SOCIAL MEDIA MARKETING BLOG

It's (not) all about pop-u-lar.

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Research

likes and engagement metrics social media

2 min read

Likes and Engagement Metrics: Public Opinion in the Age of Social Media

Picture of Writing Team Writing Team: Sep 14, 2023 12:22:37 PM

Social media has changed the way we communicate, connect, and consume information. Likes, comments, and shares have become the currency of...

Social Media Audience Research Data News
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instagram influencer

2 min read

How to Tell if an Instagram Influencer Bought Followers

Picture of Writing Team Writing Team: Sep 8, 2023 4:22:52 PM

In 2022, 49% of influencers bought followers. Yes, for real.

Social Media Marketing Research
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tiktok ads

3 min read

TIKTOK Expands Search Ad Opportunities for All Advertisers

Picture of Writing Team Writing Team: Aug 22, 2023 2:58:26 PM

TikTok is introducing a significant change to its advertising landscape. Brands, including notable names like Clinique UK and DIBS Beauty, now have...

Social Media Research Ads TikTok Google Analytics
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