership Article

Ross Henderson: Apr 11, 2023 5:56:09 PM

Today, every ambitious professional wants to be perceived as a thought leader. Thought leaders are individuals who come up with bright new ideas,...

4 min read

The Content Marketing Tech Stack: What You Need to Know

Ross Henderson: Apr 11, 2023 4:57:53 PM

From the outside looking in, it’s easy to think that to be a successful writer, all you really need is a laptop with an internet connection and a...

4 min read

How to Write Content for Accounting Firms

Ross Henderson: Apr 11, 2023 4:28:51 PM

If you’re a content writer in the accounting industry, you’re in an exciting space. After spending decades as relatively stable businesses with...

4 min read

6 Tips to Run a Successful Subject Matter Expert Interview

Ross Henderson: Apr 11, 2023 3:55:25 PM

If you’re in the business of creating content, you’ll likely find it necessary to do Subject Matter Expert (SME) interviews from time to time. As a...

4 min read

Standard Operating Procedures for Subject Matter Expert Interviews

Ross Henderson: Apr 11, 2023 3:31:03 PM

This is the first of two articles sharing our approach to SME interviews. This article explores standard operating procedures for SME interview...

4 min read

6 Types of Marketing Agencies: Key Differences

Ross Henderson: Apr 11, 2023 3:27:20 PM

Here’s a common scenario.

4 min read

How to Create a Content Plan

Ross Henderson: Apr 11, 2023 1:18:40 PM

If you’ve been tasked with creating a content plan, it can be difficult to know where to start. After all, creating these types of plans is no easy...

4 min read

How to Tell if a Writer Is a Good Fit for Your Company

Ross Henderson: Apr 11, 2023 8:58:49 AM

If you’re in the market for a new content writer to work for your company, finding the right fit is vital. Your new writer will be a steward of your...

4 min read

5 Indispensable Tools for Professional Writers

Ross Henderson: Apr 11, 2023 8:00:47 AM

Writers, like all craftspeople, are nothing without their tools. Sure, some people might say that all you really need to write is a pen and paper....

3 min read

Building Broad Knowledge and Deep Expertise: The T-Shaped Professional

Ross Henderson: Apr 11, 2023 7:44:04 AM

In any walk of life, it’s great to know a little about a lot of things. At the same time, it’s great to truly master a single craft. Balancing these...

3 min read

Brand Guidelines: What Are They, And Why Do You Need Them?

Ross Henderson: Apr 11, 2023 7:40:03 AM

If your business works with external content creators of any kind, you need brand guidelines. Building a brand takes an immeasurable amount of time...

4 min read

8 Skills All Business Writers Need

Ross Henderson: Apr 11, 2023 7:12:51 AM

Whether you’re just starting out on your writing career or are a seasoned veteran, there are certain skills you must have in order to be successful....

3 min read

4 Ways to Hire a Professional Writer

Ross Henderson: Apr 10, 2023 12:53:49 PM

Professional writers are invaluable partners. By partnering with a pro, your business can rise up the Google rankings, establish thought leadership...

4 min read

Unlocking the Value of Niches

Ross Henderson: Apr 10, 2023 12:40:56 PM

Ever heard the saying “the riches are in the niches”? The more time I spend working with successful businesses, the more I realize how true that...

4 min read

How (And Why) You Should Refresh Old Content

Ross Henderson: Apr 10, 2023 10:41:34 AM

There’s no denying that running a successful content marketing strategy requires brands to create a lot of content on an ongoing basis. Producing...

4 min read

Getting More Mileage from your Marketing: How to Recycle Content

Ross Henderson: Apr 9, 2023 10:36:52 AM

Successfully marketing any business requires a lot of effort. There are so many marketing channels out there, and each of them demand unique types of...

4 min read

How to Write a Thought Leadership Article With a Professional Writer

Ross Henderson: Apr 9, 2023 10:33:04 AM

It’s becoming increasingly important for leaders to cast themselves as a thought leader. Unlocking that perception from your colleagues and peers...

5 min read

Five Tips for Writing Short-Form Ad Copy

Ross Henderson: Apr 9, 2023 10:16:34 AM

When it comes to marketing writing, there are two distinct categories: long-form and short-form. We all know long-form well: blog articles, white...

4 min read

Four Tips for Effective Business Writing

Ross Henderson: Apr 8, 2023 10:58:42 AM

Mastering the art of writing for business audiences can transform the trajectory of your career. It’s a skill that, on the face of it, seems simple....

4 min read

Copywriting vs. Content Writing: Breaking Down the Differences

Ross Henderson: Apr 8, 2023 10:33:59 AM

Both copywriting and content writing play an important role in the marketing strategy of virtually all successful businesses. Together, they enable...

4 min read

Reinventing Your Newsletter Marketing Strategy

Ross Henderson: Apr 8, 2023 10:31:52 AM

I recently got talking to a business that made me realize that a lot of brands are approaching their newsletter marketing strategy the wrong way....

4 min read

Measuring the ROI of Content Marketing

Ross Henderson: Apr 8, 2023 10:30:30 AM

Content marketing plays an important role in any business: helping to grow your brand, supercharge your sales process, and ultimately, convert more...

4 min read

How to Use Content to Supercharge Your Sales Team

Ross Henderson: Apr 8, 2023 9:55:48 AM

Revenue growth is the number one priority for many businesses. But as we all know, driving sustained, profitable growth is far from easy. Doing so...

4 min read

Equipping Employees to Create Content

Ross Henderson: Apr 8, 2023 9:06:09 AM

Many businesses consider their people to be their most valuable assets. And with good reason: your people are the creative spark that drive...