SEO BLOG

Get strategic about search, ranking factors, and digital marketing initiatives that put organic first.

SEO INSIDER

Monthly knowledge drop - what you need to know about Google updates and more.

Google Search Console

google human language

2 min read

How Does Google Search Understand Human Language?

Billions of searches are conducted every day. Google stands as the unrivaled gatekeeper to a wealth of information. Have you ever wondered how this...

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ymyl

1 min read

Understanding YMYL Websites and Google's Scrutiny

Google doesn't apply a uniform standard across all sites.

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quality google search

1 min read

Quality Impacts Almost All Aspects of Google Search

The latest episode of Google's Search Off the Record podcast provides fascinating insights into how quality plays a crucial role across Search. From...

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ai and teens

1 min read

Google Brings New AI Search Experience to U.S. Teens

Google recently announced plans to extend its AI-powered search feature, Search Generative Experience (SGE), to U.S. teenagers aged 13-17. This comes...

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topical authority

3 min read

Let's Get Topical (Authority, That Is)

Google's relentless pursuit of delivering valuable content makes topical authority more important than ever before.

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girl walking to a local business local SEO

3 min read

Mastering Local SEO

Local businesses are discovering the power of local SEO to attract nearby customers and boost their online presence. Local SEO goes beyond...

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error sign

3 min read

Google Search Console Errors

Ever wondered about those pesky errors you come across while dealing with websites? You're not alone.

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keywords cubism style

3 min read

Future-Proof Keyword Research: Adapting to Modern SEO Realities

SEO is constantly evolving, and with it, the strategies that drive success. One major transformation is the shift from a narrow focus on search...

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sad woman cubism style

2 min read

Google's Explanation for Low Rankings Despite Good SEO

When it comes to the enigmatic world of SEO, a conundrum often arises: why does a well-optimized site fail to secure a high ranking, even in the face...

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face cubism style

3 min read

Unlocking Position Zero: Featured Snippets in Google Knowledge Center

In search engine optimization (SEO), securing a coveted spot on the first page of search results has long been the goal. However, with new AI...

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crazy face cubism style

2 min read

What is Semantic Search?

One significant evolution in the SEO landscape is the concept of semantic search. This revolutionary approach is transforming how search engines...

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woman starry cubism style

2 min read

Google's Bard: AI-Powered SERP

Google's Bard. Is it awesome? is it awful?

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twins cubism style

2 min read

SEO Challenges: Addressing Duplicate Content, Canonicals, and Pagination

In the ever-evolving landscape of search engine optimization (SEO), website owners and marketers often encounter challenges that can impact their...

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3 min read

Google Tag Manager: Make Your Life Easy

In the ever-expanding digital landscape, data-driven decision-making is vital for businesses to succeed.

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collage of musical instruments cubism style

2 min read

Decoding Google's Ranking Factors

Google's search algorithm is a complex and ever-evolving system that determines the ranking of websites in search engine results pages (SERPs).

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brand logo abstract cubism style

5 min read

SEO and Branding

SEO is a unique animal. It can be hard to connect the dots between search engine marketing and search engine optimization and the rest of branding or...

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An Overview of Google SGE

3 min read

An Overview of Google SGE

Google is making great strides when it comes to incorporating AI in the search experience. Recently, the company launched Google Search Labs which...

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Mastering Search: Understanding Page Experience and Helpful Content

2 min read

Mastering Search: Understanding Page Experience and Helpful Content

While you’ll find plenty of SEO tips and tricks to get in the top results for a search, what Google really wants from writers is what they call...

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A Guide to Power Googling

4 min read

How to Google: A Guide to Power Googling

Oh, Google. What would we do without you?

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SEO FAQs

5 min read

SEO FAQs

There’s no shortage of questions in SEO, but answers you can trust? Those are in short supply.

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5 Ways to Use Google Search Console to Improve SEO

5 min read

5 Ways to Use Google Search Console to Improve SEO

Unless you’re really lucky or working with an experienced SEO copywriter, you won’t publish a new blog post on your website and see it skyrocket to...

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