--- title: SOCIAL MEDIA MARKETING BLOG | Research description: Research | Ahh, social. If you're good at it, you can have a major career. We've got a lot of specialists who can help you out - visit the social media marketing blog from HAW to learn more! --- [Skip to the main content.](https://www.hireawriter.us/social/tag/research#main-content) [![Untitled design (90)](https://www.hireawriter.us/hs-fs/hubfs/Untitled%20design%20(90).png?width=500&height=500&name=Untitled%20design%20(90).png "Untitled design (90)")](http://hireawriter.us) [![Untitled design (90)](https://www.hireawriter.us/hs-fs/hubfs/Untitled%20design%20(90).png?width=500&height=500&name=Untitled%20design%20(90).png "Untitled design (90)")](http://hireawriter.us) - [FOR BUSINESSES](https://www.hireawriter.us/for-businesses) - [SEO COPYWRITING](https://www.hireawriter.us/seo-copywriting) - [SOCIAL MEDIA CONTENT](https://www.hireawriter.us/social-media-services) - [WEBSITE COPYWRITING](https://www.hireawriter.us/website-copywriting) - [LEAD GEN COPYWRITING](https://www.hireawriter.us/lead-generation-copywriting) - [MARKETING STRATEGY](https://www.hireawriter.us/marketing-strategy) - [FOR AGENCIES](https://www.hireawriter.us/agency-partnership) - [WHITE LABELED COPYWRITING](https://www.hireawriter.us/white-labeled-copywriting) - [FRACTIONAL SEO LEADERSHIP](https://www.hireawriter.us/fractional-seo-leadership) - [TECHNICAL SEO](https://www.hireawriter.us/technical-seo) - [TRAINING](https://www.hireawriter.us/training) - [ABOUT HAW](https://www.hireawriter.us/about) - [JOBS](https://www.hireawriter.us/hire-a-writer-jobs) - [LEARN](https://www.hireawriter.us/learn) - [LEARN SEO](https://www.hireawriter.us/seo) - [LEARN BUSINESS CONTENT](https://www.hireawriter.us/business) - [LEARN SOCIAL MEDIA](https://www.hireawriter.us/social) - [LEARN STORYTELLING](https://www.hireawriter.us/storytelling) - [LEARN CREATIVE WRITING](https://www.hireawriter.us/creative) - [LEARN TECHNICAL WRITING](https://www.hireawriter.us/technical-content) - [LEARN FREELANCE WRITING](https://www.hireawriter.us/freelance) - [CONTACT](https://www.hireawriter.us/contact) Search Toggle Menu Search Toggle Menu - [FOR BUSINESSES](https://www.hireawriter.us/for-businesses) - [SEO COPYWRITING](https://www.hireawriter.us/seo-copywriting) - [SOCIAL MEDIA CONTENT](https://www.hireawriter.us/social-media-services) - [WEBSITE COPYWRITING](https://www.hireawriter.us/website-copywriting) - [LEAD GEN COPYWRITING](https://www.hireawriter.us/lead-generation-copywriting) - [MARKETING STRATEGY](https://www.hireawriter.us/marketing-strategy) - [FOR AGENCIES](https://www.hireawriter.us/agency-partnership) - [WHITE LABELED COPYWRITING](https://www.hireawriter.us/white-labeled-copywriting) - [FRACTIONAL SEO LEADERSHIP](https://www.hireawriter.us/fractional-seo-leadership) - [TECHNICAL SEO](https://www.hireawriter.us/technical-seo) - [TRAINING](https://www.hireawriter.us/training) - [ABOUT HAW](https://www.hireawriter.us/about) - [JOBS](https://www.hireawriter.us/hire-a-writer-jobs) - [LEARN](https://www.hireawriter.us/learn) - [LEARN SEO](https://www.hireawriter.us/seo) - [LEARN BUSINESS CONTENT](https://www.hireawriter.us/business) - [LEARN SOCIAL MEDIA](https://www.hireawriter.us/social) - [LEARN STORYTELLING](https://www.hireawriter.us/storytelling) - [LEARN CREATIVE WRITING](https://www.hireawriter.us/creative) - [LEARN TECHNICAL WRITING](https://www.hireawriter.us/technical-content) - [LEARN FREELANCE WRITING](https://www.hireawriter.us/freelance) - [CONTACT](https://www.hireawriter.us/contact) [Facebook](https://www.facebook.com/Hireawriteronline) [Instagram](https://www.instagram.com/joywriteryouell/) [Linkedin](https://www.linkedin.com/company/hireawriter/) [X](https://www.hireawriter.us/social/tag/research#0) [YouTube](https://www.youtube.com/channel/UC8sZOTANgCCjtn29m4J0Z6A) [Medium](https://medium.com/hireawriter) [Tiktok](https://www.tiktok.com/@joyyouell) [Pinterest](https://www.pinterest.com/joyfromhireawriter/) # SOCIAL MEDIA MARKETING BLOG #### It's (not) all about pop-u-lar. ##### NEW LIST, WHO 'DIS? Monthly content drops with templates, frameworks, tips, and more. ### Research [![YouTube's new Culture & Trends Report reveals virtual creators have moved beyond novelty to mainstream acceptance, with VTubers and virtual artists generating over 50 billion annual views and dominating monetization metrics.](https://www.hireawriter.us/hs-fs/hubfs/HAW%20blog%20-%202025-04-21T163806.252.png?width=1080&height=864&name=HAW%20blog%20-%202025-04-21T163806.252.png)](https://www.hireawriter.us/social/youtube-publishes-new-insights-into-the-rise-of-virtual-influencers) 3 min read #### [YouTube Publishes New Insights Into the Rise of Virtual Influencers](https://www.hireawriter.us/social/youtube-publishes-new-insights-into-the-rise-of-virtual-influencers) ![Picture of Writing Team](https://www.hireawriter.us/hs-fs/hubfs/HAW%20Logo%20T%20%26%20White%20square-3.png?width=30&name=HAW%20Logo%20T%20%26%20White%20square-3.png) [Writing Team](https://www.hireawriter.us/social/author/writing-team): Apr 21, 2025, 4:41:44 PM The virtual creator landscape has undergone a seismic transformation in recent years, evolving from niche curiosity to mainstream cultural... [Social Media](https://www.hireawriter.us/social/tag/social-media) [Research](https://www.hireawriter.us/social/tag/research) [Influencers](https://www.hireawriter.us/social/tag/influencers) [READ NOW](https://www.hireawriter.us/social/youtube-publishes-new-insights-into-the-rise-of-virtual-influencers) [![Learn how to evaluate content performance, brand consistency, audience engagement, and ROI across platforms with expert frameworks and actionable insights.](https://www.hireawriter.us/hs-fs/hubfs/HAW%20blog%20(75)-2.png?width=1080&height=864&name=HAW%20blog%20(75)-2.png)](https://www.hireawriter.us/social/the-complete-social-media-audit-guide-for-2025) 16 min read #### [The Complete Social Media Audit Guide for 2025](https://www.hireawriter.us/social/the-complete-social-media-audit-guide-for-2025) ![Picture of Writing Team](https://www.hireawriter.us/hs-fs/hubfs/HAW%20Logo%20T%20%26%20White%20square-3.png?width=30&name=HAW%20Logo%20T%20%26%20White%20square-3.png) [Writing Team](https://www.hireawriter.us/social/author/writing-team): Mar 10, 2025, 3:55:08 PM Your brand's social media presence is no longer just one aspect of your marketing strategy—it's often the primary touchpoint for customer... [Social Media](https://www.hireawriter.us/social/tag/social-media) [Research](https://www.hireawriter.us/social/tag/research) [Data](https://www.hireawriter.us/social/tag/data) [READ NOW](https://www.hireawriter.us/social/the-complete-social-media-audit-guide-for-2025) [![ The real crisis isn't misinformation or platform bias—it's the death of shared reality. ](https://www.hireawriter.us/hs-fs/hubfs/HAW%20blog%20-%202024-11-19T183102.622.png?width=1080&height=864&name=HAW%20blog%20-%202024-11-19T183102.622.png)](https://www.hireawriter.us/social/the-great-social-media-splintering) 2 min read #### [The Great Social Media Splintering](https://www.hireawriter.us/social/the-great-social-media-splintering) ![Picture of Writing Team](https://www.hireawriter.us/hs-fs/hubfs/HAW%20Logo%20T%20%26%20White%20square-3.png?width=30&name=HAW%20Logo%20T%20%26%20White%20square-3.png) [Writing Team](https://www.hireawriter.us/social/author/writing-team): Nov 26, 2024, 8:00:00 AM The landscape of social media and news consumption is undergoing a seismic shift that would have been unthinkable just a few years ago. Two major... [Social Media](https://www.hireawriter.us/social/tag/social-media) [Research](https://www.hireawriter.us/social/tag/research) [News](https://www.hireawriter.us/social/tag/news) [READ NOW](https://www.hireawriter.us/social/the-great-social-media-splintering) [![From the early days of bulletin board systems to the emergence of platforms like TikTok and Clubhouse, social media has transformed the way we communicate.](https://www.hireawriter.us/hs-fs/hubfs/HAW%20blog%20-%202024-09-11T142711.977.png?width=1080&height=864&name=HAW%20blog%20-%202024-09-11T142711.977.png)](https://www.hireawriter.us/social/when-was-social-media-invented) 3 min read #### [When Was Social Media Invented?](https://www.hireawriter.us/social/when-was-social-media-invented) ![Picture of Writing Team](https://www.hireawriter.us/hs-fs/hubfs/HAW%20Logo%20T%20%26%20White%20square-3.png?width=30&name=HAW%20Logo%20T%20%26%20White%20square-3.png) [Writing Team](https://www.hireawriter.us/social/author/writing-team): Sep 23, 2024, 5:30:00 AM Social media has become an integral part of our daily lives, connecting us with friends, family, and the world at large. But when did this digital... [Social Media](https://www.hireawriter.us/social/tag/social-media) [Research](https://www.hireawriter.us/social/tag/research) [Communication](https://www.hireawriter.us/social/tag/communication) [READ NOW](https://www.hireawriter.us/social/when-was-social-media-invented) [![Study by Memo finds no significant link between social media engagement and news article readership.](https://www.hireawriter.us/hs-fs/hubfs/HAW%20blog%20(83).png?width=1080&height=864&name=HAW%20blog%20(83).png)](https://www.hireawriter.us/social/study-finds-no-link-between-social-media-engagement-and-content-readership) 2 min read #### [Study Finds No Link Between Social Media Engagement and Content Readership](https://www.hireawriter.us/social/study-finds-no-link-between-social-media-engagement-and-content-readership) ![Picture of Writing Team](https://www.hireawriter.us/hs-fs/hubfs/HAW%20Logo%20T%20%26%20White%20square-3.png?width=30&name=HAW%20Logo%20T%20%26%20White%20square-3.png) [Writing Team](https://www.hireawriter.us/social/author/writing-team): Jul 15, 2024, 5:54:11 PM A recent study by Memo reveals that social media engagement does not significantly correlate with content readership for news publishers. This... [Social Media](https://www.hireawriter.us/social/tag/social-media) [Research](https://www.hireawriter.us/social/tag/research) [READ NOW](https://www.hireawriter.us/social/study-finds-no-link-between-social-media-engagement-and-content-readership) [![gen z online spending](https://www.hireawriter.us/hs-fs/hubfs/HAW%20blog%20-%202023-11-06T122752.246.png?width=1080&height=864&name=HAW%20blog%20-%202023-11-06T122752.246.png)](https://www.hireawriter.us/social/e.l.f.-nike-and-chick-fil-a-maintain-top-spots-as-teens-favorite-brands) 2 min read #### [E.l.f., Nike, and Chick-fil-A Maintain Top Spots as Teens' Favorite Brands](https://www.hireawriter.us/social/e.l.f.-nike-and-chick-fil-a-maintain-top-spots-as-teens-favorite-brands) ![Picture of Writing Team](https://www.hireawriter.us/hs-fs/hubfs/HAW%20Logo%20T%20%26%20White%20square-3.png?width=30&name=HAW%20Logo%20T%20%26%20White%20square-3.png) [Writing Team](https://www.hireawriter.us/social/author/writing-team): Nov 6, 2023, 12:28:04 PM In Piper Sandler's 46th semi-annual "Taking Stock With Teens" report, the preferences of teenagers for brands in the cosmetics, apparel, footwear,... [Business](https://www.hireawriter.us/social/tag/business) [Social Media](https://www.hireawriter.us/social/tag/social-media) [Research](https://www.hireawriter.us/social/tag/research) [Ads](https://www.hireawriter.us/social/tag/ads) [News](https://www.hireawriter.us/social/tag/news) [READ NOW](https://www.hireawriter.us/social/e.l.f.-nike-and-chick-fil-a-maintain-top-spots-as-teens-favorite-brands) [![paid social media services](https://www.hireawriter.us/hs-fs/hubfs/HAW%20blog%20(19).png?width=1080&height=864&name=HAW%20blog%20(19).png)](https://www.hireawriter.us/social/user-perceptions-of-paid-social-media-services) 1 min read #### [User Perceptions of Paid Social Media Services](https://www.hireawriter.us/social/user-perceptions-of-paid-social-media-services) ![Picture of Writing Team](https://www.hireawriter.us/hs-fs/hubfs/HAW%20Logo%20T%20%26%20White%20square-3.png?width=30&name=HAW%20Logo%20T%20%26%20White%20square-3.png) [Writing Team](https://www.hireawriter.us/social/author/writing-team): Oct 29, 2023, 12:03:44 PM The landscape of social media is evolving as platforms like Twitter, Facebook, Instagram, and Snapchat introduce paid subscription services (Twitter... [Social Media](https://www.hireawriter.us/social/tag/social-media) [Research](https://www.hireawriter.us/social/tag/research) [Ads](https://www.hireawriter.us/social/tag/ads) [READ NOW](https://www.hireawriter.us/social/user-perceptions-of-paid-social-media-services) [![likes and engagement metrics social media](https://www.hireawriter.us/hs-fs/hubfs/HAW%20blog%20-%202023-09-14T122213.287%20(1).png?width=1080&height=864&name=HAW%20blog%20-%202023-09-14T122213.287%20(1).png)](https://www.hireawriter.us/social/likes-and-engagement-metrics-public-opinion-in-the-age-of-social-media) 2 min read #### [Likes and Engagement Metrics: Public Opinion in the Age of Social Media](https://www.hireawriter.us/social/likes-and-engagement-metrics-public-opinion-in-the-age-of-social-media) ![Picture of Writing Team](https://www.hireawriter.us/hs-fs/hubfs/HAW%20Logo%20T%20%26%20White%20square-3.png?width=30&name=HAW%20Logo%20T%20%26%20White%20square-3.png) [Writing Team](https://www.hireawriter.us/social/author/writing-team): Sep 14, 2023, 12:22:37 PM Social media has changed the way we communicate, connect, and consume information. Likes, comments, and shares have become the currency of validation... [Social Media](https://www.hireawriter.us/social/tag/social-media) [Audience](https://www.hireawriter.us/social/tag/audience) [Research](https://www.hireawriter.us/social/tag/research) [Data](https://www.hireawriter.us/social/tag/data) [News](https://www.hireawriter.us/social/tag/news) [READ NOW](https://www.hireawriter.us/social/likes-and-engagement-metrics-public-opinion-in-the-age-of-social-media) [![instagram influencer](https://www.hireawriter.us/hs-fs/hubfs/HAW%20blog%20-%202023-09-08T162231.989%20(1).png?width=1080&height=864&name=HAW%20blog%20-%202023-09-08T162231.989%20(1).png)](https://www.hireawriter.us/social/how-to-tell-if-an-instagram-influencer-bought-followers) 2 min read #### [How to Tell if an Instagram Influencer Bought Followers](https://www.hireawriter.us/social/how-to-tell-if-an-instagram-influencer-bought-followers) ![Picture of Writing Team](https://www.hireawriter.us/hs-fs/hubfs/HAW%20Logo%20T%20%26%20White%20square-3.png?width=30&name=HAW%20Logo%20T%20%26%20White%20square-3.png) [Writing Team](https://www.hireawriter.us/social/author/writing-team): Sep 8, 2023, 4:22:52 PM In 2022, 49% of influencers bought followers. Yes, for real. [Social Media](https://www.hireawriter.us/social/tag/social-media) [Marketing](https://www.hireawriter.us/social/tag/marketing) [Research](https://www.hireawriter.us/social/tag/research) [READ NOW](https://www.hireawriter.us/social/how-to-tell-if-an-instagram-influencer-bought-followers) [![tiktok ads](https://www.hireawriter.us/hs-fs/hubfs/HAW%20blog%20-%202023-08-22T145739.954%20(1).png?width=1080&height=864&name=HAW%20blog%20-%202023-08-22T145739.954%20(1).png)](https://www.hireawriter.us/social/tiktok-expands-search-ad-opportunities-for-all-advertisers) 3 min read #### [TIKTOK Expands Search Ad Opportunities for All Advertisers](https://www.hireawriter.us/social/tiktok-expands-search-ad-opportunities-for-all-advertisers) ![Picture of Writing Team](https://www.hireawriter.us/hs-fs/hubfs/HAW%20Logo%20T%20%26%20White%20square-3.png?width=30&name=HAW%20Logo%20T%20%26%20White%20square-3.png) [Writing Team](https://www.hireawriter.us/social/author/writing-team): Aug 22, 2023, 2:58:26 PM TikTok is introducing a significant change to its advertising landscape. Brands, including notable names like Clinique UK and DIBS Beauty, now have... 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