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Sales

Learn how to build technical content that drives predictable business revenue through strategic content funnels, evergreen traffic foundations, and data-driven content clusters that convert.

4 min read

How to Build Technical Content That Actually Drives Revenue

Most technical content marketing feels like throwing spaghetti at the wall and hoping something sticks. Companies publish dozens of articles, rack up...

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Incorporating QR codes into your marketing strategy can lead to increased engagement, seamless customer interaction, and valuable insights through tracking.

4 min read

Developing QR Codes for Marketing

In recent years, QR codes have emerged as a powerful tool in marketing, offering businesses a quick and convenient way to connect customers with...

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Technology evangelism is integral to marketing to developers, engineers, and technical users.

2 min read

Understanding the Role of Technology Evangelists

Several years ago, I began speaking at developer conferences. It was a great way to learn new things while meeting people who would become valuable...

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documentation portal

2 min read

Designing Your Documentation Portal

The role of product documentation is not just about creating clear and concise content for your customers; it's also about ensuring a seamless and...

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sales documentation

3 min read

Effective Sales Documentation

Sales is often seen as an art, relying heavily on the innate talent of some salespeople (and the lack thereof in others). But what any technical or...

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