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Introducing Voice and Image Features for ChatGPT
OpenAI is enhancing ChatGPT with brand-new capabilities, namely voice and image support. These additions will provide users with more dynamic...
ChatGPT has been at the forefront of people’s minds since it was released by OpenAI at the end of 2022. By now I think we all know what ChatGPT does in terms of text generation, but the real question is, how can we get the most out of these tools?
Enter AI prompt engineering. Before ChatGPT, Bing Bard, AutoGPT, and other programs based on the same large language model, an AI prompt engineer might have seemed like a fictitious job. Now these roles are in high demand and some are even offering salaries over $300K. The goal of this blog is to go over the basics of AI prompt engineering and how it can be used for marketing.
According to ChatGPT, “an AI prompt engineer is responsible for designing and developing prompts or inputs for artificial intelligence (AI) models to generate text or responses.”
If you’ve ever used ChatGPT, you know that the quality of the response is determined by your input. It’s kind of like the saying, “Garbage in, garbage out.” If you provide a terrible prompt for the AI model (too vague, too specific, etc.) you likely won’t get the desired results.
AI prompt engineers create high-quality input prompts for tools like ChatGPT. To do so, these professionals must have an understanding of natural language processes (NLP) and they often collaborate with a company’s data science team. At the same time, they collaborate with project managers and UX designers to ensure that the resulting AI-generate content meets certain standards.
Not only do AI engineers design the prompts, but some also test and refine the models to allow for continuous growth. Essentially, by analyzing user feedback, AI prompt engineers can make adjustments to their prompts or data scientists can enhance the underlying model.
Some of the ways AI prompt engineers are useful for marketing agencies include:
For those interested in learning more about prompt engineering there are tons of resources available. Perhaps you’re a data scientist or a data analyst looking to pivot your career - check out the Prompt Engineering Guide on GitHub or Learnprompting.org to start better communicating with AI.
At Hire a Writer, we’re always looking to improve our content strategy. Therefore, we understand the value of AI prompt engineers for marketing and we’re excited to begin implementing some of the prompt engineering practices for our SEO services.
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