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Data

Survival Analysis offers a powerful way to enhance traditional cohort analysis, enabling businesses to predict Customer Lifetime Value

3 min read

Survival Analysis for Customer Lifetime Value Prediction

Customer Lifetime Value (CLV) prediction is a critical metric for businesses looking to understand their customers' long-term value. Traditional...

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Moving beyond last-click attribution is like graduating from using a hammer for everything to actually owning a proper toolbox.

3 min read

Advanced Attribution Modeling: Moving Beyond Last-Click with Markov Chains

Look, I get it – you're still using last-click attribution because it's about as comfortable as that ratty college sweatshirt you refuse to throw...

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Growth loop engineering represents a paradigm shift in how we approach sustainable business growth.

3 min read

Growth Loop Engineering

Sustainable growth is the holy grail of success. While traditional marketing funnels have their place, forward-thinking companies are increasingly...

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Dynamic micro-segmentation powered by machine learning represents the cutting edge of customer segmentation strategies.

4 min read

Using Machine Learning for Dynamic Micro-Segmentation

Traditional customer segmentation methods are no longer sufficient to capture the nuances of customer behavior and preferences. Enter dynamic...

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By mastering Bayesian A/B testing, you'll be equipped to navigate the complexities of modern growth marketing with greater precision and confidence.

4 min read

Bayesian Statistics in A/B Testing for More Accurate Growth Decisions

A/B testing has become an indispensable tool for data-driven decision-making. However, the traditional frequentist approach to A/B testing has...

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Discover essential AI literacy tips to help organizations stay competitive in an AI-driven future.

2 min read

New Data Shows an Urgent Need for AI Literacy

As AI continues to advance at breakneck speed, a critical gap is emerging—a lack of AI literacy. New data reveals that most organizations are falling...

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2 min read

Multi-Touch Attribution: Enhancing Marketing Effectiveness

Take a sec and remember your last significant purchase. Was it a straightforward decision made right after discovering the product? It's more likely...

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zero party data

2 min read

A Marketer's Guide to Zero-Party Data

Zero-party data is a valuable type of information that consumers willingly and proactively share with brands. Unlike other data categories such as...

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email marketing

2 min read

Understanding Opt-In Email Marketing

Hey there, fellow business owners and marketers! Ever wondered about that opt-in thing in email marketing? We've got your back with a breakdown...

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board wpap style

2 min read

The Marketer's Role in Privacy Discussions

Many executives and corporate leaders hold the belief that marketing departments should have a limited role in matters of customer privacy.

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A MAN'S HAND IN A COOKIE JAR WPAP STYLE

2 min read

Digital Marketing Without Cookies: Breaking Free From the Cookie Jar

Do you ever wonder how the digital world seems to know you better than your grandma?

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woman with glasses looking up wpap style

3 min read

5 Data Driven Marketing Trends in 2023

I work as a full-time data scientist, but I also do a lot of freelance SEO analytics projects. In fact, my first ‘data’ role was an SEO marketing...

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