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Customer journey

Digital twins of customers (DToCs) are changing marketing by creating dynamic, AI-powered virtual replicas of consumers that help predict behaviors and optimize journeys.

5 min read

Digital Twin of a Customer: How It Can Help Marketers

Picture of Writing Team Writing Team: May 19, 2025 3:13:47 PM

Imagine having conversations with your ideal customers about your latest product before launching it. Not focus groups or surveys—actual interactions...

Research Data Customer journey
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Learn how to implement, scale, and optimize digital tools for better customer experiences.

2 min read

Digital Customer Service: Strategies, Tools, and How to Scale

Picture of Writing Team Writing Team: Mar 2, 2025 12:34:01 PM

Modern consumers expect seamless, fast, and efficient communication across multiple digital channels, from chatbots to social media. Businesses that...

Sales AI Technology Customer journey
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This guide covers the different types of testimonials, how to collect them, where to use them, and creative ways to make them stand out.

3 min read

Testimonial Examples: Types, Collection, and Utilization

Picture of Writing Team Writing Team: Mar 2, 2025 12:25:37 PM

Nothing sells a product or service quite like a happy customer talking about their experience. You can spend all the money in the world on ads, but a...

Sales Audience Customer journey
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Understanding whether your audience is problem-aware or solution-aware is crucial for crafting personalized, effective marketing strategies.

4 min read

Problem Aware vs. Solution Aware

Picture of Writing Team Writing Team: Oct 8, 2024 1:17:16 PM

Understanding where your target audience stands in their buying journey is critical for effective marketing. Two pivotal stages in this journey are...

Business Audience Customer journey
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