The new year brings a fresh start, renewed energy, and for many small businesses lofty goals. Chances are social media will play a role in your overall marketing strategy this year, so it pays to get started on the right foot. Here are five ways to ensure that your social media strategy is on the mark in 2023.
While you are looking forward, the first step should be to look back at 2022 and conduct an audit. I’m not trying to be Debbie Downer, there is real value in understanding what worked and what didn’t over the last 12 months. Here are some common questions that I ask my clients when conducting a social media audit:
Keep in mind that each data point can help you chart a course for 2023. The deeper you go into the analytics, the better understanding you will have of your audience and the messaging needed to reach them consistently.
Unless you have been on a remote island for the past few years, chances are you know that video is quickly becoming the king of content marketing. Facebook & Instagram reels, TikTok, and more are dominating the social media marketing landscape. The average person consumes just under 7 hours of video online each week, a number that will undoubtedly rise in 2023.
You might not have the resources, or budget, to hire a professional videographer, and that is OK. Meaningful video content can just as easily be filmed from a smartphone and directly uploaded to the platform of your choice. The challenge is that filming even a short clip takes time and resources. Even if you only post one video each week, focus on consistency. That little investment can pay huge dividends.
I am a firm believer that people do business with people, and are repeat customers with people that they like. If you change nothing else in your social media strategy in 2023, I encourage you to take more of a personal touch. This means posting meaningful content from your personal page and connecting it back to your business. Sharing an insightful article or post that your product or service can address can be a great way to show that you care about your customers and will help generate conversations and engagement.
TikTok is the fastest-growing social media platform, now with over 1 billion users worldwide. Even if you aren’t planning on advertising your business on the platform, it can be a great place to generate ideas for content, and see what customers are saying about your product or that of a direct competitor.
Brands are seeing exponential growth on the platform, much of which can be done with organic content. This is largely due to the fact you may already have a support network on the platform that will immediately engage with content. Even if your primary audience isn’t GenZ (which makes up over 75% of the user base) they are far from the only ones on the app. And if you followed the previous tip, you will already have video content that can help you get started.
Just cutting your teeth on this platform? Our TikTok maven Taylor has a guide for you. Read this: How to Make a TikTok: The Absolute Beginner's Guide
No matter the number of social media platforms that choose to leverage in 2023, creating a cohesive brand across them should be a priority. Regardless of where your audience finds you, they should immediately know who you are, what you offer, and how they can learn more. A common mistake that many business owners make is failing to create curated, professional pages for their business.
I will be the first to admit that there is merit in posting from your personal page, but you need somewhere to direct your customers. If they have to scroll through weeks worth of soccer and gymnastics photos on your personal page to find that one post where you mentioned your business you are much less likely to get them deeper into the sales funnel.