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Writing Team: Nov 25, 2024 9:13:18 AM
Customer Lifetime Value (CLV) prediction is a critical metric for businesses looking to understand their customers' long-term value. Traditional...
3 min read
Writing Team: Nov 5, 2024 5:35:19 PM
Look, I get it – you're still using last-click attribution because it's about as comfortable as that ratty college sweatshirt you refuse to throw...
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Writing Team: Oct 21, 2024 8:00:00 AM
Sustainable growth is the holy grail of success. While traditional marketing funnels have their place, forward-thinking companies are increasingly...
4 min read
Writing Team: Oct 21, 2024 7:45:00 AM
Traditional customer segmentation methods are no longer sufficient to capture the nuances of customer behavior and preferences. Enter dynamic...
4 min read
Writing Team: Oct 15, 2024 11:41:08 AM
A/B testing has become an indispensable tool for data-driven decision-making. However, the traditional frequentist approach to A/B testing has...
2 min read
Writing Team: Aug 12, 2024 12:15:00 AM
As AI continues to advance at breakneck speed, a critical gap is emerging—a lack of AI literacy. New data reveals that most organizations are falling...
2 min read
Joy Youell: Mar 22, 2024 2:31:29 PM
Take a sec and remember your last significant purchase. Was it a straightforward decision made right after discovering the product? It's more likely...
2 min read
Writing Team: Sep 1, 2023 4:34:27 PM
Zero-party data is a valuable type of information that consumers willingly and proactively share with brands. Unlike other data categories such as...
2 min read
Writing Team: Aug 29, 2023 5:44:28 PM
Hey there, fellow business owners and marketers! Ever wondered about that opt-in thing in email marketing? We've got your back with a breakdown...
2 min read
Writing Team: Aug 23, 2023 3:57:02 PM
Many executives and corporate leaders hold the belief that marketing departments should have a limited role in matters of customer privacy.
2 min read
Sanders Reese: Jul 25, 2023 9:18:48 AM
Do you ever wonder how the digital world seems to know you better than your grandma?
3 min read
Meagan Voulo: Jul 14, 2023 2:25:39 PM
I work as a full-time data scientist, but I also do a lot of freelance SEO analytics projects. In fact, my first ‘data’ role was an SEO marketing...
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