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The Essence of Digital Copywriting
Web copywriting the process of creating engaging online material, including website content, advertising text, social media updates, and various...
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Monthly content drop — Templates, reports, business content ideas, and more.
1 min read
Web copywriting the process of creating engaging online material, including website content, advertising text, social media updates, and various...
3 min read
Struggling with writer's block or in need of valuable information? Google Docs' Explore tool is here to help you generate ideas and enhance your...
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The expectations of a 21st-century audience are relentless. In this era, no one is actively seeking out your advertisements on Google. More...
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Continuing from our previous article that unpacked the intricate relationship between language and audience engagement, we now turn our attention...
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In the pursuit of holding an audience's undivided attention, various players across industries share a common goal.
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To achieve tangible results such as increased sales or heightened brand recognition, it's essential to raise the bar beyond content that is merely...
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All journalists are writers, but not all writers are journalists. It’s easy to use the term “writer” as a catch-all when it comes to any writing...
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In marketing, content is king—especially SEO content. Whether you're a small business owner or a marketer at a large corporation, you should not...
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In an era marked by economic volatility and dynamic business landscapes, content creation has emerged as a cornerstone of successful marketing...
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Are you on the cusp of launching your new business venture? A well-crafted press release can be a valuable tool to introduce your business to the...
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Investing in content for your business is almost always a good decision. Whether your goal is to harness the power of SEO to attract new audiences to...
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Is it time for you to hire a freelance writer? Maybe you’ve been able to get away with writing your own marketing emails or web copy for a while but...
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Long-form copy is just what it sounds like: a long form version of a standard article of piece of information. There’s this idea that adults don’t...
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Writers. Creative. Expressive. Maybe a little sensitive. If you work with writers, it’s important to understand how to facilitate their growth. This...
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Most people think of writing as a creative pursuit. And for the most part, it is. Writers spend a lot of time alone with their thoughts, figuring out...
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Today, every ambitious professional wants to be perceived as a thought leader. Thought leaders are individuals who come up with bright new ideas,...
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From the outside looking in, it’s easy to think that to be a successful writer, all you really need is a laptop with an internet connection and a...
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January can be full of new hope or lazily dashed dreams.
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If you’re a content writer in the accounting industry, you’re in an exciting space. After spending decades as relatively stable businesses with...
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If you’re in the business of creating content, you’ll likely find it necessary to do Subject Matter Expert (SME) interviews from time to time. As a...
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I recently wrote my first non-fiction book. Like, an actual book that was nearly 60,000 words. It was a dream come true. All those years ago when I...
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There’s a wild journey most people undertake to become full time writers. For most of us, it wasn’t a point A to Z.
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If you’re in the market for a new content writer to work for your company, finding the right fit is vital. Your new writer will be a steward of your...
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Whether you’re just starting out on your writing career or are a seasoned veteran, there are certain skills you must have in order to be successful....
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Professional writers are invaluable partners. By partnering with a pro, your business can rise up the Google rankings, establish thought leadership...
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Let’s be honest; content for tech companies can get pretty dull. Customers shopping around for the perfect piece of hardware or software often feel...