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Learn how Google Ads' default to broad match can impact your campaign performance and budget.

4 min read

Broad Match is Now the Default - Google Ads Update

Picture of Writing Team Writing Team: Jul 10, 2024 8:09:06 AM

Google Ads has recently made broad match the default setting for new search campaigns. If advertisers aren't careful, this change can significantly...

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Beyond Google: How to Find Better Sources from Alternative Channels

4 min read

Beyond Google: How to Find Better Sources from Alternative Channels

Picture of Sanders Reese Sanders Reese: Jun 20, 2023 10:18:38 AM

While Google might be the main go-to resource for research of all kinds, don’t think it’s your only option.

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