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Data

2 min read

Multi-Touch Attribution: Enhancing Marketing Effectiveness

Take a sec and remember your last significant purchase. Was it a straightforward decision made right after discovering the product? It's more likely...

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zero party data

2 min read

A Marketer's Guide to Zero-Party Data

Zero-party data is a valuable type of information that consumers willingly and proactively share with brands. Unlike other data categories such as...

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email marketing

2 min read

Understanding Opt-In Email Marketing

Hey there, fellow business owners and marketers! Ever wondered about that opt-in thing in email marketing? We've got your back with a breakdown...

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board wpap style

2 min read

The Marketer's Role in Privacy Discussions

Many executives and corporate leaders hold the belief that marketing departments should have a limited role in matters of customer privacy.

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A MAN'S HAND IN A COOKIE JAR WPAP STYLE

2 min read

Digital Marketing Without Cookies: Breaking Free From the Cookie Jar

Do you ever wonder how the digital world seems to know you better than your grandma?

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woman with glasses looking up wpap style

3 min read

5 Data Driven Marketing Trends in 2023

I work as a full-time data scientist, but I also do a lot of freelance SEO analytics projects. In fact, my first ‘data’ role was an SEO marketing...

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