3 min read

The Impact of Incrementalism in Content Marketing Strategy

The Impact of Incrementalism in Content Marketing Strategy

The expectations of a 21st-century audience are relentless. In this era, no one is actively seeking out your advertisements on Google.

More often than not, they aren't searching for your company or its products either.

Instead, they are on a quest for answers to their questions.

If you can provide a valuable solution, they might explore your website and content.

But even that's not guaranteed.

Building an audience in the digital age demands more than a single remarkable content piece. What goes viral today can easily be forgotten tomorrow.

So, what's the alternative to relying solely on big, attention-grabbing content "moments"?

Incremental Steps Leading to Significant Triumphs

Building a loyal audience doesn't happen overnight with one spectacular content piece.

It's the art of incrementalism, characterized by small, consistent steps rather than overnight leaps, that truly cultivates an audience.

Content creators need to establish a rhythm and cadence. Although it may seem like a modest start, it's this regularity that transforms you into a reliable media channel and publishing platform.

Small, incremental steps lay the foundation for significant victories.

Successful online influencers are few and far between because the incremental process demands patience and unwavering consistency.

Influencers who dominate specific niches didn't emerge overnight; they diligently built their online brand over months or even years, reaping the rewards in due time.

This doesn't imply delayed success, though.

Each content creator experiences "wins" along the way. A well-received post can lead to traffic spikes. However, claiming ownership of a space doesn't happen overnight. That's why the content process is an investment in the long run.

So, how can you build a successful, enduring content marketing strategy incrementally?

Research and Create Content Strategically

  1. Identify Influencers: Begin by understanding who the influencers are in your niche. Discover the authorities on specific topics and keywords within your industry. Recognize the go-to resources for your target audience. This research reveals new opportunities to expand your influence.

  2. Keyword Research: Start your week with a scan of Google Trends to identify relevant topics and keywords. Conduct a quick Google search to determine who ranks for these keyword concepts. Assess whether these keyword topics are oversaturated or if there's room for you to establish a foothold.

  3. Weekly Content Themes: Regularly look for new keyword themes for your website and select ideas for new content.

Measure Success Weekly

Building a content kingdom takes time and dedication. It's vital to continuously monitor and measure your content marketing results to ensure you're investing time and effort in the right areas.

At the end of each week, analyze your content analytics and compare the performance to the previous week. If you lack dedicated software tools, use a spreadsheet to scrutinize content metrics such as views, engagement, shares, and more.

Weekly tracking will provide insights into what resonates with your audience. Strive to make today's content as exceptional as last week's best-performing piece. Continuously assess your progress, retaining what works and discarding what doesn't.

These small, incremental adjustments over time will help you refine your content marketing strategy.

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Create a Realistic Editorial Calendar

Plan your content marketing strategy based on the resources available. Rather than attempting to be everywhere at once, consider what you can create with your existing resources to maximize your return on investment.

This may involve outsourcing or finding creative solutions to resource limitations. It's more advantageous to excel in one area or content type than to have a mediocre presence everywhere.

Discipline and Consistency Drive Results

Successful content creators understand the importance of discipline and consistency.

When they commit to publishing a newsletter every Monday morning or posting blogs on specific days, they stick to it.

This reliability turns them into a trusted media channel, encouraging readers to return due to the habit, quality, and consistency of the content.

To thrive in the digital content landscape, your primary question shouldn't be, "How can we create something incredibly popular?" Instead, focus on, "How can we consistently produce valuable content over time?"

Embrace Incremental Steps

It's perfectly acceptable to start small with content marketing. Make one commitment to your audience and follow through. Once you've mastered one promise, make another, then another, until you've built a comprehensive digital marketing strategy.

Here are some quick wins to significantly boost your content output over time:

  • Curate content by sharing relevant industry articles, videos, etc., to reduce the need to create content from scratch.

  • Invite influencers and thought leaders to contribute guest posts to your website and social channels.

  • Create "Expert Roundup" blog posts that compile advice on specific topics from industry leaders.

  • Develop templates for quote graphics, infographics, list posts, etc., to enhance productivity and maintain brand consistency.

  • Utilize scheduling tools like Hootsuite or HubSpot to plan content distribution, freeing up time for other essential tasks.

Remember, you can't do everything at once. It's more effective to start small, establish consistency with one or two content types per week, and gradually introduce more content over time.


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