SOCIAL MEDIA MARKETING BLOG

It's (not) all about pop-u-lar.

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Monthly content drops with templates, frameworks, tips, and more.

Research

From the early days of bulletin board systems to the emergence of platforms like TikTok and Clubhouse, social media has transformed the way we communicate.

3 min read

When Was Social Media Invented?

Social media has become an integral part of our daily lives, connecting us with friends, family, and the world at large. But when did this digital...

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Study by Memo finds no significant link between social media engagement and news article readership.

2 min read

Study Finds No Link Between Social Media Engagement and Content Readership

A recent study by Memo reveals that social media engagement does not significantly correlate with content readership for news publishers. This...

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gen z online spending

2 min read

E.l.f., Nike, and Chick-fil-A Maintain Top Spots as Teens' Favorite Brands

In Piper Sandler's 46th semi-annual "Taking Stock With Teens" report, the preferences of teenagers for brands in the cosmetics, apparel, footwear,...

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paid social media services

1 min read

User Perceptions of Paid Social Media Services

The landscape of social media is evolving as platforms like Twitter, Facebook, Instagram, and Snapchat introduce paid subscription services (Twitter...

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likes and engagement metrics social media

2 min read

Likes and Engagement Metrics: Public Opinion in the Age of Social Media

Social media has changed the way we communicate, connect, and consume information. Likes, comments, and shares have become the currency of validation...

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instagram influencer

2 min read

How to Tell if an Instagram Influencer Bought Followers

In 2022, 49% of influencers bought followers. Yes, for real.

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tiktok ads

3 min read

TIKTOK Expands Search Ad Opportunities for All Advertisers

TikTok is introducing a significant change to its advertising landscape. Brands, including notable names like Clinique UK and DIBS Beauty, now have...

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