5 min read
Writing Team: May 24, 2024 2:26:37 PM
One of the most intriguing sessions at Content Marketing World was given by Derek Thompson, a writer for The Atlantic and author of Hit Makers: How...
1 min read
Writing Team: Nov 3, 2023 4:18:34 PM
Web copywriting the process of creating engaging online material, including website content, advertising text, social media updates, and various...
3 min read
Writing Team: Oct 25, 2023 4:17:58 PM
Struggling with writer's block or in need of valuable information? Google Docs' Explore tool is here to help you generate ideas and enhance your...
3 min read
Writing Team: Sep 7, 2023 8:52:38 AM
The expectations of a 21st-century audience are relentless. In this era, no one is actively seeking out your advertisements on Google. More often...
2 min read
Writing Team: Aug 23, 2023 4:59:12 PM
Continuing from our previous article that unpacked the intricate relationship between language and audience engagement, we now turn our attention to...
2 min read
Writing Team: Aug 23, 2023 4:50:14 PM
In the pursuit of holding an audience's undivided attention, various players across industries share a common goal.
3 min read
Writing Team: Aug 22, 2023 10:43:27 AM
To achieve tangible results such as increased sales or heightened brand recognition, it's essential to raise the bar beyond content that is merely...
3 min read
Emma Goldhaber: Aug 18, 2023 3:50:24 PM
All journalists are writers, but not all writers are journalists. It’s easy to use the term “writer” as a catch-all when it comes to any writing...
2 min read
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Angela Wyatt: Aug 18, 2023 3:31:01 PM
In marketing, content is king—especially SEO content. Whether you're a small business owner or a marketer at a large corporation, you should not...
2 min read
Writing Team: Aug 17, 2023 8:19:33 AM
In an era marked by economic volatility and dynamic business landscapes, content creation has emerged as a cornerstone of successful marketing...
3 min read
Megan Schutz: Aug 16, 2023 10:02:10 AM
Are you on the cusp of launching your new business venture? A well-crafted press release can be a valuable tool to introduce your business to the...
4 min read
Ross Henderson: Jul 31, 2023 1:02:19 PM
Investing in content for your business is almost always a good decision. Whether your goal is to harness the power of SEO to attract new audiences to...
4 min read
Amy Williams: Jul 14, 2023 2:28:37 PM
Is it time for you to hire a freelance writer? Maybe you’ve been able to get away with writing your own marketing emails or web copy for a while but...
6 min read
Joy Youell: May 23, 2023 3:18:08 PM
Long-form copy is just what it sounds like: a long form version of a standard article of piece of information. There’s this idea that adults don’t...
4 min read
Joy Youell: May 16, 2023 2:18:54 PM
Writers. Creative. Expressive. Maybe a little sensitive. If you work with writers, it’s important to understand how to facilitate their growth. This...
3 min read
Ross Henderson: May 1, 2023 1:55:58 PM
Most people think of writing as a creative pursuit. And for the most part, it is. Writers spend a lot of time alone with their thoughts, figuring out...
4 min read
Ross Henderson: Apr 11, 2023 5:56:09 PM
Today, every ambitious professional wants to be perceived as a thought leader. Thought leaders are individuals who come up with bright new ideas,...
4 min read
Ross Henderson: Apr 11, 2023 4:57:53 PM
From the outside looking in, it’s easy to think that to be a successful writer, all you really need is a laptop with an internet connection and a...
5 min read
Joy Youell: Apr 11, 2023 4:45:38 PM
January can be full of new hope or lazily dashed dreams.
4 min read
Ross Henderson: Apr 11, 2023 4:28:51 PM
If you’re a content writer in the accounting industry, you’re in an exciting space. After spending decades as relatively stable businesses with...
4 min read
Ross Henderson: Apr 11, 2023 3:55:25 PM
If you’re in the business of creating content, you’ll likely find it necessary to do Subject Matter Expert (SME) interviews from time to time. As a...
3 min read
Amy Williams: Apr 11, 2023 1:24:16 PM
I recently wrote my first non-fiction book. Like, an actual book that was nearly 60,000 words. It was a dream come true. All those years ago when I...
4 min read
Joy Youell: Apr 11, 2023 1:16:34 PM
There’s a wild journey most people undertake to become full time writers. For most of us, it wasn’t a point A to Z.
4 min read
Ross Henderson: Apr 11, 2023 8:58:49 AM
If you’re in the market for a new content writer to work for your company, finding the right fit is vital. Your new writer will be a steward of your...
4 min read
Ross Henderson: Apr 11, 2023 7:12:51 AM
Whether you’re just starting out on your writing career or are a seasoned veteran, there are certain skills you must have in order to be successful....
3 min read
Ross Henderson: Apr 10, 2023 12:53:49 PM
Professional writers are invaluable partners. By partnering with a pro, your business can rise up the Google rankings, establish thought leadership...
3 min read
Sanders Reese: Apr 8, 2023 10:22:17 AM
Let’s be honest; content for tech companies can get pretty dull. Customers shopping around for the perfect piece of hardware or software often feel...
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