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A Marketer's Guide to Zero-Party Data
Zero-party data is a valuable type of information that consumers willingly and proactively share with brands. Unlike other data categories such as...
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Monthly content drop — Templates, reports, business content ideas, and more.
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Zero-party data is a valuable type of information that consumers willingly and proactively share with brands. Unlike other data categories such as...
2 min read
Hey there, fellow business owners and marketers! Ever wondered about that opt-in thing in email marketing? We've got your back with a breakdown...
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Many executives and corporate leaders hold the belief that marketing departments should have a limited role in matters of customer privacy.
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Do you ever wonder how the digital world seems to know you better than your grandma?
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I work as a full-time data scientist, but I also do a lot of freelance SEO analytics projects. In fact, my first ‘data’ role was an SEO marketing ...