--- title: Businesses on Twitter During COVID-19 description: Couldn't be more different. But their Twitter personalities during COVID-19? Chef's kiss. image: https://www.hireawriter.us/hubfs/HAW%20Blog%20-%20image%20to%20post%20in%20Webflow%20on%20the%20blog%20itself%20(34)%20(1).png --- [Skip to the main content.](https://www.hireawriter.us/social/businesses-on-twitter-during-covid-19#main-content) [![Untitled design (90)](https://www.hireawriter.us/hs-fs/hubfs/Untitled%20design%20(90).png?width=500&height=500&name=Untitled%20design%20(90).png "Untitled design (90)")](http://hireawriter.us) [![Untitled design (90)](https://www.hireawriter.us/hs-fs/hubfs/Untitled%20design%20(90).png?width=500&height=500&name=Untitled%20design%20(90).png "Untitled design (90)")](http://hireawriter.us) - [FOR BUSINESSES](https://www.hireawriter.us/for-businesses) - [SEO COPYWRITING](https://www.hireawriter.us/seo-copywriting) - [SOCIAL MEDIA CONTENT](https://www.hireawriter.us/social-media-services) - [WEBSITE COPYWRITING](https://www.hireawriter.us/website-copywriting) - [LEAD GEN COPYWRITING](https://www.hireawriter.us/lead-generation-copywriting) - [MARKETING STRATEGY](https://www.hireawriter.us/marketing-strategy) - [FOR AGENCIES](https://www.hireawriter.us/agency-partnership) - [WHITE LABELED COPYWRITING](https://www.hireawriter.us/white-labeled-copywriting) - [FRACTIONAL SEO LEADERSHIP](https://www.hireawriter.us/fractional-seo-leadership) - [TECHNICAL SEO](https://www.hireawriter.us/technical-seo) - [TRAINING](https://www.hireawriter.us/training) - [ABOUT HAW](https://www.hireawriter.us/about) - [JOBS](https://www.hireawriter.us/hire-a-writer-jobs) - [LEARN](https://www.hireawriter.us/learn) - [LEARN SEO](https://www.hireawriter.us/seo) - [LEARN BUSINESS CONTENT](https://www.hireawriter.us/business) - [LEARN SOCIAL MEDIA](https://www.hireawriter.us/social) - [LEARN STORYTELLING](https://www.hireawriter.us/storytelling) - [LEARN CREATIVE WRITING](https://www.hireawriter.us/creative) - [LEARN TECHNICAL WRITING](https://www.hireawriter.us/technical-content) - [LEARN FREELANCE WRITING](https://www.hireawriter.us/freelance) - [CONTACT](https://www.hireawriter.us/contact) Search Toggle Menu Search Toggle Menu - [FOR BUSINESSES](https://www.hireawriter.us/for-businesses) - [SEO COPYWRITING](https://www.hireawriter.us/seo-copywriting) - [SOCIAL MEDIA CONTENT](https://www.hireawriter.us/social-media-services) - [WEBSITE COPYWRITING](https://www.hireawriter.us/website-copywriting) - [LEAD GEN COPYWRITING](https://www.hireawriter.us/lead-generation-copywriting) - [MARKETING STRATEGY](https://www.hireawriter.us/marketing-strategy) - [FOR AGENCIES](https://www.hireawriter.us/agency-partnership) - [WHITE LABELED COPYWRITING](https://www.hireawriter.us/white-labeled-copywriting) - [FRACTIONAL SEO LEADERSHIP](https://www.hireawriter.us/fractional-seo-leadership) - [TECHNICAL SEO](https://www.hireawriter.us/technical-seo) - [TRAINING](https://www.hireawriter.us/training) - [ABOUT HAW](https://www.hireawriter.us/about) - [JOBS](https://www.hireawriter.us/hire-a-writer-jobs) - [LEARN](https://www.hireawriter.us/learn) - [LEARN SEO](https://www.hireawriter.us/seo) - [LEARN BUSINESS CONTENT](https://www.hireawriter.us/business) - [LEARN SOCIAL MEDIA](https://www.hireawriter.us/social) - [LEARN STORYTELLING](https://www.hireawriter.us/storytelling) - [LEARN CREATIVE WRITING](https://www.hireawriter.us/creative) - [LEARN TECHNICAL WRITING](https://www.hireawriter.us/technical-content) - [LEARN FREELANCE WRITING](https://www.hireawriter.us/freelance) - [CONTACT](https://www.hireawriter.us/contact) [Facebook](https://www.facebook.com/Hireawriteronline) [Instagram](https://www.instagram.com/joywriteryouell/) [Linkedin](https://www.linkedin.com/company/hireawriter/) [X](https://www.hireawriter.us/social/businesses-on-twitter-during-covid-19#0) [YouTube](https://www.youtube.com/channel/UC8sZOTANgCCjtn29m4J0Z6A) [Medium](https://medium.com/hireawriter) [Tiktok](https://www.tiktok.com/@joyyouell) [Pinterest](https://www.pinterest.com/joyfromhireawriter/) 2 min read # Businesses on Twitter During COVID-19 [![Picture of Joy Youell](https://www.hireawriter.us/hubfs/Untitled%20design%20-%202023-01-11T142651.001.png) Joy Youell](https://www.hireawriter.us/social/author/joy-youell) : Apr 8, 2023 5:23:36 AM [Social Media](https://www.hireawriter.us/social/tag/social-media) [Humor](https://www.hireawriter.us/social/tag/humor) ![Businesses on Twitter During COVID-19](https://www.hireawriter.us/hubfs/HAW%20Blog%20-%20image%20to%20post%20in%20Webflow%20on%20the%20blog%20itself%20(34)%20(1).png) Here’s the thing, there was no playbook for how brands should communicate during COVID-19. For most, it has been fairly morose. This isn’t awful. It makes sense. You have to be somber because it is a serious situation. Others took a different approach. Some brands use social media to anthropomorphise mascots and use a unique voice on different platforms. In other words, you can say something on Twitter or in an IG story that you wouldn’t say on a national commercial. You can be more personal, more flippant, more irreverent, more accessible. This is one of the great ways to leverage the many platforms of social media, presuming you have the manpower to pull it off. **Have you ever thought about this for your brand? Customizing your social media strategy so that you present a different (but related) side of yourself to viewers on that platform?** It’s kind of like that meme that was going around where people put four different pics of themselves to represent how they come across on IG v. Tinder v. Facebook v. LinkedIn. The reality is, the people who run brands are multidimensional. As you’ve honed in on your brand voice, there are still different moods and voices you can use to appeal to a broader audience. It’s worth considering this smart and adaptive strategy. “You have to inject more personality or more humanization into how people are perceiving your total messaging.” > [Nathan Allebach](https://www.prweek.com/article/1679821/wendys-dennys-steak-umm-approaching-twitter-amid-pandemic), Social Media Manager at Allebach Communications and the person who writes Steak-umm’s tweets As quarantine/social distancing/self-isolating/stay-at-home/shelter-in-place continue for many communities, here’s some funny stuff. ### Wendy’s Twitter Burns In addition to being funny and sarcastic, Wendy’s takes a totally off-book approach by streaming on Twitch. You can watch Wendy’s stream Animal Crossing. It was purposefully off-beat and a weird choice for a fast food restaurant… but it’s working. They’ve got the numbers to prove it. Here’s what went down around COVID-19 when Wendy’s decided to go after McDonald’s in a savage way: ![](https://uploads-ssl.webflow.com/60db9d86d4f97c74536c1c05/60e500c2c45696bf0966a574_5fef5f8a45a05d36fe4c4140_wendys-tweet-1.png) ![](https://uploads-ssl.webflow.com/60db9d86d4f97c74536c1c05/60e500c22bd06093e8139cf0_5fef5f8a4ac678df595dda9f_wendys-tweet-3.png) ![](https://uploads-ssl.webflow.com/60db9d86d4f97c74536c1c05/60e500c34a4d2921ac3c65bb_5fef5f896f3b7d549f4e85ae_wendys-tweet-4.png) ![](https://uploads-ssl.webflow.com/60db9d86d4f97c74536c1c05/60e500c244f7057f30264227_5fef5f89ce6eb544403f974c_wendys-tweet-5.png) The point? Nobody’s crying for McDonald’s, they’re fine. Wendy’s just took this opportunity to showcase their personality. And, based on consumer reports, data, polls and other \*GEEK STUFF\* that matters, this kind of thing works to endear customers to brands. After all, who doesn’t love The Office? ![](https://uploads-ssl.webflow.com/60db9d86d4f97c74536c1c05/60e500c31541cc7157881bd8_5fef5f895ceaed8579de72f8_wendys-tweet-2.png) ### Denny’s Downloadable Meeting Backgrounds Denny’s diner has a pretty cool Twitter account. They keep it real and are very conversational and have an engaged following. Social media pros found a way to be cute and playful on Twitter during the coronavirus pandemic. They pulled this off by making downloadable meeting backgrounds for people’s Zoom/Skype/GTM calls. ![](https://uploads-ssl.webflow.com/60db9d86d4f97c74536c1c05/60e500c2fe3215107b8d5af5_5fef5f8a493e93abe87ec0a6_dennys-tweet.png) But that’s not all. They have a few other amusing Tweets that have been generally amusing throughout all of this. ![](https://uploads-ssl.webflow.com/60db9d86d4f97c74536c1c05/60e500c344f705feb9264228_5fef5f8a4ac67827e65ddaa0_dennys-tweet-2.png) ![](https://uploads-ssl.webflow.com/60db9d86d4f97c74536c1c05/60e500c3aee4650ed52d6f42_5fef5f8a5c148a1485d5a9b8_dennys-tweet-3.png) ![](https://uploads-ssl.webflow.com/60db9d86d4f97c74536c1c05/60e500c39a6e3440b4e49d36_5fef5f8a9dfbe28e45713cd3_dennys-tweet-4.png) ### Costco’s Twitter Real Talk Costco’s approach to Twitter should remind each and every one of us to reply to everyone. Reply to every single person who engages with you on social media. Especially for smaller brands, there is no excuse not to do this. It has huge potential. And you don’t always have to be nebulous and non-controversial. Sometimes the internet loves nothing more than a side eye or straight up shade. ![](https://uploads-ssl.webflow.com/60db9d86d4f97c74536c1c05/60e500c359081b44db905c9d_5fef5f8b92fcdbf068d78c49_costco-tweet.png) ### Steak-umm’s Misinformation Thread This last one isn’t really “ha-ha!” as much as it is a reality check that even companies who have no political affiliation and have formerly been all about randomness and sarcasm can get on a soapbox and go viral. In other words, you don’t have to do what you’ve always done. ![](https://uploads-ssl.webflow.com/60db9d86d4f97c74536c1c05/60e500c369df3b72a02bc026_5fef5f8a01923a5b4bf77620_steak-umm-rhead.png) ‍ ‍ - [Tweet](https://twitter.com/share) [![Stop Wasting Your Ad Budget](https://www.hireawriter.us/hubfs/6-May-11-2024-02-11-03-0673-AM.png)](https://www.hireawriter.us/social/stop-wasting-your-ad-budget) 1 min read #### [Stop Wasting Your Ad Budget](https://www.hireawriter.us/social/stop-wasting-your-ad-budget) ![Picture of Writing Team](https://www.hireawriter.us/hs-fs/hubfs/HAW%20Logo%20T%20%26%20White%20square-3.png?width=30&name=HAW%20Logo%20T%20%26%20White%20square-3.png) [Writing Team](https://www.hireawriter.us/social/author/writing-team) : May 10, 2024 10:13:04 PM Let's talk about the elephant in the room when it comes to marketing and advertising: wasted ad spend. You know, all those eyeballs you're paying for... [Social Media](https://www.hireawriter.us/social/tag/social-media) [Audience](https://www.hireawriter.us/social/tag/audience) [Marketing](https://www.hireawriter.us/social/tag/marketing) [Ads](https://www.hireawriter.us/social/tag/ads) [Read More](https://www.hireawriter.us/social/stop-wasting-your-ad-budget) [![X Alternative Bluesky Gains Traction](https://www.hireawriter.us/hubfs/HAW%20blog%20-%202024-12-09T111208.973.png)](https://www.hireawriter.us/social/x-alternative-bluesky-gains-traction) 1 min read #### [X Alternative Bluesky Gains Traction](https://www.hireawriter.us/social/x-alternative-bluesky-gains-traction) ![Picture of Writing Team](https://www.hireawriter.us/hs-fs/hubfs/HAW%20Logo%20T%20%26%20White%20square-3.png?width=30&name=HAW%20Logo%20T%20%26%20White%20square-3.png) [Writing Team](https://www.hireawriter.us/social/author/writing-team) : Dec 9, 2024 11:13:21 AM In 2019, Twitter co-founder Jack Dorsey set a team within the company on a mission to create an open, decentralized protocol. His goal was to... [Social Media](https://www.hireawriter.us/social/tag/social-media) [News](https://www.hireawriter.us/social/tag/news) [X](https://www.hireawriter.us/social/tag/x) [Read More](https://www.hireawriter.us/social/x-alternative-bluesky-gains-traction) [![TikTok Filters as a Storytelling Device](https://www.hireawriter.us/hubfs/HAW%20blog%20-%202023-09-01T155526.765%20(1).png)](https://www.hireawriter.us/social/tiktok-filters-as-a-storytelling-device) 3 min read #### [TikTok Filters as a Storytelling Device](https://www.hireawriter.us/social/tiktok-filters-as-a-storytelling-device) ![Picture of Writing Team](https://www.hireawriter.us/hs-fs/hubfs/HAW%20Logo%20T%20%26%20White%20square-3.png?width=30&name=HAW%20Logo%20T%20%26%20White%20square-3.png) [Writing Team](https://www.hireawriter.us/social/author/writing-team) : Sep 1, 2023 3:55:55 PM TikTok, a dynamic platform where users seamlessly transition from glamorous transformations to playful experiments, owes much of its creative... 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